What aspects should tourism products innovate?

Tourism products have now entered the fourth generation.

The first generation product development is highly dependent on primary resources.

However, the development of the second generation products did not rely entirely on the allocation of primary resources, and began to give consideration to market guidance, resulting in shallow non-sightseeing products such as leisure vacation and business tourism. However, its design idea is immature and the product content is rough.

The first and second generation products are called the first generation products.

The third generation product development has just begun to sprout. With the rapid development of the whole tourism market, the arrival of the era of mass leisure and the wave of experience economy, the requirements for leisure, scene interaction and participation experience of tourism products are getting higher and higher.

Now in the era of tourism product innovation, we should pay attention to the change of our own ideas.

First, the pan-resource view.

Resources are the foundation of construction projects and products, and the key premise of promoting tourism products is to break through the narrow concept of resources. In the past, our understanding of tourism resources was limited to famous mountains and rivers and places of interest. But now it is found that tourism resources are inexhaustible. Give some examples, such as

(1) The old tile houses and wooden houses that were originally prepared to be demolished with cement houses are now considered as original ecological rural tourism resources;

(2) Abandoned mineral deposits can now be developed into industrial heritage tourism. For example, abandoned old gold mines in Suichang, Zhejiang Province have started gold mine tourism;

(3) Greenhouse, which was originally used to develop out-of-season vegetables, is now derived from agricultural sightseeing.

Second, the pan-industrial view.

Breaking through the narrow industrial view, multi-industry grafting is also one of the keys to innovative tourism products.

(1) Tourism is grafted with film and television culture, including not only film and television city tourism, but also emerging products such as "traveling with movies";

(2) New concepts such as "network attractions" have emerged in the combination of tourism and animation virtual industry. For example, Zhejiang Feishiling Scenic Area cooperates with a network company to put tourism scenes into animation game scenes and create "network attractions". Changzhou dinosaur park turned the virtual scene in the online game World of Warcraft into a real scene and put it into the scenic spot;

(3) With the combination of tourism and culture, various creative classics appear and various theme parks are put into operation, such as Disney and Aquarium. Various tourism and cultural festivals highlighting local culture have been established;

Third, the market focus view.

The social background is moving from unit to diversification, and the tourism market is also moving from mass to focus, resulting in a variety of characteristic new tourism products corresponding to all levels, which is difficult to cover by ordinary mass tourism products corresponding to the mass market in the past.

(1) For petty bourgeoisie, they are tired of the crowded famous mountains and rivers, and prefer some quiet atmosphere in the wilderness, which leads to some "wild Shan Ye water" plus some outdoor activities such as camping, upstream, barbecue, etc., and can compete with scenic spots;

(2) For the affluent class, a travel agency plans a "fashion shopping trip in France and Italy" and invites supermodels and professional image designers to accompany and guide shopping;

(3) For the elderly, there are various silver-haired products such as health care tours.

The above is the relevant research on tourism products made by our Visual Design Institute (4000-023-2206), and we will pay attention to this concept in the design and planning stage. Because tourism products are one of the most important conditions for tourist areas, it is the responsibility of both parties to study them carefully in design and planning.