Ambitious Hangzhou, a guide to buying a house in Hangzhou in 2019!

The beautiful waves rippled through the liquid sky, and a pool of cold rain fell on the hibiscus.

In the ancient city of Hangzhou in history, the warm breeze of West Lake intoxicated many literati.

What about modern Hangzhou?

In a thousand-year-old city, the most difficult thing to achieve is the balance between the historical and cultural ancient city and modern skyscrapers.

Hangzhou has done a good job in this regard. Her greatest success is that she is very restrained.

Although there is a lot of demolition and construction, we have always paid attention to the protection of historical relics, especially the West Lake, the Grand Canal (Hangzhou section), the Lin'an City ruins, the Liangzhu ruins...

In the past 2018, Hangzhou should be the most popular one. A limit order with a large price difference for second-hand houses.

In the first half of the year, Hangzhou’s price limit bonus attracted funds from all over the country to Hangzhou, which subsequently led to an increase in second-hand housing prices.

In the second half of the year, the property market took a big turn - the "thousands of people shook" no longer, and second-hand housing plummeted.

Everyone expected that the price of new houses would rise and catch up with the price of second-hand houses, but they did not expect that the price of second-hand houses would fall in the end.

Why? The most important reason is that Hangzhou’s supply structure is dominated by new houses.

Currently, second-hand houses in Hangzhou have fallen by nearly 20% compared to the peak. Among them, the old houses in the city center are the least resilient. The price difference between first-hand and second-hand houses caused by price restrictions is gradually narrowing. New houses with fewer deliveries are subject to price restrictions, fine decoration and reduced allocations, and project rights protection incidents continue to break out.

What about 2019?

1. There is no opportunity for a big rise in Hangzhou, and the overall market is sideways. Without the huge amount of money and strong purchasing power, Hangzhou’s rising potential is to eat the dividends of urban development.

2. The differentiation of sectors will be more obvious. As new projects enter the market one after another, the high-quality sector will have a small wave of structural market conditions, while the suburban sector will most likely continue to be cold.

Projects that can take off in 2019 must have low land prices + low total prices, as well as large developers. Only when these three conditions are met will the products be popular.

There is another undercurrent in Hangzhou now - due to the dual constraints of market conditions and price limits, Hangzhou's land kings are doomed.

Hangzhou has always been famous for its good products. Under the contradiction between high land prices and strict price limits, there are questions about whether these land kings can still deliver good products as expected, and how they can survive. .

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In March 2018, after 499 rounds of quotations and a 12-hour fierce battle, Poly won the M-04 plot of Qianjiang Century City for 10.1 billion! The floor price is 32,277 yuan/㎡!

Poly's press release - "Ten billions of land kings, reflecting the glory of central enterprise giants and Hangzhou in the world" has swept the entire Internet. It is not just the circle of friends of ordinary people in Hangzhou that has been flooded with this land king, the entire The real estate community was shocked.

Poly said that it is bound to make high-quality products as a "gift" to Hangzhou, which is famous for good products.

This "king of land", which is the second most expensive in total in Hangzhou, is managed by the wealthy Poly. The case name is Poly·Chengpin 101. The local Binjiang coordinates the construction of the project and spends a lot of money to produce products. China Resources is responsible for it. shoulder the burden of design.

It is divided into two major modules: east and west, and has produced 17 high-quality products with 5-7 floors and 16 high-rise buildings with 23-25 ??floors. Whichever is more expensive will be used, high-quality locations + tens of billions of land kings + Private clubhouse & heated swimming pool luxury community.

How good is the location of this land?

Insiders refer to it as "Dongchang Road" in Lujiazui, Shanghai. Station", the "Admiralty Station" in Central, Hong Kong, such a good land, if it were in Shanghai, the price of a house built would start at 200,000/㎡, but in Hong Kong, 800,000 Hong Kong dollars would not be a problem.

What about in Hangzhou?

With such a land price and such a product, how much can it be sold for if there is a strict price limit?

Hard to say.

And it’s not just Poly. Also subject to price limits is Anhui Land, the first project with a courtyard mansion in Qianjiang New City. The land price ranks third in Hangzhou, and Greentown serves as the general manager. Designer, the unit price of this project is over 90,000 yuan, which is located 2 kilometers to the west of the Green City Shen Panfengqi Tide Ming.

Under strict price limits, how much can Anhui Land’s Qianjiang New City project sell for?

It’s hard to say.

Also tied to this price limit chain is the Binjiang Gemdale·Yupin on the edge of the West Lake. If you ride a Mobike, within 2.5 kilometers, you can see Hu Xueyan’s former residence, Drum Tower, Chenghuang Pavilion, Hefang Street, West Lake Yintai, mansions built in scenic spots and historic sites occupy the scarce landscape and the city CBD.

Under strict price limits, how much can Binjiang Gemdale·Yupin sell for?

Hard to say.

In addition, there are also the Yanlord Riverside project in the South Star section of Qianjiang New Town, Hangzhou's premier luxury area, and the luxury hotel Greentown Xiaofeng Yinyue launched by Greentown in Binjiang. Only 150 meters away, star product + excellent location.

Under strict price limits, how much can Yanlord Riverside Project and Greentown Xiaofeng Yinyue sell for?

Hard to say.

Not to mention, there is a super easter egg in the Hangzhou property market that everyone is well aware of but has not yet been officially announced.

The contradiction between strict price limits and project quality has forced developers into a dilemma, wandering between product quality and profits.

For developers, it is not only price limits that cause profit margins to be compressed , and what’s even more suspenseful is that it will be more difficult to decontaminate.

Because the market is cold, a large number of real estate projects will be launched in 2019.

In 2018, Hangzhou really sold a good deal of land!

In 2018, Hangzhou It defeated a number of strong second-tier cities and became the city with the highest income from land sales. Its dependence on land finance is very high.

So the hidden inventory in Hangzhou is still very large, and according to the real estate development cycle, these projects will probably be launched this year. How to sell when the huge supply meets the dwindling purchasing power?

I dare not think about it! It's all a matter of thought.

At the end of 2018, a number of large developers concentrated on pushing down prices to collect payments, but there was an independent market trend, which restored some confidence of home buyers.

As cities implement "city-specific policies and classified regulation," the future direction of Hangzhou's property market will mainly depend on the macroeconomic environment in 2019 and Hangzhou's "city-specific policies and classified regulation."

The most determined thing about Hangzhou is that it will not relax purchase restrictions, because Hangzhou is currently attracting funds from all over the country. If purchase restrictions are lifted today, investors from all over the country will come to Hangzhou tomorrow.

But Hangzhou’s price limits will begin to loosen, giving developers greater flexibility.

Hangzhou has always been the darling of the traffic economy. Internet + finance + headquarters economy are the core competitiveness of this city. The 2022 Asian Games, the explosion of subway construction, the continuous inflow of talents and the rise of emerging industries The increase in income groups is an important support point for housing prices in Hangzhou.

So, if you want to invest in Hangzhou for the long term, you can still buy it.

But you have to wait until the right time to take action, such as March or April 2019.

Because there is still room for exploration of second-hand houses, there will also be more choices for new houses since there will be more houses on the market in 2019.

Where to buy a house in Hangzhou?

First of all, you must understand the government’s plan, and the plan is hidden in these 16-character guidelines, each word is like gold, - "City expansion eastward, tourism westward, development along the river, and development across the river." .

In a nutshell, Hangzhou in the future must not only maintain its historical features of a city and lake, graceful and exquisite, and interdependent mountains, rivers and cities, but also create a large city that stands on the river, is open and spacious, and blends city scenery and culture. Landscape city characteristics.

However, Hangzhou’s housing prices do not appear in a balanced ring, but are like hilly terrain, undulating, forming high points in the regional center: high points in the core areas of the main city, lonely peaks of luxury houses, industrial hills, etc. .

With the development of the city, the value of various sectors in Hangzhou has changed dramatically in the past 10 years, but there are two main development directions: one is the Yongjiang development promoted by the municipal government, and the other is the provincial government and Ali The industrial cluster forms the Dachengxi strategy.

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Qianjiang New Town is the first to take off the development of Hangzhou’s riverside. This area is benchmarked against Lujiazui in Shanghai and Zhujiang New Town in Guangzhou. The city’s CBD + Qiantang River view, this area The premium in the future can be imagined.

I believe many people will regard the West Lake Wulin section as PK with Qianjiang New Town.

In terms of resources, the Wulin section has the Zhejiang Provincial Government, and the Qianjiang New City section has the municipal government. In urban planning, the municipal government is stronger than the provincial government, so the urban resources that Qianjiang New City can enjoy It is stronger than the Wulin section.

In terms of business, Wulin has Wulin Yintai, Kerry Center, and Hangzhou Tower, while Qianjiang New City has Vientiane City and Raffles City. The Wulin section is the old city, Qianjiang New City is the new city, and Qianjiang New City is obviously helpless.

In terms of medical care, Wulin has a first hospital, a second hospital, and provincial maternal insurance, while Qianjiang New City does not yet have a well-known hospital and is completely uncompetitive.

In terms of education, the old town of Wulin has public schools such as Tianchang, Changshouqiao, and Anji Road, while Qianjiang New Town has Experimental Primary School and Tiandi Primary School. Wulin has crushed Qianjiang New Town.

Looking at this trend, it seems that the Wulin sector has completely surpassed Qianjiang New City. Buying the Wulin sector is the best choice for high-net-worth individuals in Hangzhou.

No! All the above are wrong!

The truth is: It took just a few years for Qianjiang New Town to develop to the point where it can compete with the Wulin section of the main urban area. Qianjiang New Town PKs the Wulin section, the new district catches up with the old district, and the new district rises.

The PK between the two is actually the switch from the West Lake era to the Qianjiang era. It is a contest between new money and old money in Hangzhou.

Those Hangzhou natives who have lived in Hangzhou for most of their lives will recognize the Wulin section, and for the new generation of Hangzhou drifters, the new and modern Qianjiang New City has gathered a wealth of high-tech enterprise jobs. The best choice for Hangzhou city improvement and investment crowds.

The future investment premium will also be the highest in the entire city.

The Dacheng West Strategy gave birth to the most popular coding farming area in Hangzhou - the future Science and Technology City.

The famous coding farming areas across the country include Xier Banner in Beijing, Zhangjiang in Shanghai, Shenzhen Banxue, these sectors rely on BAT and its affiliated companies. Behind this is the strong purchasing power of these Internet companies. The increase in housing prices has led the market all year round.

The Future Science and Technology City is not to be outdone.

Over the years, the housing prices in this sector have peaked from Century New City on Xueyuan Road Wen'er Road, all the way to the west, giving birth to Nandu Dejia and Guihua City, and finally probably to Hebin New City.

However, the west of the old city will not continue to rise all the way. The high point of housing prices will temporarily stay on the edge of the beltway. This is also the limit of the radiation power of Alibaba and Zhejiang University in the west of the city.

In 2018, ***9 real estate projects were launched in the core area of ??the Future Science and Technology City, with 3,284 units and 39,265 registered households. The average winning rate was only 8.36%, making it worthy of being one of the "Cosmic Centers" of Hangzhou. .

First of all, with the expansion of the Future Science and Technology City sector, in addition to Taobao City, West Railway Station, Dream Town, etc., a series of new engines such as Damo Academy and Zhijiang Laboratory have been added, which has huge stamina. .

Secondly, the massive gathering of coders and executives has a solid foundation for both rigid needs and improvements. The high-quality second-hand houses in the sector basically cost over 40,000 yuan.

Therefore, the Future Science and Technology City is being decommissioned very quickly. There are not many houses for sale in the sector, and supply and demand are tight. There is still sufficient upward momentum in the future.

"Elegant Qiantang, poetic and picturesque Jiangnan, "Innovation paradise" is the impression many people have of Hangzhou, and her ambition is to become China's fifth first-tier city.

I think, maybe, this day is not far away.