How to do the advertising video?

AdobePremiere6.0 is the most popular video editing software at present, which is flexible and convenient to make and can make complex video effects. AdobePremiere6.0 software is a process of collecting, making, generating and playing videos, sounds, animations, photos, pictures and words through computers. It is a powerful tool for making Windows images, QuickTimeforWindows movies, RealPlayer video streaming files and CD-ROMs.

Let's make a simple AdobePremiere movie (as shown in figure 1): a focal plane floats in from a distance, followed by subtitles, and the fade-in effect is transformed into another focal plane. Through this example, you can understand the whole process of Premiere application.

Video material

1. Start Premiere6.0, and the LoadProject dialog box will appear. Every new AdobePremiere project must be preset, and the time base, movie playback rate, compression type selection, preview and output of the project will be explained in the preset.

2. Select PALVideoforWindows from the preset table, and click "OK" to display the project window (input video), time scale window (clip making), information window (display clip details), transition window (select specific effects to realize the transition between videos) and preview window (assemble and preview in the making window).

3. Double-click the blank space of the project window to open the import window, select the video material, click OK and confirm.

4. Double-click the Cyclers.avi video pop-up monitor window in the project window, click the play sign until you think it is the beginning of the film, then click the stop sign, click the mark button below again, and click the mark button when you think it is the end of this video material.

Editing and production

Using the time ruler window, you can make the audio material of the video into a movie. The production window includes multiple channels for playing images and sounds. Image channels include main video 1A channel and video 1B channel, T channel is a transitional channel, video 2 channel and additional channel are image superposition channels, audio channel is a sound channel, and the left side of the channel is a control bar.

Drag a clip of 1.avi to the Video 1A channel, drag another video to the Video 1B channel, set the length (the same as the setting method of 1.avi) and adjust their positions, and drag the video in the Video 1B channel to the video/.

Add transition

In order to connect the two video materials naturally, various transition methods can be used. AdobePremiere provides more than 70 transition modes, such as sliding in, gradient, diffusion, page turning, mosaic and so on.

Select Window → Show Transition to pop up the transition setting window. Click cross dissolve to fade in and out the transition effect.

Click the expansion symbol of the transition project class, and drag the selected transition mode to the overlapping part of two clips on the T channel. The program will automatically determine the transition length to adapt to the transition part. In most cases, when two clips are placed in different channels of the production window, AdobePremiere will automatically set the correct direction of the transition.

Application filter

In the process of film production, it is one of the important methods to use filters to process images specially to produce vivid and wonderful special effects. AdobePremiere6.0 provides more than 70 kinds of filters for movies and still images and 2/kloc-0 kinds of sound filters, such as those with paste, ripple, mirror, wind and phantom effects. You can customize the filter according to your needs.

Select Window → Show Video Effect to pop up the effect setting window. In the effect setting window, click the Adjust Project Extended Logo Filter and select Brightness &; & filter the contrast of 1.avi video in the timeline window, and then select window →ShowEffectControls to pop up the EffectControls window to adjust the contrast and brightness. At the same time, an action display window will appear on the screen to watch the adjustment effect. And several filter effects can be applied to video material.

The focal plane effect floating in the distance is produced by using filters. In the timeline window, click the blade cutting tool in the upper left corner, and click a position in the middle of the timeline of 1.avi in the Video 1A channel to cut 1.avi into two parts. Click the tool, select the previous paragraph in 1.avi, click and drag the filter that transforms the project extension logo in the effect setting window, and select the CameraView filter to the previous paragraph of 0 1.avi video in the timeline window.

Click Setup on the right side of Motion in the pop-up EffectControls window, and the motion setting window will appear. Set the motion window as shown in Figure 3: Change the rotation to 360, the zoom to 20%, and the distortion to diamond. Drag the end point to the visible area to watch the adjustment effect at the same time. Press the OK button after confirmation.

Add text and sound

Click File → New → Title to open the text editor. Select the T button, click in the blank and enter the text you want to enter. By default, the text background is transparent; But if it is NTSC, you should also right-click in the text editing area, select the subtitle window option, and put a check in front of NTSC safety color; If it's a PAL system, you don't need to tick it.

Select File → Save, enter a file name, and click OK to save. Add this subtitle item in the project window, drag it to the Video2 track in the timeline window, place the mouse on the back edge of the subtitle, the mouse arrow will turn into an inverted E shape, and drag its length to the required length.

Double-click a blank space in the project window, select a WAV music file, and drag it to the Audio 1 track.

Making and playing movies

Select File → Export Timeline → Movie to generate your work. If you want to generate a movie in RealPlayer format suitable for playing on the Internet, select File → Export Timeline → Advanced Media Export, which is a new function of AdobePremiere6.0. After generating, the generated work will pop up. Click the play button to watch your work. The effect is good.

Factors Affecting the Charge Standard of Video Production —— Do you need to provide creative copy? Is there a high demand for creative copywriting? Some companies provide their own copywriting ideas, while most companies need to provide copywriting ideas. The creative planning of the company's film and television advertisements is closely related. Creativity provides a communication scheme and concept for film and television advertising planning, making the planning activities more unique and innovative. As the soul of the whole advertising film, the creativity of excellent copywriting is of great significance. There is a big difference between the cost of some creative planning and some hasty planning. Of course, the final effect of advertising films will naturally be very different.

Second, the factors that affect the company's video production fee standard-is it necessary to shoot live? If the company provides its own publicity materials, such as moving pictures and videos, and edits them into a film, if the requirements for animation special effects are not high, then thousands of dollars can be solved. If there is nothing in the company's promotional materials, it will cost a lot to shoot.

Third, the factor of video production company's charging standard-shooting cycle? The shooting stage of the company's video production is generally about 3-5 days. If it is a particularly high-end company film and television advertisement, the shooting cycle is also more than one month. During this period, we collected all the video materials needed by the company's film and television advertisements through the camera. This process is also the most expensive stage of the company's film and television advertising budget, involving the cooperation of multiple types of work. The shooting cycle is determined according to the copywriting script. Of course, the shooting cycle is also discussed by both parties when signing the contract and cannot be changed. There are personnel expenses every day: actors, directors, lighting engineers, cameramen, producers, etc. Other expenses: creative expenses, transportation expenses, room and board expenses, etc. The approximate cost is calculated according to the number of shooting days.

Fourth, the video production company's product advertising video production fee standard factor-is the shooting quality high? Shooting involves the use of equipment. There are many kinds of cameras, high definition and small high definition. If you need sports shooting, you need to use a rocker arm. In addition, the application of lighting equipment has a great influence on the image quality, so the cost of different shooting equipment will vary greatly. According to the general composition of professional equipment, it can be divided into: high-definition camera, standard definition, ordinary, wide-angle mirror, lighting, rocker arm, track and so on.

5. Factors that affect the charging standard of product advertisements of video production companies-Do you need 3D post-special effects? Do you need aerial photography? Why can some films be made as long as three or five thousand yuan? That's because there is no shooting, the editing effect is relatively primary, and there is no vivid post-effect effect. For example, some customers need to reflect the texture and luster of products, but the products can't achieve the best performance, so they often need 3D modeling, and the cost of 3D modeling is calculated by seconds. In addition, the cost of film and television advertising varies according to different industries, for example, the real estate industry needs to design a large number of animation designs, and urban film and television advertising needs to use aerial photography or 12 meter rocker arm, and so on.

6. Factors affecting the charging standards of video production companies-what is the team configuration level of the company's video production companies? Whether to hire an actor makeup artist or not depends on the level of actors, directors, cameramen and lighting engineers in the process of film and television advertising shooting.

7. How long is the post-production cycle? The production stage of the company's film and television advertisements. At this stage, the post-editing staff make secondary editing creation according to the copywriting script and the video material shot in the early stage. Some complex video production companies also need the cooperation of special effects producers and three-dimensional producers.

In addition, according to the rhythm of the film, the soundtrack selects or produces appropriate background music to set off the artistic conception of the film, and the colorist corrects and colors the color of the film. The length of post-production cycle depends on the time required by customers and the complexity of the film.

The above seven factors affect the price positioning of a video production company's product advertising video. The specific price actually depends on the discussion between your company and the manufacturer. A high-quality product advertising video will be quite reasonable, and the video production company will tailor a high-quality product advertising video for the company with more valuable film and television solutions.

I am a video producer.

First of all, there are many kinds of advertising videos. Simply shoot some product videos or videos, edit or package them into an advertising video.

A little more difficult, such as showing some products, such as a small machine, you need three-dimensional modeling, make a model of the product from the inside out, and then show it from the inside out, plus some packaging and synthesis.

High-end advertisements, such as Dove chocolate, need people to shoot, find artists, then do three-dimensional modeling later, then go to software to do fluid special effects, and finally synthesize real advertising videos.

We often use maya or max, ae, pr, refllow and other software for modeling, synthesis and special effects.

You can trust me privately if you need video production.

Description of the script prepared in the early stage: When the idea is completely confirmed and allowed to enter the shooting stage, the advertising company will submit the creative copy, picture description and proposal to the appropriate production company (there may be more than one), and make necessary written explanations on the length, specifications, delivery date, purpose, task, plot, creative points, atmosphere and taboos of the advertising film to help the production company understand the advertising film. Note: At the same time, the production company is required to submit the quotation and production schedule for selection within a limited time. Valuation: After receiving StoryboardBriefing, the production company will report the appropriate production plan and corresponding price to the advertising company for confirmation by the advertising company and advertisers. Generally speaking, a reasonable evaluation should include shooting preparation, shooting equipment, shooting venue, shooting scenery, shooting props, shooting clothes, film crew (director, producer, photographer, lighting engineer, art, makeup artist, actor, etc. ), electricity, magnetic rotation, music, editing, special effects, 2D and 3D production, dubbing and synthesis. It can even include specific options. Customer confirmation: the advertising company will give the evaluation report of the production company to the customer. After the customer confirms, the customer, the advertising company and the production company will sign a specific production contract. Then according to the contract and the final confirmed production schedule, the production company prepares the next first production preparation meeting within the specified time (PPM 1). Preparation before shooting: During this period, the production company will make comprehensive preparations for all the details related to the shooting of the advertising film, such as shooting board, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props, clothing, etc., in order to seek advertising creativity as the best way to present the advertising film. First production preparation meeting: PPM is the abbreviation of English Pre-ProductMeeting. On PPM, the production company will report all the details of advertising film shooting to customers and advertising companies, and explain the reasons. Usually, the production company will submit more than one set of shooting board, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props, clothing and other details about advertising film shooting for customers and advertising companies to choose, and finally confirm them one by one as the basis for later shooting. If some parts cannot be confirmed at this meeting, another production preparation meeting will be arranged (if time permits) until the final confirmation. Therefore, the number of production preparation meetings is usually uncertain. If you only hold it once, there is no difference between PPM 1 and PPM2 and FinalPPM. Second production preparation meeting: After the second preparation, the production company will submit a new preparation plan for the parts that could not be confirmed in the first production preparation meeting (PPM 1) for customers and advertising companies to confirm. If all are confirmed, the final production preparation meeting will not be held, otherwise (if time permits) another production preparation meeting will be arranged until the final confirmation. Final production preparation meeting: This is the final production preparation meeting. In order not to affect the whole shooting plan, customers, advertising companies and production companies must negotiate with each other and work out an executable plan as the basic basis for post-shooting. Final inspection before shooting: Before entering the formal shooting, the production staff of the production company make final confirmation and inspection of all the details determined at the final production preparation meeting, so as to prevent any details from happening at the shooting site and ensure that the shooting of the advertising film goes smoothly as planned. Special attention should be paid to the venue, scenery, actors and special shots. In addition, before the official shooting, the production company will inform all parties including customers, advertising companies and relevant personnel of the film crew in writing about the shooting location, time, film crew and contact information.

First, communication

Effective communication can accurately grasp the pain point-to achieve three understandings, to understand what the product is, to understand the customer type, to understand the video style of the product in the past and the current topics related to the product.

Second, the script planning

Write scripts quickly and effectively. Some surveys show that users are more engaged in the first 6 seconds, but their interest may drop sharply after 22 seconds. Our goal is that our script should be attractive in the first 3 seconds, because it determines whether users will read it.

The first three seconds can attract people in many forms, such as expressions, actions, dialogues, music, subtitles, plots and even costumes and scenes. Communicate effectively in the early stage and make scripts quickly.

Third, on-site shooting

Choose the right actor.

According to the planned script, choose the most suitable actor and confirm the actor's clothing and makeup.

For example, most of the audience in the education industry are couples with children, and some of them are young white-collar workers (such as adult English education or certificates of fire protection), so actors' clothes are generally dignified and decent, and they can't wear too much makeup, and rarely have bright nails.

Choose the right scene

The choice of scene should conform to the overall style of the actor's clothing. The scene of the education industry is generally a spacious and bright home and a place similar to a classroom. The audience must have a sense of substitution in the scene.

3. Detailed site design

The director of the shooting scene will guide the actors in action, expression and tone according to the specific scene and the expressive force of the actors, so as to ensure that the actors' performances are infectious and substitutive.

Fourth, the last link of post-production _ video production

1. Script+material fusion

Post-producers communicate with planners and directors about the idea of script editing. The script is combined with the material, and the original material is roughly cut according to the script structure in the later stage for artistic treatment.

2. Choose the right BGM

In order to make the video look better, the post-producers matched the appropriate background music and some interesting sound effects to highlight the actors' emotions and plots. We will choose at least 2-3 kinds of BGM according to the needs of the plot and lens, which is very helpful to the rhythm of the plot, provided that BGM is suitable.

3. Choose the appropriate transition effect

Short videos have a faster rhythm and faster screen switching. In order to be quick and unobtrusive, post-production will use some fun techniques to make transitions when connecting pictures. We have accumulated our own special effects library, which can be used to do special effects, such as picture flipping, sliding and flashing, so that the video becomes an unobtrusive whole.

Step 4 make extra subtitles

After editing the pictures and sound effects, in order to make the video more complete and beautiful, post-producers will make some subtitles, and the application of subtitles can increase the interest of short videos.

It is recommended to download an impression App and take a small video in advance. There is a title in the App that can modify the advertisement title and insert text and background music. There is also a filter function that can adjust the scene according to different needs. It's more convenient to implant advertisements, and it's also a good choice to shoot large movies yourself.

1. You need to download a video production software and open it to import the captured video and picture materials.

2. Add video material and picture material to the superimposed track, right-click the preview window and select Adjust to screen size to keep the aspect ratio.

3. Add an appropriate transition effect to the video at the junction of the material. The specific operation method is to click the AB button in the middle of the software, preview different effects, and select the appropriate one to add to the middle of the material.

4. Next, you can refer to the tutorial on how to add video effects to add filter effects to the material.

After the video is finished, the lack of text will make the video look a bit monotonous, so we need to add appropriate subtitles to the video, then adjust the font, size and style of the text, and add animation effect to the text if necessary.