China, Tongren four-day tour routes, plans to open outbound travel to foreign capital. Medium-sized tourism enterprises are the hardest hit.

It is reported that China plans to gradually open the outbound tourism business of China citizens to foreign travel agencies. In this regard, industry experts generally believe that foreign travel agencies may participate in the competition through joint ventures or mergers and acquisitions, which will have a great impact on local medium-sized tourism enterprises in China.

A foreign catfish will be introduced into the calm pond of China tourism. It is reported that China plans to gradually open the outbound tourism business of China citizens to foreign travel agencies. In this regard, industry experts generally believe that foreign travel agencies may participate in the competition through joint ventures or mergers and acquisitions, which will have a great impact on local medium-sized tourism enterprises in China. However, in the long run, the advantages of opening outbound travel business to foreign businessmen outweigh the disadvantages.

China plans to open its outbound travel to foreign investors.

On March 3rd, the State Council announced in the "Opinions on Accelerating the Development of Tourism" (hereinafter referred to as "Opinions") published on the government website that China plans to gradually open the outbound tourism business of China citizens to foreign-invested travel agencies on a pilot basis.

It is understood that as early as165438+125 October, the the State Council executive meeting adopted the Opinions in principle, raising the tourism industry to the level of "strategic industry" for the first time. Foreign media generally believe that the China government's move aims to reduce China's dependence on highly polluting industries by developing service industries, including tourism.

"The Opinions' attitude towards non-state-owned backgrounds such as private and foreign investment shows that the market premium obtained by some state-owned tourism enterprises with vested interests due to industry barriers is likely to decrease in the short term. However, due to this choice of private and foreign capital, it is bound to be few and refined, which will inevitably promote the competitiveness of market participants in the long run. " Liu Du, an international analyst at BOC, said.

Although the announcement did not disclose the details and timetable of the plan, some foreign-funded tourism enterprises that set up wholly-owned travel agencies in China showed great interest in it.

Although the number of outbound tourists is small, the profit is the highest.

"At present, outbound travel is only open to China travel agencies, and the profit of outbound travel is also the highest. Although there is a downward trend year by year, the gross profit margin is still around 10%. Although it varies according to different routes, it is indeed a piece of fat compared with the gross profit margin of domestic travel 1%-2%. " Wu, director of the Department of Tourism and Leisure Management of China-France Tourism College, pointed out the crux of the problem to Netease Finance.

According to Yi Zeng, media manager of the Western Holiday Marketing Department of Nanhu International Travel Service, although the number of outbound tourists accounts for less than 20% of the total tourists, the income accounts for about 50%.

It has the greatest impact on medium-sized travel agencies.

Li Mingde, deputy director of the Tourism Research Center of China Academy of Social Sciences, said that opening the outbound travel business to foreign investors will definitely have an impact in the short term, but in the long run, it is a good thing. On the one hand, it can make consumers experience better service, on the other hand, it can also promote the qualitative leap of China tourism.

Wu believes that foreign travel agencies may take the high-end route by virtue of their advantages in product lines and services.

However, Bing Zheng, chairman of Guang Zhi Tourism, believes that compared with overseas travel agencies, domestic travel agencies have their own advantages, and he is not worried about the huge impact on local enterprises.

"International Tourism Group has the advantages of perfect network, large purchase volume and low price in global tourism resources such as hotels, transportation, ground connection and scenic spot tickets. Domestic travel agencies are superior to overseas travel agencies in terms of customer ownership and sales network. The opening of the domestic tourism market will not allow all domestic tourists to flow to overseas travel agencies, and the mentality of tourists will eventually return to excellent domestic travel agencies that value quality and service and are familiar with the psychology and travel habits of China tourists. " Zheng said.

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There are many speculations in the local industry about the way foreign travel agencies participate in outbound travel, but most people think it may be through joint ventures or mergers and acquisitions.

Zheng said that in the future development of travel agency industry, instead of letting wholly foreign-owned travel agencies come to China-owned travel agencies, it is better to let domestic outbound travel agencies cooperate with foreign companies to control them by limiting their shareholding, and take this as a convenient channel for domestic travel agencies to enter the international platform.

Ceng Yi believes that foreign tourism groups are likely to merge and integrate domestic small and medium-sized travel agencies through mergers and acquisitions, thus indirectly completing the layout of sales networks and participating in the competition of outbound travel business.