What online games can you play well without spending money?

It is getting harder and harder to get traffic now. Not only is Taobao competition increasing, but also the traffic we get is wasted, so we should work hard to get accurate traffic! /p>

Wireless technology is developing rapidly. Alibaba pays more and more attention to user experience. Personalized search is slowly gaining popularity and becoming a mainstream search technology. For a small seller who has difficulty obtaining traffic: accurate and personalized Store labeling has become a core goal of daily operations.

So today we will focus on analyzing these points with you:

1. How to quickly label new products and new stores accurately;

2. Labels are messy What to do;

3. How to maintain labels for old stores and old products;

4. How to adjust store labels.

The popularity of smart phones has caused people’s online time to become more and more fragmented. For today’s consumers, it is difficult to focus on the long details page on the PC (this is why we It has been emphasized that the details page on the mobile phone should not exceed 10 screens, and your conversion selling points must be displayed on the first three screens).

At the same time, they are becoming less and less patient to pick, choose, and compare! They hope that when they have clear shopping intentions, they can buy what they want quickly, accurately, and efficiently. of goods.

What does clear shopping demand refer to? Let’s use an analogy: if a person searches for “high heels”, he definitely wants to buy shoes (or even just wants to go shopping, including entering from the theme market, etc. , this is the meaning), the specific brand, price, style, high heels and thin heels, etc., are actually not clear; and what is the clear shopping demand? She searched for "high heels with pointed toes and low tops" Follow carefully” and also stuck in the price range. This is a clear shopping need. On Mobile Taobao, you can filter through the "Filter" mark in the upper right corner to pinpoint your needs!

For this kind of buyers who have clear shopping needs, compared with others, their needs are: It is more urgent and easy to convert. This is why we often say that the conversion rate of long-tail words is generally higher than that of short words, because their needs are precise!

So it is personalized. The purpose is: to allow consumers to buy the products they are most satisfied with more efficiently. Then, the core of personalization is: the real needs of consumers are consistent with the attributes of the store's products, which means that the consumer's group portrait matches the store label (product label). In order to make this match as complete as possible, the search engine will tag consumers and stores at the same time, and then use matching tags to complete the work.

If we want to make personalized tags, we must try our best to influence our own store tags and product tags, so that search engines are easier and more willing to recommend us (because we can do it with specific groups of people) Very "matching"). Here are three tips: How to strengthen our labels?

Tip 1: Strengthen labels through basic store optimization

This technique is suitable for new products or new stores, as well as old stores Newly opened. The labels of our stores and products actually come from consumers, for example: people who browse, buy, collect, and add purchases. Their crowd portraits will have an impact on the labels. But for new products and new stores, these are not available, so how to reflect personalized labels?

The most important thing to reflect personalized labels is the key basic settings of the store: keywords, categories , attributes, details pages, etc., so everyone must do basic optimization. For new products and new stores, if we do basic optimization, we will take a big step towards success.

(1) The words in the title match the attribute words

When new products start, most of the displays come from natural searches, and consumers are searching for the products they want to buy. When , they will enter the corresponding keywords. Only when there are corresponding keywords in the title, there may be a chance to be displayed. In order to make the baby more "accurate", we can use attribute words to strengthen store labels and product labels. Maybe you don’t understand this sentence, so I’ll explain it to you here:

When uploading a baby, you will first fill in the category and attributes of the baby. Most of the attributes have been given by Taobao, so we have to choose , such as the attribute of toe style, there are: pointed toe, round toe, fish mouth, square toe, etc. After selecting and publishing the product, it will be reflected in the product details at the front desk, as shown below:

Here, the word "pointed head" can be called an attribute word. If your title contains "pointed head" If you use the keyword "head", then the attribute label of your new product "pointed head" will be strengthened.

So for new products and new stores, here are two suggestions: attributes must be filled in carefully and accurately, and the keywords you choose in the title should contain attribute words as much as possible.

(2) The conversion keywords in the title match the copy of the first image

Regarding the conversion keywords, for example, if the user searches for: Women’s T-shirt pure cotton, then we We know that the subject of this keyword is "T-shirt for women", which means that she wants a women's T-shirt, and "pure cotton" is a modifier.

But did you know that in this word, the more critical word is actually the modifier "pure cotton"? Why? It's actually very simple. If you are a boy, when you are looking for a partner, "woman" is the subject, but What really affects conversions is the modifier "beautiful."

Then we call "pure cotton" the conversion keyword. When new products are launched, when writing the title, be sure to clearly define the conversion keywords in your store, that is to say, the keywords you plan to focus on optimizing. For example, through word selection, you find that the word "women's pure cotton T-shirt" is very good, with a high search index, few competitors, and a high conversion rate. You are also prepared to focus on competing for the word, so in order to attract more consumers who like "pure cotton", the improvement of these two indicators, including click rate and conversion rate, must revolve around this word.

At this time, how to design your first image? If the first image is accompanied by copywriting: pure cotton (of course, use your imagination to make this copywriting more awesome, like "My shoes can breathe" "Just to highlight the breathability is the same). Then it will be helpful to increase the click rate and the conversion rate. For example:

When a consumer searches for the keyword "men's breathable T-shirt", it is obvious that the consumer is a person who likes to sweat and exercise. The T-shirt will stick to the body due to sweat. uncomfortable. Well, from these three main images, you can clearly see that the main image in Chapter 3 is better at attracting clicks and conversions! Because the word breathable is a "conversion keyword".

(3) The conversion keywords in the title match the copy of the details page

The principle is the same as before, in order to improve the conversion rate. Let’s take the above keyword “men’s breathable T-shirt” as an example. When you open the details page, what you see is this:

It constantly reinforces to you: I am doing very well in the field of T-shirt ventilation. This is very helpful in improving conversions. Therefore, the product I just showed you is a two-diamond store, but it ranks fourth in the first row of the homepage with only 120 payers. (There are many later ones with sales of several thousand, ones with earlier removal times, and better reputations). Of course, we cannot say that the first image and the details page play a decisive role just because of this, but at least they are very crucial. Therefore, the first thing that new products and new stores must do is: you must find the keywords that you focus on optimizing, and clearly define what the conversion keywords are.

Tip 2: Strengthen tags through people entering the store

Many sellers now complain that the more they browse, the less traffic there is, and the ranking does not improve but falls behind. The big reason is that your SD disrupted the store's labels. Originally, your labels were quite clear, for example: high-income people, senior white-collar workers, and women between 30 and 45.

But, when you are in SD, you can only find (this has to be those safe small accounts, those who want to make some pocket money, if they place orders on the platform, or host If you do it for others, they will die more miserably) those with low incomes, those with nothing to do at home, young people (mainly college students). At this time, if you control it very well and are not caught, the biggest effect of these orders on your store is: disrupting your original accurate crowd tags. As a result, search engines begin to recommend to you some people with low incomes, young people, and those who have nothing to do at home. However, because these people are not accurate, the conversion rate is low, and it is a vicious circle!

< p>So what should we do if the store labels are messed up? The answer is: strengthened by the crowd entering the store! Pay attention to the following points:

(1) Immediately stop unplanned and purposeless order filling behavior. When choosing SD, be sure to select accurate people for in-depth browsing and purchasing;

(2) Direct the store's original popular products to a through-train, and it is a precise through-train plan. Only accurate long-tail words are selected. Those big words with low conversion are not selected. First, the labels are pulled back through a large number of accurate long-tail words;

(3) The conditional opening of a diamond exhibition must also be precise, including the design of the event, the selection of products, and the selection of the entrance.

(4) When filling orders, try to fill them with long-tail words instead of short words, even if short words can find you.

Tip 3: Strengthen the label through competitors

There is also a very useful technique, especially for products with relatively high unit price, you can strengthen your label through competitors. . How to do it specifically? For example: If you want to become a famous mathematician immediately, you only need to prove: one plus one is not equal to 2, then you will succeed.

This theory is also applicable on Taobao. If you defeat your strongest opponent, the search engine will favor you! And what does defeat mean? This is reflected when consumers purchase. , the consumer chooses your product through comparison and analysis instead of the competitor's product, then you have succeeded!

So when we make an order, we will shop around, and now we do Let’s do some deeper optimization. We consult, purchase, and collect competitors' products. You can also place an order without paying.

If you are being shady, you can also apply for a refund or give a negative review after receiving the goods, haha! Make up your own mind! The method is a bit damaging, so use it with caution!

Store labels and product labels Creating a good user experience for Taobao/Tmall is very helpful. Sellers should not always stay in the past. Only by quickly keeping up with Taobao's policies can we turn the tide!

This article "Play well with Taobao's personalized tags" "Traffic triples without spending money" was compiled by the editor of Seller Information. Please indicate the source when reprinting (this article is reprinted in: Seller Information/news/article/)