What is a low-price tour?

First of all, the main manifestation of low-price group tours is that in order to attract tourists, travel agencies adopt the method of lowering the quotation of tourism products and arrange a large number of shopping and self-paid items in the form of tourism activities.

The so-called low-price tour means that when receiving tourists from tour groups, local tour operators only charge the cost price, and are even willing to pay back to the tour groups. This is also called "negative tour guide" in the industry.

Not only do local travel agencies make no profit or even lose money when accepting orders, the losses must be recovered from tourists. Travel agencies generally cooperate with shopping malls. As long as the tour group is brought into the shopping mall, the shopping mall will pay the travel agency a fixed head fee regardless of whether the tourists shop. But the most important way is shopping rebates, which is the key to the profit and loss of the "gambling group" and has the greatest variables.

Shopping stores provide "rebates" to travel agencies and tour guides by raising product prices, providing travel agencies with profit margins for low-price tours. Travel is a relaxing and enjoyable activity, and many people travel during holidays. At present, many travel agencies on the market have launched low-price travel projects. The routes of these projects are perfect and the prices are affordable, even far lower than the price of buying tickets yourself.

So do you know what are the tricks behind low-price tour groups? The following is the answer for you.

The tricks behind low-price tour groups are summarized as follows;

1. To attract consumers at cost price, local travel agencies only charge cost price when accepting offers from tour groups, and may even be willing to Give money to tour groups to attract price-sensitive customers.

2. Select tourists when organizing a group. In order to minimize the risk, low-priced groups will consider factors such as occupation, gender, age, region, etc. to form a group. The tour guide will take advantage of the potential comparison psychology of tourists from different regions to stimulate Consumption.

3. False promises not to consume. Low-price tour groups claim that there will be no shopping items when recruiting tourists. However, most of these promises are only verbal and will not be written into the contract. Once disputes arise afterwards, tourists will easily Difficult to defend rights.

4. Reserve money. Low-price tour groups will use various reasons to ask tourists to deposit some money first and promise to return it after returning. If tourists do not spend a certain amount during the purchase process, this will The money will be withheld.

5. Reduce travel costs. Tour guides save money by minimizing catering, accommodation, and transportation standards.

6. Arrange to receive rebates during the purchase process. The local travel agency will usually cooperate with the shopping mall. Regardless of shopping or not, the shopping mall will pay a fixed head fee to the travel agency. Shopping stores give rebates to travel agencies and tour guides, providing travel agencies with zero negative group fees and profit margins.

7. Inducing tourists to spend. In order to make purchases, tour guides will use all kinds of skills to take advantage of tourists' trust in the tour guide. When they arrive at the shopping store, inducing consumption will be a matter of course.

8. Forcing tourists to consume. If the inducement of consumption does not go smoothly and some people are unwilling or clearly refuse to buy, the tour guide will usually complain and threaten, or even insult and beat them.

9. Increase charging items. Some low-priced tour groups will add items to the itinerary and charge fees. They even take advantage of tourists' lack of understanding of the market to go to free attractions but charge ticket fees.

10. Hidden consumption. Tourist attractions ask tourists to pay in the name of praying to gods and Buddhas, raising funds, etc. There are also some celebrities who rush to grab tourist attractions, temporary fireworks shows or water-splashing festivals. Most of them All have problems.

The above are the tricks behind low-price tour groups. Please be vigilant.

If you still want to know how to identify the trap of low-priced tour groups!