Traditional Culture Encyclopedia - Travel guide - What is the major of sports tourism?
What is the major of sports tourism?
This major trains students to master the basic theories and methods of sports tourism management and technical guidance, and has the comprehensive practical ability of leisure sports operation, management, service, planning, consultation, training and technical guidance, and high-quality applied compound talents with good professional ethics and international vision.
Sports tourism is based on comprehensive tourism services and characterized by leisure sports. It mainly studies sports tourism industry management, leisure sports technical guidance, project planning and marketing, training and consulting.
Cultivate high-quality applied compound talents with comprehensive practical ability in sports tourism industry. For example, the Great Wall, the Yellow River, Wuyue and other corresponding sports tourism products include mountaineering, rafting and forest hiking.
Sports tourism is a new tourism product in China, and the corresponding sports tourism is also a new discipline. Sports tourism is a combination of sports and tourism. The specialty is market-oriented, based on comprehensive tourism services, featuring leisure sports, emphasizing the cultivation of students' project planning and marketing ability, and conveying high-quality professionals for the sports tourism market.
Graduates of this major can work in leisure sports industrial and commercial enterprises (such as leisure resorts, golf clubs, fitness and leisure clubs, recreation departments of star-rated hotels, SPA leisure clubs, hot spring resorts, outdoor training institutions, sports tourism companies, etc.). ).
Government or non-profit organizations (urban public recreation spaces, theme parks, national fitness centers, public sports activities and competition venues, etc.). ), leisure sports institutions (universities, research institutes) and other units engaged in related work.
Students in this major mainly study the following courses: introduction to tourism, tourism reception industry, tourism destination management, tourism consumer behavior, introduction to sports tourism, planning and organization of sports activities, teaching methodology and so on.
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