What are the types of construction modes of destinations?

According to the core attraction, we initially divide the tourist destinations into four types: urban core type, scenic spot main type, regional compound type and industrial agglomeration type. Different types of tourist destinations have different structures and development models.

1, urban core type

The core tourist destination of the city is to take the city as the main tourist attraction, realize the gathering of tourism industry elements in the city, and form a linkage and complementary relationship with other industries. In China, Beijing, Shanghai, Dalian and Hangzhou are the core tourist destinations.

In the construction of urban core tourist destinations, the relationship between "tourist city" and "urban tourism" should be handled well, and the city should not be made into a simple tourist distribution center, but should fully tap tourism resources and create its own leisure tourism attraction; At the same time, give full play to the advantages of the city in transportation, accommodation, conferences, scientific research and government affairs. , to create cross-integration products between tourism and other industries, such as business tourism, exhibition tourism, science and education tourism, study tourism, etc. , enrich the product structure and form a unique urban tourist destination.

2. The main types of scenic spots

The main tourist destinations of scenic spots are tourism industry gathering areas based on one or several famous tourist areas, such as Huangshan, Jiuzhaigou, Emei Mountain, Shennongjia and Qiandao Lake.

A number of large-scale tourist areas formed earlier in China have gradually entered the process of destination system construction, highlighting the driving role of tourism in local economic and social development, and enhancing international visibility and competitiveness through the aggregation of attractive interests.

This kind of tourist destination takes a large-scale tourist area as the core, and forms a cluster of supporting elements such as transportation, accommodation, catering, shopping, entertainment, travel agency and tourism management around it, and even further integrates the surrounding cultural, ecological, urban and hot spring resources to develop tourism consumption products such as conferences, vacations and health care. The key to building a tourist destination in the main tourist area of a scenic spot lies in developing complex functions, forming industrial agglomeration, adhering to the principle of sustainable development, and forming a unique leisure lifestyle on the basis of enhancing the core attraction.

3. Regional compound

Regional compound tourism destination is a tourism destination with the gathering of tourism elements and recreation methods in a certain space as the main development direction and tourist cities, tourist districts and counties, tourist towns and villages as the main units, and it is the main force in the construction of tourism destinations in China at present.

For a long time, restricted by tourism attractions, tourism supporting industries, tourism management system and the degree of tourism development, most areas in China have not really established the concept of "tourism destination construction" and implemented the destination development strategy.

To build a regional tourism destination, we should make great efforts in resource integration, image building, product mix and traffic route design, and adhere to the combination of government-led and market-oriented operation to form a fist product and brand image.

Take Changli County in Qinhuangdao, Hebei Province as an example. Changli County is located in the leisure industrial belt around Beijing and Tianjin in Hebei Province, 2.5 hours' drive from Beijing and Tianjin. It has four high-grade tourism resources, namely Gold Coast, Wine, Hot Springs and Jieshi Mountain, all of which have scale advantages and industrial development foundation. However, Changli's tourism resources have not really been transformed into tourism products, forming a tourist attraction. As a tourist city, Changli is relatively aphasic, so it is difficult to exert its star-studded charm.

At the beginning of 2009, a group of experts from Landscape Planning and Design Institute of Shanhe River conducted a systematic investigation in Changli County. After in-depth study, it is proposed to build Changli tourism with "Provence Model" and "Gold Coast". Romantic Changli "is the theme image, which fully integrates various tourism resources such as sea, sand, red wine, hot springs, mountains, villages and flowers, forming" one heart and one mind ". Two belts? Two groups? The spatial pattern of "One Hinterland" is dominated by Emerald Island, forming five product systems, including coastal vacation, hot spring health, wine life, leisure in Shan Ye and rural tourism, creating "French romance at 40℃ north latitude" and making Changli the first "coastal romantic tourist destination" in the north.

The key to creating a tourist destination in Changli County is to thoroughly understand the connotation of resources, sublimate a theme concept, and form the soul of county tourism. Taking this as the core, we should integrate all kinds of tourism products, learn from Provence model, incite the vast rural hinterland of Changli, and combine the construction of new socialist countryside to create a unique romantic rural tour, which will become an organic part of Changli County's tourist destination.

Of course, according to the endowment and distribution characteristics of tourism resources, the development degree, location and economic environment of tourism, the demand for building tourist destinations in different regions is different, and the development model is also different, so it is impossible to generalize.

4. Types of industrial clusters

With the development of tourism, industrial cluster tourism destination is a new form of tourism destination, which is characterized by the aggregation of a certain kind of tourism products or a certain theme tourism products, such as Zhongguancun Science and Education Tourism Zone, which is a "tourism and holiday belt around the city" based on many scientific and educational resources such as Zhongguancun, Chinese Academy of Sciences, Peking University, Tsinghua University and Haidian Park, with large central cities as the core, and a place in Sichuan famous for rural tourism.

The key of industrial cluster tourism destination lies in "integration", which integrates the interests of tourism resources, industrial chain, market resources, other industries and different administrative regions to form a joint development force and create a "trump card" for destination development.

Take Zhongguancun Science and Education Tourist Area as an example. The vast area with Zhongguancun Square as the core is the first good area of science and education in China, the main carrier of knowledge economy in the capital, and rich in science and education tourism resources. "Zhongguancun" is synonymous with China's high technology, innovation and creativity, a symbol of spirit, and a sacred place that all China people yearn for.

Develop science and education tourism in Zhongguancun and build a never-ending new science and technology Expo, so that everyone has the opportunity to enter Zhongguancun, experience Zhongguancun and feel Zhongguancun, and make Zhongguancun a base for the exchange and display of scientific and technological creativity among young people in China, and promote the overall improvement of national quality; At the same time, the development of science and education tourism in Zhongguancun is of great significance to the adjustment of Beijing's tourism industry structure and the development of modern service industry in Haidian District.

However, in the face of scattered tourism resources, fragmented management system, the contradiction between tourism function and other functions such as scientific research, teaching, industry, commerce and trade, and the limitation of spatial pattern, how can we break the situation, truly create a gold medal product of Zhongguancun science and education tourism, and realize its huge economic, cultural and social benefits and demonstration effects?

Experts from He Shanshuiyi Planning and Design Institute believe that Zhongguancun Science and Education Tourism Zone should develop according to the framework and direction of tourism destination, build the core attractions of science and education tourism, improve the tourism industry chain, form a unique brand, and become a necessary part of Beijing's international tourism destination and a characteristic science and education tourism destination with international influence.

First of all, Zhongguancun Science and Education Tourism Zone, as an important part of Beijing's tourism industry structure, especially a must-see attraction in the new Beijing tourism, is a special destination in the framework of Beijing's international tourism destination, relying on Beijing as a comprehensive tourism destination city;

Secondly, Zhongguancun Science and Education Tourism Zone will turn the tourism resources of China Science and Education-oriented Zone into a participatory, experiential and valuable high-quality tourist zone, and will certainly develop into a demonstration and model base for science and education tourism in China;

Thirdly, Zhongguancun Science and Education Tourism Zone will represent the brand of China science and education tourism, enter the whole plate of international science and education tourism, form international attraction and become an international science and education tourism destination.

And "the holy land of science and education? With the theme of "the source of innovation", Zhongguancun will be built into a tourism destination with scientific and educational characteristics, making it a new engine for the upgrading and development of Haidian's modern service industry, one of the must-see tourist areas in Beijing and a model for the development of scientific and educational tourism in China! International science and education tourism resort! In this project, "destination construction" has become the core strategy for the development of tourist areas.