Cultural project planning plan

Cultural project planning plan

Cultural project planning plan. In the workplace, if we want to build a cultural project, we must first come up with a feasible cultural project planning plan so that we can convince others. Then let me take you through the relevant content of the cultural project planning plan in detail.

Cultural project planning plan 1

As an emerging industry, the rise and development of the cultural industry is becoming the most eye-catching cultural economic phenomenon under market economy conditions. With the arrival of a series of strategic development opportunities such as my country's accession to the WTO and the country's implementation of the Western Development Program and Yunnan's construction of a national cultural province, the development of the cultural industry has ushered in a great opportunity to accelerate expansion and develop healthily. In accordance with the requirements of "deepening the reform of the cultural system, accelerating the development of the cultural industry, and building a national cultural state" proposed by the state party committee and the state government, and combined with the actual situation of Jianshui, an implementation plan for deepening the reform of the cultural system and developing the cultural industry in Jianshui is now formulated.

1. Analysis of the conditions for the development of cultural industries in Jianshui

Jianshui is one of the third batch of national historical and cultural cities announced by the State Council, with a long history and a rich collection of humanities. Its numerous historical sites, rich tourism resources, colorful ethnic customs, and distinctive cultural products have a certain influence both inside and outside the province. With the upcoming completion of the two high-grade highways "Jishi" and "Tongjian" and the implementation of the construction of Jianshui as a "cultural tourism county", various infrastructure constructions in Jianshui are gradually being improved, and the tourism industry in Jianshui continues to heat up. , is expected to become another tourist hotspot in Yunnan after well-known tourist hotspots such as Lijiang, Dali, and Shangri-La. The province and state have proposed the construction of "Jianshui's historical and cultural city", which has brought good opportunities to the development of Jianshui. Judging from Jianshui's own situation, there are both opportunities and challenges in developing cultural industries.

(1) Main advantages and opportunities

1. Jianshui has a profound historical and cultural heritage and a large number of monuments of great historical and artistic value, and has a good position in developing cultural tourism. the basis of.

2. There are many ethnic groups in Jianshui. The folk customs are simple and natural, the ethnic customs are colorful, the folk traditional culture is unique, the folk artists are quite powerful, and the ethnic resources are very rich.

3. Jianshui is located at the hub of southern Yunnan’s transportation network. After the two high-grade highways are connected, the convenient transportation will bring convenience to outsiders.

4. The positioning of Jianshui to develop cultural tourism is consistent with the overall goal of the province and state to build a major ethnic cultural province and a major ethnic cultural state. The development of cultural tourism is guaranteed by policies and measures.

5. As an emerging industry, the importance of cultural industry has become increasingly prominent and is being accepted and recognized by more people.

(2) Disadvantages and threats

1. Due to insufficient external publicity, the popularity of Jianshui as a national historical and cultural city and a national key scenic spot lags far behind other similar cities. .

2. Numerous ethnic and folk cultural resources, natural resources, and humanistic resources have not been better developed and utilized, and the outside world’s awareness of Jianshui is still relatively low.

3. The tourism hardware facilities are still weak, the software construction is not perfect enough, and the construction of some cultural infrastructure has just started.

4. There is insufficient stamina to compete with other regions in the province in the tourism and cultural markets.

2. Guiding ideology, principles and goals for the development of cultural industry

1. Guiding ideology:

Based on Deng Xiaoping Theory and the important thought of "Three Represents" Guide, conscientiously implement the spirit of the 16th National Congress of the Communist Party of China and the instructions of the Provincial Party Committee and the Provincial Government on developing cultural industries and building a national cultural province, as well as Honghe Prefecture’s decision to “deepen the reform of the cultural system, develop cultural industries, and build a national cultural province”, focusing on The goal of "building a strong county with new industries, a major cultural tourism county, and a strong county with characteristic agriculture" is based on the actual situation of Jianshui, emancipating the mind, seizing opportunities, highlighting characteristics, taking advantage of Jianshui's long history and rich cultural resources, and actively Promote cultural innovation, comprehensively develop Jianshui's rich and colorful national cultural resources, realize cultural transformation, and accelerate the development of the cultural industry in stages and levels. Highlight the characteristics, rationalize the mechanism, adjust the structure, rationalize the layout, take cultural tourism as the leader, drive the development of other industries, and make the cultural industry become a new economic growth point in Jianshui.

2. The principles that Jianshui should follow to develop cultural industries

The principle of unifying social benefits and economic benefits. The cultural industry is a special spiritual and cultural product. With the development of the market economy, the economic benefits of the cultural market are becoming increasingly apparent. The cultural industry's role in stimulating the market economy is becoming more and more obvious. Culture enters the market and is becoming a new economic growth point. . Therefore, the development of the cultural industry must not only follow the party's cultural policy and adhere to the principle of putting social benefits first, but also follow the objective laws of the market economy and the development of culture and art, seek the best combination with economic benefits, and achieve both. the mutual unity of those.

The principle of giving full play to advantages and highlighting characteristics. Grasping the characteristics will seize the right to survival and initiative. In the context of increasingly fierce market competition, if cultural products have no characteristics, the cultural industry cannot develop.

Therefore, we should proceed from our own reality, select cultural industry projects with the most unique characteristics and market prospects for development, and develop advantageous industries.

The principle of key breakthroughs and overall advancement. Different ethnic groups and regions have their own unique cultures. In the early stages of developing the cultural industry, they should focus on their own characteristic culture and achieve breakthroughs in key areas first, so as to have a radiating and leading effect and further promote the benign development of other industries. growth, and ultimately achieve the comprehensive development of the cultural industry.

Follow the laws of the market and abide by the principles of literary and artistic laws. The development of any industry should follow the laws of market economy, and the development of the cultural industry is no exception. The ultimate goal of developing cultural industries is to bring most cultural forms, especially commercial cultural products, into the market. Therefore, we must follow the laws of market economy, operate according to market regulations, give full play to the regulatory role of the market in the cultural industry, and make cultural products adapt to the needs of society.

The principle of combining development and protection. In the development of the cultural industry, we must adhere to the strict protection, rational development and sustainable utilization of cultural resources. We must not only transform the advantages of rich historical and cultural resources into economic advantages, but also pay attention to protecting the cultural ecological environment and historical and cultural resources so that they will not be lost. damaged.

People-oriented principle. The development of the cultural industry must be people-oriented. On the one hand, it is necessary to continuously improve the quality of cultural life of the people, promote people's freedom and all-round development, and improve people's comprehensive quality. This is the fundamental purpose of developing the cultural industry; on the other hand, the cultural industry must be To fully develop, we must give full play to the advantages of human resources, make full and reasonable use of the intangible assets of talents, mobilize the enthusiasm of talents, and use their strengths to accelerate the pace of cultural industry construction.

3. The overall goal of developing cultural industries

Through five years of efforts, a city with diversified investment, distinctive features, reasonable structural layout, complete facilities, social and economic benefits has been initially formed. The significant open cultural form system will give full play to the positive role of culture in the construction of three civilizations and increase the comprehensive economic strength of the county.

3. The main contents of developing cultural industry

Jianshui is rich in ethnic cultural resources, has certain characteristics and weight in Honghe Prefecture, and has certain advantages in terms of geographical location and transportation. There is a good foundation for the development of cultural industries. In accordance with the requirements of the state party committee and the state government to build a "Jianshui historical and cultural city" and based on the regional characteristics of Jianshui, Jianshui should focus on developing the following cultural industries:

(1) Cultural tourism< /p>

The development of Jianshui’s tourism industry has been positioned as the “leading tourist city in Honghe Prefecture”, “key tourist city in Yunnan Province” and “international tourist city”. The development of tourism in Jianshui is gradually becoming the third industry in Jianshui pillar industry in China. The development of Jianshui's tourism industry should follow the idea of ??"relying on tourism resources, expanding cultural connotation, and building a city brand", with Jianshui's unique cultural relics, humanistic customs, ethnic customs and regional culture as the core to drive catering, accommodation, business , the development of entertainment and other related industries, strengthen the integration of culture and tourism, promote tourism through culture, and develop culture through tourism.

1. Seize the opportunity of the construction of Yunnan’s ethnic cultural province and the Honghe ethnic cultural state, and make a good regional layout plan for cultural tourism attractions. Use the humanities as the main thread to integrate existing resources. On the premise of effectively protecting national cultural resources, we will increase the utilization of existing resources, continuously launch tourism products with Jianshui characteristics, and open up tourism routes with various contents and forms. Such as religious and cultural tourism focusing on Jianshui Confucian Temple, Yunlong Mountain, Zhilin Temple, Randeng Temple and other temples, ancient residential tourism focusing on Zhujia Garden, Zhangjia Garden, etc., and folk festivals focusing on Hani and Yi ethnic groups. Ethnic customs tourism, cave adventure tourism focusing on Jianshui Yanzi Cave, and characteristic resource tourism integrating Jianshui ancient bridges, ancient pagodas, ancient wells, and ancient streets, etc., to meet the needs of different tourists.

2. In conjunction with the tourism Golden Week, festivals, and weekends, we will actively create an eco-tourism and short-term mileage tourism market focusing on entertainment and leisure, focusing on scenic spots such as Qujiang Hot Spring, Huanglong Temple, and Sheep Chong.

3. Strengthen investment and support for the tourism industry, provide relevant preferential policies for investment promotion, increase investment promotion efforts, improve the construction of supporting tourism facilities, especially the construction of hotels, and strive to complete the construction within the next two years. A batch of new star hotels.

4. Increase the promotion of cultural tourism, use television, the Internet, newspapers and other media to actively plan various forms of publicity activities, launch a dialect series "Gentlemen·Jianshui Stories", and start a The Jianshui tourism image city brand of "Yangui Ancient Town, Gentle People" promotes the rapid development of tourism.

(2) National handicraft industry

Jianshui national handicrafts are represented by Jianshui purple pottery and national silver jewelry. Jianshui pottery has a long history and a long history. It is one of the "Four Famous Potteries" in China and enjoys a certain reputation at home and abroad. Jianshui ethnic silver jewelry has national characteristics. Both kinds of art have the basis of industrial management.

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1. Improve the artistic taste of the two cultural products, highlight the brand and characteristics, and adopt a marketing approach of high craftsmanship, high quality, and high price;

2. Reform the craftsmanship The existing structures of art pottery factories and ethnic jewelry factories adopt diversified investment methods to establish enterprises, implement scale operations and chain operations, and realize the integration of production and marketing;

(3) Cultural catering industry

Jianshui is rich in famous local foods: Cross-Bridge Rice Noodles are famous at home and abroad; roasted tofu and grass sprouts are unique to Jianshui; Jianshui Steam Pot Chicken is a famous Yunnan delicacy. There are also many unique snacks. There is a good foundation for the development of the catering industry.

1. Establish a famous city food city and make it a centralized display point for Jianshui’s famous and special foods.

2. Cross-bridge rice noodles originated in Jianshui, with a long history and unique flavor. Focus on cultivating a powerful catering company, conduct research and development of Guoqiao rice noodles with higher quality and cultural taste, build Guoqiao rice noodles into "Oriental McDonald's", expand into a chain enterprise, and enter foreign markets.

(4) Entertainment Industry

The guiding ideology of developing the cultural and entertainment industry is to satisfy the masses’ leisure needs with lively and excellent literary and artistic products that can be accepted and loved by the masses. Entertainment needs. The idea is: government guidance, market operation, highlighting key points, and motivating the community. The government strengthens the management and guidance of the entertainment industry by formulating corresponding plans to provide a stage for the development of the cultural and entertainment industry.

1. Revitalize the existing assets of the film company, widely absorb social and external funds, establish a cultural and entertainment company with a certain scale and strength, build large-scale comprehensive entertainment venues, and make it a cultural and entertainment industry in Jianshui Be the leader and drive the development of the entire industry.

2. With Qujiang Hot Spring Resort, Huanglong Temple Water Playground and other rural resorts as the center and focus, build a large-scale amusement center based on the existing scale to improve cultural entertainment and leisure vacations. cultural content and cultural taste, actively develop the cultural entertainment industry, and drive the development of other cultural and entertainment venues.

3. Explore and develop new technologies in the entertainment industry, develop new entertainment methods and projects, improve the cultural and technological content of cultural entertainment, promote the combination of culture and entertainment, and explore the traditional excellent cultural and entertainment methods of the Jianshui nation. On the basis of this, healthy and progressive new entertainment projects will be continuously introduced.

(5) Performing Arts Industry

In accordance with the requirements of the Provincial Party Committee, Provincial Government and State Party Committee and State Government on further deepening the reform of the cultural system, further promote the reform and development of cultural institutions, Establish a relatively complete cultural undertaking management system.

1. Take the Honghe Yi Lantern Troupe as a pilot project and adopt a combination of government support and market operation to gradually achieve independent operation and self-development through high-quality performances, enhance vitality, and gradually integrate with the government after 5 years. Decoupling. Take a new path of socialization, marketization, and industrialization of cultural performance units. Realize the transition from a public welfare institution to a business-oriented one. Encourage foreign enterprise groups to participate in the investment and management of the art performance industry.

2. Establish a cultural communication center, invest in the construction of various art training bases and activity venues, and develop the performing arts market; with the goal of providing high-quality art products and services to the masses, develop the cultural service market.

3. Make use of Jianshui’s rich historical sites and natural landscapes, and use the Zhu Family Garden as the main venue to shoot a high-quality TV series and create a film and television shooting and creation base in Jianshui South Yunnan.

4. Form a Jianshui Manggu Art Performance Troupe and try commercial performances under government control.

(6) Sports Industry

1. Guide and encourage social forces to invest in the establishment of sports economic entities and engage in various business activities in sports, fitness and entertainment.

2. The government invests in building sports centers to provide local facilities and technical guidance for various sports competitions and mass sports activities such as fitness, bodybuilding, rehabilitation, and entertainment.

3. Encourage all sectors of society and individuals to host sports competition performances of various specifications and levels; actively develop Jianshui minority sports resources.

(7) Education industry

Education is the most important basic industry. It is necessary to establish the awareness of industrialization of education and truly regard the development of education and human resources as the most important basic industry. We must deepen the reform of the education management system and adapt it to the needs of the development of education industrialization.

1. Deepen the reform of the school’s internal management system with the personnel system and distribution system as the core, comprehensively implement the employment system, competitive recruitment and merit-based employment, and continuously improve the level and efficiency of running schools.

2. Encourage social forces to run schools, support the development of private schools, explore various forms of school running methods, and actively attract funds and equipment from inside and outside the province to run schools in Jianshui.

3. Take Jianshui No. 1 Middle School as a demonstration site and actively develop school-run industries and educational service industries. Through joint operations and other methods, the school logistics department is separated from the school and becomes an independent economic entity, forming a market-oriented logistics service system.

(8) Construction of public welfare cultural infrastructure

1. Complete the construction of county museums and cultural centers within two years, making them a symbol of Jianshui's larger scale and more complete functions Cultural infrastructure, focusing on displaying the history and culture of Jianshui, carrying forward excellent traditions, and enriching the cultural life of the masses.

2. The county library will be constructed within five years. Upon completion, a cultural industry operation form compatible with public welfare operations will be formed.

3. Complete the construction, reconstruction and expansion of each township cultural station within four years in accordance with the state's funding policy, and achieve all township cultural stations in the county to meet the standards.

IV. Main measures

1. Conscientiously implement the decisions of the state committee and the state government on "accelerating the reform of the cultural system, prospering cultural undertakings, and developing cultural industries", and integrate the cultural industry into Development should be incorporated into the agenda of party committees and governments at all levels, into local economic and social development plans, and into urban and rural overall plans; cultural departments must give full play to their functions and actively do a good job in specific organizational work for the development of cultural industries.

2. Strengthen policy support, open more channels, and raise funds through multiple channels. In addition to actively seeking support from the country, provinces, and states, we should also seek support from various aspects of society and encourage social capital investment. According to "Who The principle of "investment, who benefits" guides the investment in cultural industry facilities and the operation of cultural industry projects through cooperative operations, land replacement and other methods.

3. Increase financial investment and support for the development of cultural industries, and focus on supporting cultural industry projects with greater market potential and development value. County finance can allocate part of the funds as cultural development funds to support the development of cultural industries.

4. Encourage enterprises to sponsor cultural performances, sports competitions and other activities to fully mobilize and give full play to the enthusiasm of society in running culture; encourage social forces to establish various cultural management enterprises permitted by national policies, in planning and construction, land acquisition , provide preferential policies in terms of talent introduction and other aspects.

5. Innovate the employment mechanism and build a team in the cultural industry. Cultural institutions must establish a competition mechanism, implement a new employment mechanism with two-way selection and entry and exit, reform the distribution system, fix posts and pay, and establish a distribution incentive mechanism that emphasizes performance and contribution. The Honghe Yi Lantern Troupe should accelerate the pace of cultivating top literary and artistic talents, continuously improve the overall quality of the cultural team, and lay a good foundation for the formation of a commercial performance team and the development of the performing arts industry.

6. Establish a cultural industry development office to implement establishment, personnel and funding, clarify work responsibilities, and be specifically responsible for the implementation of various cultural industry projects under the unified leadership of the county party committee and county government; departments at all levels must Fully understand the importance and urgency of cultural system reform and cultural industry development, do a good job in coordination, and play their functional role. Cultural project planning plan 2

1. Corridor cultural construction of each teaching building:

The EI where the corridor culture is located is the basic project of the SIS system and is also the most important hidden resource. The construction of corridor culture is the focus of campus culture construction. It is not only the rendering of the content of campus corridor culture construction at the general level, but also must be closely integrated with campus spiritual culture, material culture, spiritual civilization construction, school institutional culture construction, and the regional characteristics and historical culture of the school. , highlighting the school’s unique educational philosophy.

Corridor culture allows the walls to "speak". It uses the elements of the school walls to educate and infect students. It is a "picture of the subject" and a "silent poem" that reads the same. This kind of spiritual baptism is also an enjoyment of visual beauty, which plays a positive role in cultivating students' ideological realm and aesthetic ability. At the same time, it enriches campus culture, enriches the form and content of school moral education, and provides a good educational environment for the healthy growth of students.

The importance of the construction of corridor culture:

a. Pay close attention to the characteristics, school characteristics and local characteristics of Pingyao, and optimize the campus moral education environment as the starting point to strengthen the construction of school corridor culture and strive to Every wall speaks, inspiring students' imagination and broadening their horizons, allowing every inch of space to permeate with beauty and energy, achieving the power of "moistening things silently", allowing students to be taught easily and subtly.

b. Strive to radiate and rely on the school organizational system to improve the construction of moral education in campus corridors.

c. Promote development with the purpose of creating a harmonious campus.

d. Highlight the key points, let each class show its own unique style, strive to break the class style, and the corridor culture becomes a silent communication between classes.

2. Cultural construction of each building, office, classroom (including functional classroom), etc.:

Cultural construction of each building: grand system, modern shape, the construction of the campus "building" Pushed to the extreme. Highlighting the school's cultural characteristics and unique school philosophy, each gathering a large amount of information inside the building in concise paintings and words. It is a unique window for the school to show its strength and charm by facilitating its integration with the world and attracting talented people. Therefore, the school uses its unique "building" to attract the attention of people from all over the world as a platform to further achieve the grand goal of creating a high-level middle school. Office culture construction: clarify the goals of teacher education, create a clean and beautiful office environment, enrich the connotation of office culture, create a united, collaborative, harmonious and upward interpersonal working atmosphere, create office cultural business cards, promote team excellence, and strive to create a civilized and harmonious campus, thereby Promote the establishment of civilized units and deepen the construction of teachers' ethics and ethics.

Classroom culture construction: The environment can shape people, and it can also change people. The story of "Meng Mu's Three Moves" has proven this to us very early on. Education is about the environment, and a good environment does have an edifying effect on students' growth that cannot be underestimated. Students' learning environment in school includes two parts: campus environment and classroom environment. The classroom is the main place for students to learn. Celebrity portraits, artistic paintings, famous aphorisms, etc. will have great appeal to students, and can easily inspire students to admire them, and to strictly demand themselves according to their role models and push themselves to make positive progress. Hanging some art paintings can not only cultivate students' artistic influence subtly, but also improve the taste and style of the classroom, so that students can live in an elegant and decent environment.

3. Construction of modern scholarly campus environment and culture:

Campus environment construction strives to echo the school building design style, school teaching philosophy, and local humanistic culture, and improve the construction of the school environment. , highlighting the modern scholarly campus style, requiring exquisite design to embellish the whole, highlighting the school's priority on humanistic education, and requiring the construction of facilities that are truly useful to students. Based on other facilities, we looked for ways to express the message of bookishness and decided to add campus benches after careful consideration. Purpose: Appropriately display the elegant campus cultural atmosphere, and at the same time play an important role in highlighting the overall style. Large-scale wall paintings are used on the blank walls of the playground to highlight youthful vitality in the form of movement. First of all, the artistic effect gives people a refreshing feeling, and then they get to the point, triggering students' unconscious self-reflection after a smile. Add artificial stone flowers and wood signs to create a generous and harmonious look. The school cultural showcase is designed closely with culture. The display window content is designed in categories, with concentrated content and distinctive features. Every little bit of the environment makes up the big environment of the school, thus playing the role of "moistening things silently" in education and building a harmonious campus.