What are the principles for SEO keyword selection? How to choose keywords

1. The principle of selecting target keywords for SEO is first of all: it must be relevant to the content of the website.

In the early days of SEO, it was popular to set or even stack searches on the page. This practice is now outdated. The website needs not only traffic, but also effective traffic, which can bring orders. Relying on deceptive keywords to bring visitors has no other effect than consuming bandwidth. It makes no sense for the website. Such rankings and traffic are not assets, but a burden.

Of course, this does not necessarily apply to some websites. For some websites, as long as there is traffic, it has a certain value, and the website does not rely on its own conversions to make money. For example, news portals or information websites that rely solely on advertising to make money. Many portal websites are all-inclusive, and the judgment of content relevance is also relatively vague.

2. The second principle for SEO to select target keywords is: the main keyword should not be too broad or too specific

The main keyword of the website, or the core keyword of the website , it should neither be too long or too broad, nor too short or too specific. You need to find a balance point.

Companies that deal with real estate take "real estate" as a target keyword for granted, and companies that deal with tourism take "tourism" as a target keyword. Both of these suffer from the problem that the main keyword is too broad. The keywords are broad, the competition is too high, and the cost is too high.

General industry terms are too broad. If you set your goal on such a broad term, you will either fail to achieve it, or you will spend a lot of effort to achieve it but find that the conversion rate is very low. , the gain outweighs the loss.

The main keyword should not be too special or too long, which would go to the other extreme. This will greatly reduce the number of searches, or even no one will search.

Keywords that are too special include company names, brand names, product names, etc. If the word "lawyer" is too broad, then depending on the business scope of the company, "Beijing criminal lawyer" may be more appropriate. But it would be unreliable if you choose "Beijing Xinjiekou Lawyer". This kind of long-tail keyword can be optimized on internal pages, but it is definitely not appropriate to place it on the homepage of the website.

3. The third principle for SEO to select target keywords is: keywords should be selected with high number of searches and low competition

The core requirements for selecting keywords are high number of searches and low competition. To a small extent. The number of searches can be viewed through the keyword tool provided by the search engine itself. It is simple and clear, and the numbers are relatively certain.

Most of the keywords with the most searches are also keywords with high competition. Obviously, the best keywords are those with the most searches and the least competition. This ensures the lowest SEO cost and the largest traffic.

Researching the number of searches is relatively straightforward and simple. Both Google Keyword Tool and Baidu Index provide search number data. Through a large number of detailed keyword mining and expansion, it is still possible to list the number of searches and competition level data. Find keywords with relatively high number of searches and relatively low competition.

Determining the degree of competition is more complicated, requires more data, and involves greater uncertainty. For this part, please refer to the section on judging the degree of keyword competition below.

IV. The fourth principle for SEO to select target keywords is: keywords must have commercial value

Keywords with strong purchase intention and high commercial value should be the most optimized ones. The first thing to consider, whether it is content planning or internal link arrangement, must be focused on. Different keywords have different commercial values, and even if they are of the same length, they will lead to different conversion rates.

For example, users who search for "LCD TV principles" have relatively low purchase intention and low commercial value. The commercial value of users searching for "LCD TV pictures" has increased. Searching for "LCD TV price" greatly increases the purchase intention and has entered the product comparison and selection stage. Searching for "LCD TV promotion" or "LCD TV purchase" will further increase its commercial value, and a big sale message may prompt users to make a final purchase decision.

When doing keyword research, SEO personnel can query a large number of search terms through various methods, and can judge the purchase possibility of different words through common sense.