—— Price reduction in winter scenic spots

Winter has come, many scenic spots in China have entered the off-season, various price reduction promotions have begun, and even many scenic spots have implemented the free tour policy. However, there are still few tourists, and the outdoor temperature is low in winter, so many people are reluctant to go out. This requires scenic spots to launch more competitive play projects and tourism products.

Winter has always been the off-season of tourism, and most scenic spots have entered the "hibernation" mode. In order to restore popularity, a wave of price reduction of scenic spots tickets has recently been set off all over the country, giving tourists "red envelopes" to benefit the people. However, simple price incentives have little effect, and only richer and more distinctive products and services in winter can impress consumers.

Ticket price: as low as free travel.

When are fewer tourists cheaper? It is a good choice to travel in the wrong peak in winter. Recently, all famous scenic spots in China have introduced preferential prices, and the off-season prices of air tickets and hotels are much cheaper. Tourists can save a lot of money by traveling in winter.

"There are few people with good scenery, and it is not fun to go to the night show in winter." Last night, Zhou Xin, a white-collar worker, visited the Lantern Festival in beijing happy valley Scenic Area with his friends, took photos in the "Sea of Lights" and visited all indoor projects almost without queuing. It is understood that beijing happy valley Scenic Area has introduced a variety of preferential tickets as low as 49 yuan in winter, and some professionals can enter the park for free.

Last month, Jiuzhaigou Scenic Area, which was highly anticipated by tourists, also announced that it would open its arms to individual travelers again, and began to adjust the off-season ticket price from per person 169 yuan to 80 yuan. Guizhou Province and Guangxi Zhuang Autonomous Region even announced that the A-level scenic spots in the province will offer 50% discount on scenic spot tickets for national tourists.

Tourists who like to climb mountains can also enjoy preferential treatment: the ticket price of Wudang Mountain Scenic Area will be reduced from 130 yuan to 65 yuan, and the winter ticket price of Huangshan Mountain will be implemented from 65438+ February 20th next year to 65438+1October 20th. 1The price in 50 yuan is lower than that in 40 yuan in the peak season. Attractions in Northwest China are also given preferential treatment: from Mogao Grottoes 12 and 1 to March 3 next year1,the preferential policy of half-price tickets will be implemented, and four caves closed in summer and autumn will be opened; Erlangjian Scenic Spot in Qinghai Lake, Chaka Salt Lake and other scenic spots have off-season preferential fares. After the discount of Chaka Salt Lake Scenic Spot, a popular short video platform, tickets will go to 30 yuan.

Some scenic spots even offer free tours. 1 1 By the end of April next year, Dalian Bangqu Island Scenic Area is free; Tibet announced that in addition to temple scenic spots, state-owned scenic spots of Grade 3A and above in the whole region can be visited free of charge.

However, from the monitoring data of major tourism platforms, the attraction of these scenic spots with reduced prices is very limited, and the popular routes in winter are still those with skiing and hot springs.

* * * Knowledge: Activating Off-season Consumption Potential

"Tourism is still like' wintersweet', and it is one of the areas that can best release consumption potential." According to the relevant person in charge of the Shandong Provincial Department of Culture and Tourism, this winter, Shandong Province will launch the "Qilu Friendship Shandong Huimin Winter Tour", and will prepare to hold a number of special activities, such as festivals and folk celebrations, museum exhibitions, treasure hunting activities and so on. Enrich the supply of winter tourism content.

Activating tourism consumption potential in off-season has become a * * * knowledge. In order to welcome the golden period of ice and snow tourism, Beijing has launched 30 winter tourist routes, and Yanqing has built and renovated 15 winter Olympic security hotels, making efforts to build Zhang Shan Ying ice and snow leisure town and garden town.

It is the most popular area for winter tourism in Northeast China, and the phenomenon of "slaughtering customers" criticized by tourists in previous years is expected to be improved. Harbin City, Heilongjiang Province recently launched a special rectification campaign for the supervision of the tourism-related market, focusing on nine behaviors such as inflated prices, unqualified operation, illegal advertisements misleading consumers, and fake and shoddy goods.

Suggestion: Develop a new format of winter tour.

Apart from the "old two things" of ice and snow and hot springs, there seem to be not many new projects to attract tourists in winter. Zhang, a white-collar worker who works in Beijing, goes skiing in Chongli every weekend. In her view, except for the relatively rich winter tourism products in Northeast China, Beijing-Tianjin-Hebei and Sanya, which have the characteristics of sports, vacation and leisure, the existing winter tourism products in other regions are still mostly tourism products. "Tickets are cheap and there are few attractions to see. Once is enough. "

How to "warm up" winter tourism? Wu Liyun, an associate professor at beijing international studies university Institute of Culture and Tourism Industry, suggested that cities should strengthen the development of new winter tourism products such as ice and snow, performing arts, light and shadow. Meet the new needs of tourists for the combination of culture and tourism and the new experience of night consumption.

"In winter, not being cold is a feature, and cold is also a feature." According to the analysis of experts who plan tourism viewpoints, scenic spots should strengthen the marketing activities of regional folk customs. For example, the combination of ice and snow and folk customs in Nadam convention is worth learning. Visitors can watch snow wrestling, worship Vulcan and other activities. Only by strengthening publicity and promotion, improving service level and making up for the shortcomings of products can we solve the problem of unpopular scenic spots in winter off-season.