Traditional Culture Encyclopedia - Travel guide - Travel website plays blind date: How to do a successful community marketing

Travel website plays blind date: How to do a successful community marketing

The first step: seize hot spots, from traveling to cross-border blind dates

The second step: good planning, generate a lot of UGC content

The third step: relationships Chain, bringing users through Moments and QQ space

1. A micro-community with "interaction" as its core.

2. "Synchronous communication" and "asynchronous communication".

3. "See and send back" is replaced by "expose and expose".