Suggestions on integrating Guilin's tourism resources

Suggestions on the Integration of Tourism Resources

After years of hard work, Guilin's tourism has made certain achievements and played a certain demonstration role in the national tourism development. However, under the new situation, Guilin tourism has taught you how to reach a new level and become a new topic for leaders at all levels and Guilin tourism practitioners. Secretary Mo proposed that Guilin's tourism development should "integrate resources to help the dragon, divide labor and cooperate, differentiate management, form the overall growth force and build an international tourism capital", which pointed out the direction for Guilin's tourism development.

Guilin is rich in tourism resources, and the number and intensity of scenic spots are among the best in the country. However, among the more than 100 scenic spots approved by relevant departments for tourists to visit, there are many similar products and many small-scale ones. Except Lijiang River, Xiangshan Scenic Area, Reed Flute Scenic Area and Qixing Scenic Area, the annual reception volume exceeds one million, and other scenic spots are in the tens of thousands to hundreds of thousands. From the perspective of development, only by integrating resources can we form a scale and create influential tourism products; Only in this way can we avoid the loss of the overall interests of Guilin tourism caused by the vicious competition of scattered and repeated tourism products; In order to avoid the damage to Guilin's tourism image caused by the profit-seeking operation of small and medium-sized tourism enterprises; Only in this way can we enhance the brand effect of Guilin tourism, build a new financing platform, attract new capital investment and make Guilin tourism stronger and bigger. We believe that resource integration can start from four aspects.

First, integrate urban core tourism resources.

After the urban transformation is basically completed, the city has formed a situation of "three mountains and two caves", "two rivers and four lakes" and the upper reaches of urban water. Due to the division of resources, "Two Rivers and Four Lakes" has only a single form of night tour, which can accommodate a limited number of tourists and cannot form a large scale; In fact, the upstream of urban water management is the "Three Mountains" scenic spot, and there are inevitably business conflicts and mutual losses between them. Three interrelated products are artificially divided and compete with each other, so it is difficult to form a joint force and scale of operation. Tourists can't experience the overall beauty of Guilin's landscape, and Guilin's tourism image is seriously damaged.

Integrating the core tourism resources in the city is to break the current situation of separation of resources and management, organically combine the three major products of "three mountains and two caves" and "two rivers and four lakes" with the upper reaches of urban water through the form of capital, include the Ronghu Hotel, introduce landscape real estate, set up a unified large-scale management company, and build a new platform for attracting investment. After the integration of resources, the "Four Lakes", the Lijiang River and taohuajiang are truly connected, and you can visit "Three Mountains and Two Caves" by car and "Three Mountains and Two Caves" by boat. Connect the "three mountains and two caves" with other scenic spots, hotels, shopping and leisure places in the city by water shuttle bus, and truly build the brand of "Venice of the East"; Proud to pour wine? Twilight? Are you afraid of falling down if the bag is not good? Shake it? Scratch Xu Wei's sword? Comfort people? ⒁⒂ Rose suburb? Milk, marriage and lotus root? Are all the clouds in the ditch? Noon? Star? Mi Wei? Stand with arms apart? Change the penalty? Will you fall in love with Ryuboshi at noon? Mi Wei? Does returning sodium to separate feces and protruding birds lead to a level of sodium miconide? Mijo? Milk? Is there any bad milk in Wei Lan? Lonely and lonely? Hey, camel? Neon looking for Xianmei to wash milk? SPAN lang=EN-US>。

To integrate urban core tourism resources, it is necessary to solve the problem of separation of ownership and management rights of scenic spots; To adjust income distribution, only by giving up the vested small interests can we complete the big integration and win the big interests.

Second, comprehensively integrate the tourism resources of Lijiang River.

Lijiang River is an important advantageous tourism resource in our city, and its management level reflects the development level of Guilin tourism. However, as far as the current operating conditions are concerned, the real resource value of Lijiang River has not been fully reflected. First, there are too many routes to visit the Lijiang River, and the interests offset each other, even causing some tourists to fail to truly appreciate the beauty of the Lijiang River, which has a negative impact on Guilin tourism; Second, there are more than 20 enterprises engaged in Lijiang River sightseeing business, with uneven quality, but the price is the same, and the service quality is difficult to improve. Thirdly, the current business model of Lijiang River lacks market operators, which can't arouse their enthusiasm. No one is willing to spend manpower and material resources to actively carry out marketing and expand the tourist market, so they can only wait for customers to come to the door, which leads to the number of tourists in Lijiang River wandering all the year round. Fourth, the development of scenic spots along the Yangtze River is scattered, and the protection of core tourism resources is worrying.

The integration of Lijiang tourism resources should include the integration of Lijiang two rock scenic spots, Lijiang cruise ships and cruise ship enterprises, and Lijiang tourism mode. In the first stage, the existing cruise ships of Lijiang River were acquired and integrated in the form of joint-stock system, forming the market-oriented, corporatized and shareholding operation of Lijiang River. Through the market-oriented operation of the operating company, an attractive financing platform has been built and new funds have been introduced. In the second stage, the scenic spots on both sides of the Lijiang River will be integrated with new capital forces to form a larger financing platform, so that the Lijiang River will develop from a single waterway tourism brand into a comprehensive brand with rich connotation and vitality, improve the economic benefits of Lijiang River tourism, and fully reflect its true value.

To integrate Lijiang tourism resources, we should solve the problem of the concept that Lijiang resources can be utilized and developed, strengthen the awareness of market economy, competition and Lijiang management, and establish the concept of big Lijiang, big brand and great development. We should focus on the long-term development of Guilin's tourism industry and break the interest pattern that has been formed by various departments and administrative regions in the basin; It is necessary to formulate local laws and regulations on the development and utilization of tourism resources in the Lijiang River Basin and strictly implement them.

Third, integrate travel agency resources.

Travel agencies are the biggest distributors of tourism resources. At present, there are many travel agencies in Guilin, but few have the scale and strength. Due to historical reasons, most of the international community is heavily in debt.

To integrate the resources of travel agencies, we must thoroughly clean up and solve the problems left over from the history of travel agencies and go into battle lightly. It is necessary to encourage travel agencies to merge and reorganize, especially with large-scale brand travel agencies in other places and even overseas, to establish marketing networks and tourist markets, to promote the development of travel agencies in the direction of scale and specialization, to make travel agencies mainly engaged in land-based business grow into regional travel agencies (wholesalers), and to make Guilin a regional tourism marketing center.

To integrate travel agencies, we must make up our minds to clean up the remaining problems and support the reform of property rights system of travel agencies; In the context of the liberalization of travel agencies, it is necessary to establish effective local management regulations and resolutely investigate and deal with illegal travel agencies.

Fourth, integrate hotel resources.

Tourist hotels in our city are the earliest developed and fully market-oriented industries. Hotel integration is mainly to strengthen industry management, give full play to the role of industry associations, form alliances, and put an end to vicious competition.

In short, in order to effectively integrate tourism resources and tourism products and realize the success of tourism products, we must strengthen the macro-control and supervision of the government, strictly control the tourism development plan, and all tourism products must be developed in strict accordance with the plan, and resolutely put an end to repeated development and low-level construction; For the same type of tourism resources, it is necessary to implement relative monopoly in management and low-price competition in fire fighting and cheap sale of tourism resources; It is necessary to establish and improve the management system closely related to the development of tourism, such as the market access system and pricing hearing system of tourist attractions, further rectify and standardize the economic order of the tourism market, and optimize the development environment of tourism.

In order to form a tourism development bureau with decentralized division of labor and different management, we must vigorously develop new and differentiated tourism products. According to the actual situation of our city, we will vigorously develop products such as exhibition tourism, leisure tourism, sports and fitness tourism, and accelerate the construction of karst landscape gardens. In particular, we should do a good job in the development of sports products and the construction of sports facilities with convenient transportation, great tolerance, local participation and close integration with tourism. By increasing tourism varieties, innovating tourism forms, expanding tourism categories, optimizing the structure of tourism products, and attracting differentiated tourists with differentiated products.

Guilin tourism resources integration proposal comes from Mr. Fan Wen-,for learning only, please indicate the source.