Beauty salon promotion planning plan

In order to ensure that things or work go smoothly, it is often necessary to formulate a plan in advance based on the specific situation. A plan refers to a planning document formulated for a certain action. So what issues need to be paid attention to when formulating a plan? Below is a beauty salon promotion activity planning template that I have compiled for you. Welcome to read and collect it. Beauty salon promotional activity planning template 1

Promotional theme:

Spring and summer season change, May Day gifts

Activity purpose:

< p> 1. Use low-priced products to offer discounts and expand new customer sources.

2. Strengthening emotional communication with customers can also cultivate customer loyalty.

3. Promote the growth of beauty salons’ performance in stages.

Main contents of the activity

1. Old and new discounts. During the event, old customers and new customers can enjoy a 30% discount, and old customers can also receive a free facial moisturizing program.

2. New customers come together with two or more people. During the event, if two new customers travel together, they can enjoy a 20% discount on beauty salon products and a 30% discount on items. If three people travel together, they can enjoy a 25% discount on beauty salon products and a 35% discount on items. If you travel with four people, you will get a 30% discount on products and a 40% discount on projects. If five or more people travel together, they can enjoy a 40% discount on beauty salon products and a 50% discount on items.

3. Limited summer quarter card. Beauty salon summer limited membership cards can only be purchased during the event. The quarterly card includes items such as summer after-sun repair, full-body whitening, deep hydration, oil control and acne removal. And a bottle of summer sunscreen will be given as a gift to keep you white and tender all summer long.

4. Lottery. During the event, if you spend 588 yuan in the beauty salon, you can participate in the beauty salon lucky wheel. The carousel includes beauty salon products, cash coupons, and even prizes for free half-year cards!

Event notes:

1. The organization of an event requires perfection. planning. Therefore, during the event, all employees are first required to participate in the beauty salon event planning and brainstorm ideas. Or divide into several groups and plan activities from different directions.

2. Whether the activity is well done or not is closely related to publicity. Therefore, one week before the event, you can inform your customers through some interactive platforms in the beauty salon that the May Day promotion is coming. Then LED mobile subtitles or banners at the entrance of the store introduce the beauty salon’s promotional activities. During the event, single coupons will be distributed along the street to inform new and old customers in the surrounding area.

3. Activity rewards. Set goals and tasks for the beauticians, and what rewards will there be for reaching and exceeding the activity goals. There will be a penalty if it is not achieved, but this penalty will be announced after the event is over, giving the beautician some pressure and suspense, and improving the beautician's work enthusiasm. Beauty salon promotion plan template 2

1. Card opening promotion

Card opening promotion is the basic promotion method of beauty salons, and it has also become one of the main promotion methods of beauty salons. Cards come in various forms, ranging from monthly cards, quarterly cards, and annual cards to large ones such as gold cards, silver cards, points cards, VIP cards, membership cards, etc.

Usage method: In order to stabilize loyal old customers, beauty salons will apply for promotional cards for customers during the customer care period, and enjoy a certain discount in the amount, that is, the monthly card is more than the amount of each single consumption. The cost is low, and the total consumption of applying for an annual card is lower than that of applying for a monthly card. Customers can also enjoy certain discounts and discounts on purchasing products, and enjoy various discounts in beauty salons.

2. Discount promotion

Discount has always been an important means of trade promotion. It has a strong effect of attracting attention and stimulating the desire to buy, and has an immediate effect.

How to use: Discount promotion is the most commonly used promotion method in beauty salons. In response to this kind of promotion method, beauty salons launch different discount products according to different seasons and festivals, use certain low-priced products to stimulate customers' desire to consume, drive the sales of other products, or allow customers to purchase new items when they are launched. Try promotions that offer discounts.

3. Free trial promotion

Free trial promotion is launched by beauty salons in order to attract new customer groups or in the development of new projects, so that customers can first experience the benefits of consumption. A form of promotion.

Usage method: Beauty salons gather customers with certain needs and provide customers with free trials at a fixed time, allowing customers to experience the effect first and then cultivating customers to become main customers. Then do the next free trial, and then enter the next cycle.

4. Consumption Points and Gift Promotions

Consumption points are a method adopted by beauty salons to give back to old customers, allowing old customers to earn points after spending a certain amount of money. Receive some gifts from the beauty salon to encourage customers to continue consumption and bring them a kind of spiritual comfort.

5. "SMS" warm promotion

"SMS" can be said to be very popular now. It has rapidly soared from an interpersonal communication tool to a marketing upstart. What businesses are interested in is the coverage of SMS. Large, high information acceptance rate, strong emotional color, low cost, simple implementation and other characteristics. In current business activities, text messages are widely used to communicate with customers, make appointments, send promotional information, etc. Beauty salon promotional activity planning template 3

Activity theme:

Passionate summer, love on Chinese Valentine's Day

Activity time:

August 1, 20__~August 6, 20__

Activity location:

Pretisha Beauty Salon direct-operated store and Pretisha Beauty Salon franchise store

Target audience:

Mainly couples

Promotion of the event:

1. On the official website of Pritisha, Weibo, and forums Publish news and event announcements on online channels

2. Distribute coupons and DM flyers on streets with large crowds

3. Post posters and hang banners at the entrance of beauty salons etc.

4. Give romantic gifts such as roses and chocolates

Event notes:

1. The interior decoration of the beauty salon needs to be infused with festive colors. It is necessary to inject more romantic Valentine's Day elements, such as roses, pink balloons, and other festive elements.

2. The package launched by the beauty salon is limited to half a month

3. Give warm flowers and chocolates to the beauticians working on Valentine’s Day to let the employees feel The love and care of going to the beauty salon

Activity content:

1. Couple beauty package - matching consumption for men and women

On the day of the Chinese Valentine's Day, a special discount will be launched. Anyone who purchases a couple's beauty package on the Chinese Valentine's Day will get a chance to draw a luxurious gift package. The rewards include a beauty salon gold card, a bouquet of roses, and 5 free facials. These can attract customers to come and consume, requiring both men and women to consume at the same time.

2. Foot massage promotion - intimate love theme

A journey of a thousand miles begins with a single step, take good care of his (her) feet. Is your love close enough?

The beauty salon has newly launched the boyfriend or husband to massage the feet of your girlfriend or wife on the spot, so that she can feel your truest love. On the day of the event, nine couples who are willing to give each other a massage will be selected from the couples who enter the beauty salon. The on-site foot massage technician of the beauty salon will personally teach simple massage and foot massage techniques, allowing her to enjoy your most intimate feelings. If you love her, massage her feet!

3. Sweet kiss

During the Chinese Valentine's Day, an event was held in front of Plitisha's beauty salon, asking passers-by to A KISS competition is held. As long as you KISS on stage for more than 3 minutes, you can get a full body treatment and a bouquet of roses from the beauty salon. This event is specially prepared for couples. Beauty salon promotional activity planning plan template 4

11ⅹ—Lottery method:

The beauty salon held a "lottery every month, big gifts every season" activity, with draws drawn every month Small prizes are drawn every quarter. The small prizes are products or gifts. Consumers who spend a certain amount at the beauty salon within 3 months will have the opportunity to participate in the on-site lottery. There are more than ten kinds of prizes, among which the most popular The attractive grand prize is a Jialing motorcycle or a travel quota to Hong Kong and Thailand.

111 - Replacement method:

Also known as the discount method: All customers who purchase a slimming project service card during the event can participate in the "Empty Essential Oil Bottles for Cash Event" "Slimming project service card: __ yuan/10 times (no product)

Recommended product combination: abdominal weight loss: circulating oil + body shaping oil + abdominal massage cream + rosemary (? yuan)

Leg weight loss: circulating oil + body shaping oil + leg massage cream + rosemary (?yuan)

Regarding the corresponding credit amount for empty essential oil bottles:

1. The empty bottles worth 50 yuan include: tea tree oil, grape oil, lemon oil, rosemary oil, sweet orange oil)

2. The empty bottles worth 70 yuan include: geranium, lavender , chamomile, and sandalwood oil. The empty bottles worth 100 yuan include: rose oil

During the event, new customers who sign up for this beauty salon with unused care cards from other beauty salons will receive the gift. The remaining number of treatments on the care card (note: no more than half of the number of times on the card), and at the same time enjoy the normal card opening preferential policy; use the empty bottles (or packaging boxes) of other brands of skin care products to purchase corresponding products in the beauty salon, and an empty bottle (or packaging boxes) can get a 10% discount, two empty bottles (or packaging boxes) can get a 15% discount, and three empty bottles (or packaging boxes) can get a 22% discount (note: the total cannot exceed three );

Explanation: First, it can be targeted at old customers, and secondly, it can be targeted at new customers, using the concept of replacement to make customers feel valuable.

112 - Bundling method:

Three-in-one activity:

Purchase a set of facial masks at full price for 280 yuan (softening lotion + water gel + Essence)

Buy a set of special eye care products at half price for 455 yuan (eye cream + eye revitalization + hydrating eye mask)

Buy a set of summer nourishing masks at 30% discount for 572 yuan ( Nourishing and moisturizing + rejuvenating beauty + regeneration)

Another example: if you purchase a basic annual card, you can get a 50% discount on health care products, a 40% discount on underwear and other related ancillary products, etc.)

Description: Combine customer attention and promote a full set of beauty salon products. Some things are not used to make money anyway, and you may not be able to make money if you want to. It is better to make partial profits to achieve a tool to stimulate sales.

Thirteen - Packaging method:

In many large stores, calculating the customer's annual consumption, the annual card is __ yuan, and selling 20 bottles of products to the customer, each The bottle is 100 yuan, ***__ yuan, ***4,000 yuan, but selling it 20 times will make the customer feel particularly uncomfortable. It is better to make a customer's annual beauty plan: a full-year care card of 4,000 yuan plus free choice of products 20 times. (bottle), the brand must be fixed. This basically meets the needs of customers for home products throughout the year.

Explanation: In this way, customers will not be disgusted by frequent sales, and the trap is a gift, which makes customers more accepting.

114 - Card transfer method:

Learn the card transfer form of sales-type chains, and use the customer's psychology of taking advantage of small advantages to allow customers to consume higher value cards. That is, if a customer purchases a 780-yuan card and transfers it to a 3,800-yuan card, no matter how much money is left in the card, it will be calculated as 780 yuan. And so on. Or double the amount of Yucao. There is also a transfer card.

The head of a certain beauty salon often holds "luck draws every month and discounts every day" activities, allowing potential and interested customers to draw a draw. Everyone has a prize, and when they receive the prize, there will be sales opportunities. , the customer was greedy for cheap and had little face, so he was tempted by the discount and sold a 740 yuan value-for-money special card, which included 15 facial meridian beauty treatments. When the customer comes for the second time, regardless of whether she wants to buy it or not, through the persuasion of the store manager, director, and manager, she sells eye care worth __ yuan 30 times. On this basis, depending on the customer's purchasing power and desire, it can be upgraded to a 3,800 card, or directly to a 5,800 card. If the money is not enough, the store manager can advance it on his behalf and pay it back next time. Once the deposit is received, it will be turned over to the finance department immediately and cannot be refunded. In addition, there is also a 9800 lifetime card, which has many discounts and benefits. If a customer brings someone to apply for a lifetime card, the customer can enjoy points discounts with varying values. Lifetime cards are also divided into types: for example, the warm oil body wrap is RMB 15,000 for life, and the foot massage is RMB 15,000 for life. If the customer is getting care in a beauty salon, mention more people and things that change the card, so that the customer will have a sense of comparison and comparison, so as to achieve the effect of transferring the card.

One and a half-double method:

Customers who come to the store and purchase any service card item will receive an equivalent service card, for example: a gold card bonus card. Buy a monthly card and get a monthly card, buy an annual card and earn an annual card. Another method is that if two people come to the beauty salon, they can only charge one person or one and a half people. The same is true. The wool comes from the sheep. It just depends on how the policy is set. For example, a card is worth 3,000 yuan. If two people come to the beauty salon, they only need to pay. 4,500 yuan is enough, and you will receive another bottle of product for the other person to buy.

Note: This promo card can be given to a friend or different friends, but the number and time are limited.

Yi Shi Lu - Recommendation method:

For example, if you have an annual card of __ yuan, you will receive products worth 900 yuan. It is better to have a price difference for several bottles. Then give a friendship card (four times a month, worth 480 yuan) and a patronage card (one time, 180 yuan). Both cards must not be used by the person himself, and have a validity period.

Free "Beauty Monthly Pass": In order to launch new products and develop new markets, a beauty salon held a "Free Monthly Pass" promotion: consumers can receive a "Beauty Monthly Pass" for free and conduct promotional activities on the promotional products for a period of time. One month of free body care; consumers who purchase a certain amount of the promotional beauty products in the current month can get a free "Beauty Monthly Pass" for the next month; anyone who introduces 2 qualified consumers to our store in the same month to come to our store to receive " Those who participate in the "Beauty Monthly Pass" together will receive the next month's "Beauty Monthly Pass" for free. One month after the event was launched, the beauty salon issued more than 90 "monthly beauty passes", and nearly 40 people received the second month's "monthly beauty passes".

One yuan for beauty treatment throughout the year. Customers who spent 3,000 yuan last year are counted. As long as they pay 3,000 yuan and another 1 yuan, they can get free beauty treatment opportunities. The consumption of introduced customers can be used as a semi-offset. For example, if two customers spend 5,000 yuan, 2,500 yuan can be offset, with an upper limit of 3,000 yuan. At the end of the year, if you try to induce the next year or preferential products, ordinary customers will not get their money back. .

Yi Shiqi - Continuous Accumulation Method:

Rolling Accumulation Promotion Case:

"18 Yuan Monthly Rolling Model" Introduction: Use low prices to attract customers After increasing popularity, promote consumers to increase consumption through rolling promotions.

Customers who spend 18 yuan can get: 4 free treatments.

Customers who spend another 200 yuan on the monthly card can get: the first 18 yuan can be used as a discount for purchasing products, and bringing a friend Free care once,

Spend another 540 yuan on the quarterly card to get: the previous 218 yuan spent on other care (optional) top-up, and get 100 yuan in household products as gifts,

If you spend another 960 yuan on the half-year card, you can get: The 758 yuan you spent earlier can be recharged for other care (optional), and you can get 280 yuan of household products as gifts.

If you spend another 1,680 yuan on the annual card, you can get: The previous consumption of 1,718 yuan can be used to recharge other care (optional), and you can get 500 yuan of home products as gifts.

"1,000 yuan recharge rolling mode" introduction:

Use medium The price and large discounts attract customers, and then through rolling promotions, consumers are encouraged to increase consumption. Customers who spend 1,000 yuan can get: a gift package from the manufacturer: 4 free treatments, including a bottle of product, a small gift, a single care coupon for other items and a free care coupon for a friend (*** value yuan).

Spend another 1,540 yuan on the quarterly card to get: the previous 100 yuan spent on other care (optional) top-up, and get a gift package from the manufacturer: 380 yuan for home products, a small gift, and a For other items, a single care voucher and two free care vouchers for friends (*** value RMB).

Spend an additional RMB 2,960 on the half-year card to get: The previous consumption of RMB 1,540 can be recharged for other care (optional), and you can get a gift package from the manufacturer: RMB 800 for home products, a small gift, and a friend Three free care coupons (*** value RMB). Spend another 6,680 yuan on the annual card to get: top up the previous 2,960 yuan spent on other care (optional), and get a gift package from the manufacturer: 2,500 yuan in household products, a small gift, and five free care coupons for friends (* **Value yuan).

Note: The so-called "other care (optional)" refers to care with higher added value, such as ovarian care, back acupuncture, adding essential oils to care, lymphatic detoxification, hairdressing, tattoos, etc. (All prices can be adjusted according to local consumption habits and terminal merchants' conditions)

The beauty salon has launched a new promotional measure to thank old customers. Its promotional measures stipulate that all customers who purchase "annual card" and "half-year card" in this beauty salon and continue to purchase "annual card" and "half-year card" in __ On the basis of the discount, "half-year card" has an additional discount of "0.5% off"; "annual card" has an additional discount of "10% off". Moreover, every year from now on, until the discount reaches "0", you can enjoy the free services of the beauty salon for life, and new customers can also enjoy this measure in future purchases. (That is: if a consumer who has an "annual card" in 20__ enjoys "40% off", if he purchases an "annual card" in 20__, he will enjoy a "50% off", and if he purchases an "annual card" in 20__, he will enjoy a "40% off" . Within a week after the promotional measures were announced, more than 100 consumers purchased the beauty salon's "annual card" and "half-year card", and there were still people inquiring about the event.

118—— Graded care method:

Beautiful Life Ultimate Card

You only need to spend 1 yuan to enjoy services worth 1 yuan, limited to 8 people.

Service content:

If you order within three days of opening, you can become a lifelong permanent member. From the next year, you can permanently enjoy a 30% discount on care items and a 20% discount on products at a certain beauty center. A 30% discount on plastic surgery projects in the hospital (or 8,000 yuan for the second year’s nursing expenses. Value is 8,000 yuan).

Specially hired as an inspection consultant for a certain beauty center to promptly inspect the overall work of the center and have direct contact with the company. The rights and obligations of beauty center owners to communicate, publicize and promote the center, provide good opinions or suggestions to the center, and receive special rewards from consultants as annual thanks.

48 caring nanny VIP facial treatments throughout the year, worth the price. 100 yuan/time, ***4800 yuan.

48 times of considerate nanny VIP hand care, worth 50 yuan/time, ***2400 yuan.

Whole year. 48 times of intimate nanny VIP neck care, worth 50 yuan/time, ***2400 yuan.

48 times of caring nanny VIP body care throughout the year, worth 150 yuan/time, ***4800 yuan.

A one-time fully effective sterile ultimate skin care course: a special sterile combination package composed of beauty robes, slippers, beauty pants, headbands, bed sheets, alcohol, sterilized cotton, masks, conditioning heads, etc. One per person, guaranteed to be hygienic. Value is 30 yuan/time, two years, ***2880 yuan.

Provides a full-year beauty service integration plan, with dedicated services and private beauty consultants and health consultants. . Worth 600 yuan.

In addition, free skin care household products are given, depending on the season, skin type, and consumption habits, ace selected products worth 4,888 yuan can be provided to meet the daily needs of home care. .

A discount on basic physical examination worth 1,000 yuan throughout the year.

Provide 2 family cards, worth 666 yuan, each with 4 intimate experience services. Valued at 1,200 yuan.

Note: When grading cards in a beauty salon, you must also grade services, including: project grading, beauty room grading, beautician grading, after-sales grading, and activity grading

In addition High-end beauty salons should design all possible card items, such as 10,000, 30,000, 50,000, 80,000, 180,000, 280,000, 880,000, etc., and high-end customer cards such as 1-year card, 2-year card, and 3-year card. All content must be designed in advance, do not make some impromptu things at the last minute

Attached are some activity cases:

100% prize-winning promotion: the last one in the terminal will A comprehensive lottery event will be arranged in this session to stimulate customers' purchasing desire with 100% prizes. Every customer attending the event can participate in the lottery. The prizes are first prize, second prize, third prize, and fourth prize. The first prize is a 25% discount on the selected product or card opening item, the second prize is a 20% discount, the third prize is a 10% discount, and the fourth prize is a small gift. Or when talking about the manufacturer's special products, the first prize is 100 yuan, and the product can be given for about 500 yuan. It is best to come in a box with 4 bottles and a care card. By calculating the cost in advance, you can design more first and second prizes in the form of lottery tickets, or you can use four-color ping pong as lottery tickets. During the lottery, try to allow new customers to draw prizes; at the same time, privately meet the requirements of some customers who want to win the first prize.

There are prizes for bottles, and prizes for sets: design scratch cards: customers who buy dry products can get a scratch card and scratch the prize on the spot; one manufacturer operates an activity where 20 turns into 200. , on the basis of purchasing products, customers can get a 200 yuan gift package by adding an extra 20 yuan; points redemption: each product is marked with points, and the customer confirms through the membership card, and equal points can be exchanged for equivalent items; if the manufacturer's special price When the time comes, you can do this kind of appreciation promotion plan.

Customers can use the invitation letter to go to the beauty salon to get a 20-yuan cash coupon, which will be deducted from each product purchased. This method is appropriate if it is the front store or the back yard.

Collective lottery: Led by provincial dealers or manufacturers, during a period of time, customers who consume at all terminals in the area will collectively draw a lottery after the end of the province's terminal activities. Due to the large number of participants, the awards can be designed to be more attractive, such as travel to Japan and South Korea, laptops, motorcycles, gold jewelry, wedding photos, etc.

There are two conventional purchase and gift promotion policies: buy products and get free care, or open a card and get products. The free care is best to be a special item to drive card opening; when giving birth, you can also give auxiliary materials, such as membranes and handbags. protection, neck protection, etc., to promote the development of the project. There are also discounts such as buy two and get one free, buy a large and get a small, and buy a box and get a single item free. Projects can be split into many types

In terms of physical promotion: from household appliances such as rice cookers, to women's products, such as suitcases, women's hairpins, brooches and other small accessories, from cosmetic cases to quilts, pillowcases, If you are really serious, you might be able to find some high-quality and cheap things at the small commodity wholesale market. In addition, making full use of your own social resources, you will provide some gifts with favorable internal prices. In addition, hair products, children's products, men's products, and small beauty equipment are also a good way.