Traditional Culture Encyclopedia - Travel guide - Brief introduction of Kang Hui travel agency.

Brief introduction of Kang Hui travel agency.

China Kang Hui Travel Agency Group Co., Ltd. (formerly China Kang Hui Travel Agency Head Office) was established on 1984. After more than 20 years' development, it has become one of the large travel agency groups in China, and it is a specialized travel agency group company under Beijing BTG, headquartered in Beijing. There are 108 subsidiaries linked by capital in China. The increasingly perfect network marketing, reception system and vertical management mode have formed unique comprehensive advantages in the travel agency industry. The business cooperation system at home and abroad and the excellent team composed of nearly 10,000 employees have the strength to provide all-round comprehensive services for domestic and foreign tourists.

In 2002, "Kang Hui Tourism" was rated as "China Tourism Famous Brand" by China Tourism News.

In 2007, "Kang Hui Tourism" was selected into the list of "China Top 500 Enterprises with Brand Value" for the fourth time in a row, with a brand value of nearly 654.38+0.2 billion yuan.

20 10 1, "Kang Hui" was recognized by the State Administration for Industry and Commerce as "a well-known trademark in China".

China Kang Hui Travel Agency Group takes it as its mission to revitalize and develop China's ethnic tourism and serve the growing spiritual and cultural needs of the society, and aims to become the largest comprehensive travel service provider in China. China Kang Hui Travel Agency Group, relying on the market scale strength of Kang Hui, the great influence of "Kang Hui Tourism" brand and the network advantages of national branches, is bringing the whole group into the huge system of global tourism, so as to improve the technical level and service quality of the group and develop the group into a large-scale tourism operation and service provider with international competitiveness.

China Kang Hui Travel Agency Group will continue to develop along the strategic goals of networking, scale, branding, internationalization and capitalization.