What are the means of tourism promotion?

The promotion of tourism products must be clear about who the target is. Generally speaking, it is mainly aimed at tourism consumers and travel agents. (1) The direct publicity methods for tourism consumers include distributing tourism publicity materials to tourism consumers; Gifts are small items that can convey information about enterprises and their tourism products to tourists, such as calendars, posters, lighters, small towels, commemorative cards, commemorative coins and small toys. Printed with enterprise name, address, telephone number, enterprise slogan, scenic spots, etc. Stimulate tourists' desire to buy; Incentive sales, that is, tourists will get a certain amount of exchange coupons after purchasing tourism products. When the sales amount reaches a certain amount, hold a lottery in public, or win the prize on the spot after purchasing a certain amount of tourism products; Price discount, that is, to give price concessions to tourists who buy a certain number of tourism products at one time. If there are many tourist attractions in a tourist destination, if all tourists go, they can buy one and give a certain discount on the basis of the ticket price of each attraction. If it is a selective visit, you must buy it according to the ticket price. In addition, price concessions can also be implemented for long-term customers closely related to the company's business and group tourists who do not go through travel agencies; Exhibition, that is, tourism enterprises jointly or separately hold exhibitions to publicize enterprises and their products to tourists and increase sales opportunities; Promotion means providing systematic sales to tourists according to the overall concept of tourism products. (2) The propaganda methods of tourism intermediaries include business guidance, that is, business guidance and personnel training for intermediaries selling their tourism products, and providing relevant information and marketing materials for tourism destinations or tourism enterprises and their products; Reciprocal concessions, that is, all tourism enterprises implement preferential prices or even free travel to intermediary enterprises to encourage them to distribute more products; Bulk discount, that is, different proportions of price discounts are implemented for tourism agents to distribute different quantities of tourism products; Cash discount, that is, in the market where commercial credit and consumer credit are widely used, enterprises give a certain percentage of price discount to encourage tourism intermediaries to pay in cash or in advance to speed up capital turnover; Distribution allowance, that is, enterprises provide support fees for the development and operation of tourism products for tourism intermediaries in order to compete for the market; Distribution competition, that is, organize all the middlemen who distribute the tourism products of the enterprise to competitive sales, and reward those with large sales.

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