Development and protection of intangible cultural heritage tourism resources

Endangerment is a common characteristic of intangible cultural heritage. Effective protection and development of intangible cultural heritage is the best inheritance of intangible cultural heritage. At present, the categories of intangible cultural heritage mainly include folk literature, folk arts, acrobatics, drama, fine arts, dance, music, folk customs, medicine, handicrafts, etc. These intangible cultural heritages in the form of folk art, folk culture, and folk skills are relatively well protected in economically backward areas, but with the development of the economy, they are gradually becoming far away from people's lives. How to let economic development drive the protection of intangible cultural heritage, and how to let the protective development of intangible cultural heritage drive economic development, the author believes that these are very noteworthy topics.

The protection and development of intangible cultural heritage should be part of the development of cultural industries. Folk art is the creative source of all literary and artistic forms. Using folk art as material and expressing it in the universal language of the world, we can create value-creating artistic products such as movies, novels, comics, music, dance, and fine arts. Due to the popularization of Internet technology and the accelerated speed of information dissemination, folk art that was originally forgotten in underdeveloped areas can be disseminated through modern scientific and technological means, giving ancient art a new life. Modern popular art traces its origins to the development of primitive art, while folk art, as an intangible cultural heritage, is gradually lost due to ancient inheritance methods and changing social environments. Therefore, developing intangible cultural heritage into cultural products and allowing it to enter the field of commodity circulation will also be a good protection and development. With economic security, intangible cultural heritage can be passed on. Either the state invests in the protection, and a designated person inherits it to protect the living fossil of humanity; or these heirs obtain the guarantee of survival from the cultural heritage they inherit. Under such a premise, intangible cultural heritage will not disappear. However, it is definitely unrealistic to rely solely on state funding for protection. Therefore, we can only rely on the self-reliance of these descendants and the joint support of various social forces, especially the support of cultural enterprises. This work requires the cooperation of local governments and relevant experts, and support from the aspects of information, market channels, funds, etc. It is also very beneficial to the development of local cultural economy. It is necessary to combine cultural industries and creative industries to apply the available elements of intangible cultural heritage to the development of cultural products. In fact, many places have already done this unconsciously. For example, The Legend of Butterfly Lovers has been produced in various art forms, including local operas, movies, TV series, etc., and local governments have also used it to develop tourism projects. The author suggests that intangible cultural heritage such as opera, folk art, and music should be protected by using modern technological means to produce authentic audio-visual products, and at the same time be promoted in art forms that young people like to hear and see. What needs to be emphasized here is protective development, which must not only maintain the original appearance of the intangible cultural heritage, but also enable it to be well disseminated and inherited.

The protection and development of folk culture mainly relies on government support. Folk culture is a part of national culture, which is closest to public life, richest in life interest, and has commemorative and symbolic significance. The Lantern Festival, Dragon Boat Festival, Mid-Autumn Festival, etc. are typical representatives of it. Folk culture has national and regional characteristics and is inseparable from the development of tourism. In the past few years, the tourism industry has launched a large-scale folk culture village, which was very popular for a while, but after the novelty wore off, it returned to silence. Folk custom is not a simple imitation, but a habit. The folk custom village has a good display effect, but it does not play a role in inheritance. Imitation can only flourish for a while. The key is to deeply explore the cultural connotation of folk customs and develop related unique tourism cultural products. The tourism industry has not done enough in this regard. The 2008 Olympic Games and the 2010 World Expo are excellent opportunities for China to showcase to the world. Fully studying folk culture and developing folk tourism products will be topics of concern for cultural enterprises.

The inheritance of folk handicrafts and the development of production techniques are closely related to changes in social needs. Some handicrafts are destined to disappear with the development of the times. In addition to recording detailed video materials, such intangible cultural heritage also requires some young people to pass them on as hobbies instead of learning them as survival skills.

In short, the protection of intangible cultural heritage requires the government to take the lead and the cooperation of various social forces to achieve it. It is far from enough for experts and scholars alone. For intangible cultural heritage, we should look at it from a development perspective. For those that are about to be lost, experts and scholars should record and organize the audio and video materials as soon as possible and preserve the complete materials; for those that still have a certain vitality, the whole society needs to cooperate as soon as possible. Carry out protective development.