Short answer questions on tourism and introduction

Cultural attributes: Tourism activities are essentially cultural activities. Both tourism consumption activities and tourism business activities have strong cultural characteristics. Only by digging out the cultural connotation can it have the charm to attract tourists.

1. The cultural nature of tourism subjects. Tourism is a consumption activity across time and space. Its widespread emergence is the result of economic development, but whether a person can become a tourist requires more internal motivations, as Mozi, a thinker from the pre-Qin Dynasty, said, "Eating must always be full, and then seeking beauty; clothing must always be warm, and then seeking beauty; living must always be safe, and then seeking happiness." After human beings meet their basic survival needs, they will inevitably pursue higher material and spiritual enjoyment as their income increases. However, tourism activities are more driven by culture. From the perspective of historical development, economic development certainly provides a material foundation for social progress, but the most fundamental aspect of social development is the revolution of social culture and concepts. The prosperity of tourism activities around the world after World War II is, from an objective perspective, the result of global economic recovery and prosperity. From a deeper perspective, it is the result of changes in cultural concepts. 2. Cultural content of tourism objects Tourism resources can be broadly divided into two categories: natural resources and human resources based on their basic causes and attributes. Humanistic tourism resources, whether they are physical cultural relics or intangible national customs or social customs, all belong to the category of culture. The natural landscape composed of various natural environments, natural elements, natural materials and natural phenomena can only be transformed from potential tourism resources into actual tourism resources through artificial development and utilization. Even natural beauty must be reflected and spread through appreciation, and appreciation is a cultural activity. Therefore, natural tourism resources are also cultural. 3. Cultural characteristics of tourism media Tourists pursue spiritual enjoyment as their purpose and can be said to be cultural consumers. Therefore, the core products of the tourism industry can only be cultural products or products with high cultural content. Only by providing consumers with high-quality cultural products can tourism operators achieve profitability from exchange. Under the conditions of market economy, developers of tourism resources must not only understand the characteristics and functions of the tourism resources themselves, but also understand the cultural characteristics pursued by tourists and develop cultural tourism products that meet all types of tourism. The cultural characteristics of the tourism industry also permeate the operation process of various tourism departments. For example, modern tourist hotels are not simply places that provide meals, but comprehensive places that integrate accommodation, social interaction, entertainment, aesthetics and other functions. Therefore, for an excellent hotel, it is necessary to continuously improve the cultural taste of catering, guest rooms, entertainment and other aspects, to cultivate and improve the cultural quality of service personnel, and to provide emotional and personalized cultural services.