Compared with Japanese, Korean, Thai, Malaysian and other Asian tourist countries, what are the shortcomings of China's tourism development?

The development speed is not fast, and its status is still lagging behind. It is not commensurate with China's rich tourism resources.

There are many reasons for the slow development of tourism in China:

(1) China's tourism market has long been highly protected by the state and has been closed. Because tourism is an industry with low input, high profit and high foreign exchange income, the state protects it by monopoly. For example, as a leading travel agency in tourism, foreign capital is not allowed to get their hands on it, and foreign capital is not allowed to operate in the form of Sino-foreign joint ventures or wholly foreign-owned enterprises, which leads to the fact that the tourism market is still closed. As we all know, the key to developing international tourism lies in the source of tourists, which is the basis of developing tourism, and the source of tourists mainly depends on travel agencies to find ways to organize. At present, China International Travel Service, which is mainly engaged in tourism, lacks international network, is weak, and there are not many ways to "wait for the rabbit", so that it is unified but inactive.

(B) China's tourism facilities and infrastructure are backward, with little state investment.

Both "soft" and "hard" environments are not perfect. Due to financial difficulties, China has little material investment in tourism facilities, and basically implements the policy of "supporting tourism through tourism". Projects that cost a lot of money can't go up, so we can only keep it simple. As a result, the facilities are incomplete, and some tourist attractions located in the central and western regions are not convenient for direct civil aviation, or the passenger capacity is poor due to flight restrictions; Railways are often overloaded; Plus post and telecommunications

Transmission and information communication are also imperfect, which seriously restricts the development of tourism in China. Some people say that China is rich in tourism resources, with beautiful mountains and rivers, and nobody cares about it. But the fact is that it is difficult to attract a large number of tourists without good tourism and related service facilities and perfect soft and hard environment.

(3) The tourist facilities are not matched and the service quality is poor.

The so-called tourism actually includes six elements: housing, eating, traveling, traveling, entertainment and shopping. Since the reform and opening up more than ten years ago, China has only made a small amount of direct investment in the above-mentioned tourism service facilities, but in terms of utilizing foreign capital, some projects are open and some projects are not open, resulting in the service facilities are not matched. Generally speaking, foreign investment is mainly limited to hotels, and other tourism facilities such as transportation and commercial shopping are also involved, but the proportion is small and the investment is limited. For the construction of scenic spots, foreign capital can't get involved except for the resorts designated by the state, so the facilities in the scenic spots are backward, and the sanitary conditions are poor. A few years ago, an old foreign tourist fainted in the toilet because of the stench in the scenic spot.

In addition, poor service quality is common in tourist attractions. Fees often lack uniform standards, and Chinese and foreign tourists are different. The variety of tourism consumer goods is monotonous, lacking high-quality and novel products, and there are often some old faces such as cloisonne vases and mahogany carvings on the shelves, which cannot guide tourism consumption.

(D) The organizational structure of the tourism industry is unreasonable and lacks the market competition mechanism.

China's international tourism industry is highly protected by the state, state-owned enterprises enjoy the privilege of operation, lack of introduction and incentive mechanism, and can not fully mobilize the enthusiasm of all parties. Moreover, there is a phenomenon of separating government from enterprise in the system, and tourism enterprises have not really entered the market and become independent and self-financing, which restricts their own development. At the same time, due to China's financial system, different regions have their own ways in a few tourism investments, and there are market segmentation, redundant construction and local protectionism. In this case, it makes the tourism industry more competitive and weak in the fierce international tourism market competition.