Ask for a high score in English literature on tourism marketing.

1. philip kotler: Marketing Management, Shanghai People's Publishing House, 2003.

2. Quarter: Marketing Guide, Renmin University of China Press, 1989.

3. Michael Porter: Competitive Advantage, Huaxia Publishing House 200 1

4. Huang Gang: "Marketing", Shanghai Finance Press, 2003.

5. Wang Tai: "Marketing in China", Guangzhou Publishing House, 200 1 edition.

6. Lan Ling, editor-in-chief of Marketing, Central Radio and TV University Press

7. Wu He: Marketing, Shanghai University of Finance and Economics Press, 2002.

8. Song: Examples and Analysis of Marketing Cases, Wuhan University Press, 1992.

9. Qu Yunbo: Marketing Strategic Planning, China Commercial Press, 1994.

10. Mr. Chen Jianping et al.: Planning and Design Plan. Renmin University of China Press .2002.

1 1. Li: Planning King capital university of economics and business Publishing House, 1997.

Armstrong Marketing Principles (9th Edition), prentiss Hall Company, 200 1

13. philip kotler Marketing Management (version 10), prentiss Hall Company, 2000.

14. Payne, Christopher, M. and Peck, H.( 1998)

So strong. Oxford, CIM/ Butterworth-Heinermann.

15. Perot, McCarthy. Basic marketing (version 12), Richard D. Owen 1996

16. Global Marketing Management (5th edition), prentiss Hall Company, 1995.

17. Valuable product attributes in emerging markets-A comparison between French and Malaysian consumers

18. administrative opinions-global marketing management-at the dawn of the new Millennium

19. Global standardization is the success of marketing in Central and Eastern Europe.

20. Heterogeneity of regional trade groups and global marketing strategy

2 1. Problem product standardization

22. Lessons from Pan-European Marketing

1. Philip kotler, Marketing Management, Shanghai People's Publishing House, 2003.

2 。 Quarter: Marketing Guide, Renmin University of China Press, 1989.

3 。 Michael. Porter, Competitive Advantage, Huaxia Publishing House, 200 1.

4 。 Huang Gang: Marketing, Shanghai Finance and Economics Publishing House, 2003.

5 。 Dai Huaen: Marketing in China, Guangzhou Publishing House, 200 1 edition.

6 。 Lan Ling, editor-in-chief of Marketing of China Central Radio and TV University Press.

7 。 Wu. Marketing. Shanghai University of Finance and Economics Press, 2002.

8. Song: Marketing Case Analysis, Wuhan University Press, 1992.

9. Qu Yunbo: Marketing Strategic Planning, China Commercial Press, 1994.

10 。 Chen Jianping et al. Planning, Design, Planning and Publishing, Renmin University of China Press, 0.2002.

1 1 。 Li: King of Planning, Capital University of Economics Press, 1997.

12. kotler, Armstrong's Marketing Principles (9th Edition), Prentice Hall, Inc., 200 1.

13 。 Philip kotler Marketing Management (version 10), Prentice Hall Company, 2000.

14 。 Payne, Christopher, M. and Parker (1998), Mketing.

So strong. Oxford, Computer Integrated Manufacturing/Butterworth-Heinermann.

15 。 Perot, McCarthy. Fundamentals of Marketing (version 12), 1996 richard owen.

16 。 Global marketing management (5th edition), prentiss Hall, Inc., 1995.

17 。 Plan the value attributes of emerging markets and compare consumers in France and Malaysia.

18 。 Opinions on implementing global marketing management at the dawn of the new millennium.

19 。 Global standardization is a successful formula for marketing Central and Eastern Europe.

20 。 Heterogeneous regional trade groups and global marketing strategy

2 1 。 Problem product standardization

22 。 Lesson 1 Pan-European Market