Traditional Culture Encyclopedia - Travel guide - Which market segmentation method does Kang Hui Travel Agency follow?
Which market segmentation method does Kang Hui Travel Agency follow?
Kang Hui Travel Agency operates according to the segmentation method of market customer demand.
Market segmentation of travel agencies means that travel agencies classify tourists or potential tourists in the market according to their demand characteristics, purchasing behavior and consumption habits, and subdivide the overall tourism market into two or more consumer groups with similar needs and desires. Consumers belonging to the same group are called market segments.
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