Traditional Culture Encyclopedia - Travel guide - Analyze the influencing factors of tourism consumption decision.

Analyze the influencing factors of tourism consumption decision.

A: The influencing factors of tourism consumption decision include the following aspects.

(1) Cultural factors.

Because tourism consumption itself is a comprehensive consumption activity that integrates material and cultural factors, in which spiritual and cultural factors account for a large proportion, cultural factors have far greater influence on tourists' consumption decisions than on the consumption of material products.

(2) Social factors.

Tourists' consumption decisions are often influenced by social factors such as related groups, families, social identity and status, so we must understand the influence of these social factors.

(3) Personal factors.

(1) Economic situation. The economic status of tourists generally includes economic income, disposable income, savings, personal assets and borrowing ability.

2 lifestyle. Lifestyle is the external manifestation of tourists' psychological characteristics, and it is a manifestation of the integration of tourists' internal motivation and personality characteristics with the external society. Even tourists of roughly the same age often have different lifestyles.

③ Consumption motivation.

④ Personality and personality.