A brief introduction to the decision-making process of tourists' consumption

The process of tourists' consumption decision-making: arousing demand, collecting information, evaluating plans, deciding to buy, and post-purchase behavior.

1, due to the need

The first step for consumers to enter the market is to confirm the "problem" they need to solve, that is, there is a certain demand.

Step 2 collect information

Consumers' information sources include consumers' personal experiences, relevant public influence, mass media and so on. Enterprises should pay attention to using the above factors to provide information for consumers, and at the same time consider the factors that affect consumers' access to information.

3. Evaluation scheme

In the more complicated purchase action, consumers evaluate and compare the information they have obtained, so as to make the next decision. Enterprises should constantly develop products that meet the different needs of consumers, try their best to impress consumers with the trademarks and characteristics of the goods they operate, and make it convenient for consumers to choose and compare.

Step 4 decide to buy

Consumers will choose products that are in a favorable position.

5. post-purchase behavior

After a consumer buys a commodity, the decision-making process of the purchase continues, and he wants to evaluate the purchased commodity. Enterprises still need to pay full attention to this step, because it is related to the future market of products and the reputation of enterprises. There are two theories to judge consumer post-purchase behavior, one is called "expected satisfaction theory"; The other is called "cognitive gap theory".