Traditional Culture Encyclopedia - Travel guide - How to design a poster?

How to design a poster?

That is, informing people of certain information to elicit corresponding behavioral responses. In order to make people on the move perceive information in a short time, the poster image must have considerable appeal and artistic charm, and must mobilize factors such as image color, composition and form to form a strong visual effect.

Types of posters:

1. Political posters;

2. Commercial posters;

3. Cultural posters;

4. ***Public utility posters;

5. Tourism posters.

Requirements and design principles for posters:

1. Clear theme;

2. Novel idea;

3. Simple composition;

4. The form of composition. For example: the horizontal line composition gives people a sense of openness; the vertical line composition gives people a tall feeling; the right-angled triangle gives people a stable, upright feeling, etc., all of which can be used in the design of posters.

Poster expression techniques:

In terms of expression techniques, three-dimensional methods, decorative techniques, etc. can also be used to design, such as spray printing, rubbing, gradient and other dyeing methods.

The choice of pattern is also very important. It mainly uses imagination and uses techniques such as generalization, exaggeration and deformation to make the pattern have a strong sense of form