The question is a bit difficult: Who can give a courseware about "Introduction to Tourism" or "Management of Scenic Spots"?

Teaching syllabus of scenic spot management

Class hours: 54 hours

Applicable Major: Tourism Management

First, the nature and tasks of the course.

Nature of the course: This course introduces the knowledge about the management of tourist attractions in detail, and is an important basic course for studying tourism management.

Course Task: This course discusses the contents and methods of scenic spot management in detail, including tourism resource management, human resource management, facilities and equipment management, department management and financial management. Through the study of this course, students can master the basic rules and management methods of the operation of tourist attractions, and initially have the theoretical literacy and operational skills needed for tourism management.

Leading courses: introduction to tourism, tourism geography, tourism marketing, scenic spot planning practice.

Subsequent courses: graduation practice and graduation thesis.

Second, the basic requirements of teaching

Scientific management is the premise to ensure the long-term healthy development of tourist attractions. Through the study of all the teaching contents stipulated in this syllabus, students are required to understand the related concepts and theoretical systems of scenic spot management, and to be familiar with and master the laws and methods of scenic spot management, so as to lay the necessary foundation for engaging in practical activities of tourism management in the future.

Third, the teaching conditions

1. Multimedia equipment is used in classroom teaching, and all relevant contents are made into courseware.

2. Use relevant audio-visual materials as supplementary teaching materials.

3. Collect information from travel newspapers, magazines, postcards and websites, and try to make the information new, clean and accurate.

4. On the premise that funds and time permit, take students to the field to carry out research on the management mode of tourist attractions.

Fourth, the teaching content and class arrangement.

The main content of serial number unit requires teaching hours.

1

Theoretical teaching of tourist attractions introduction 1. Concepts and types of tourist attractions

2. History of tourist attractions 1. Master the concepts and types of tourist attractions.

2. Understand the development history of tourist attractions.

1

Watch the VCD of scenic spots introduction in the practice project and get familiar with all kinds of scenic spots 1

2

Theoretical teaching of introduction to management of tourist attractions 1. The concept of scenic spot management

2. The management contents of the managers of tourist attractions

3. Specific management measures for the management personnel of tourist attractions 1. Understand the concept of scenic spot management.

2. Understand the job content of the managers of tourist attractions.

3. Master the specific management methods of the managers of tourist attractions.

four

Practical project 1. Classroom discussion and case analysis

2. Design a scenic spot plan 1. Understand the management methods of scenic spots.

2. Familiar with the planning and management of tourist attractions 3

three

Theoretical teaching of tourism resources management in scenic spots 1. The concept, characteristics and classification of tourism resources.

2. Contents and methods of tourism resources evaluation in scenic spots.

3. Measures for the administration of tourist resources in scenic spots 1. Understand the concept, characteristics and classification of tourism resources.

2. Understand the contents and methods of scenic tourism resources evaluation.

3. Master the management methods of scenic tourism resources.

four

Practical project 1. List the common tourist attractions in Shenzhen and classify the tourist resources.

2. Try to evaluate a certain type of tourism resources in a local scenic spot.

Familiar with the characteristics, classification and evaluation of tourism resources in scenic spots.

2

four

Teaching of human resource management theory in tourist attractions 1. Concept and characteristics of human resources in scenic spots.

2. Human resource management process of scenic spots

3. Specific methods of human resource management 1. Understand the characteristics of human resources in scenic spots.

2. Master the concept and process of human resource management in scenic spots.

3. Master the specific methods of human resource management.

three

Practical project 1. case analysis

2. Design an employee reward and punishment regulation and be familiar with all aspects of human resource management in tourist attractions.

five

Theoretical teaching of facilities and equipment management in tourist attractions 1. Classification and requirements of scenic facilities

2. Scenic facilities and equipment management

3. Maintenance and update of scenic facilities and equipment 1. Understand the types of scenic facilities.

2. Understand the requirements and characteristics of tourist attractions and facilities.

3. Master the maintenance and update management of scenic facilities and equipment.

2

Practice the inspection of scenic spots, understand the types of scenic spots and facilities, and master the maintenance methods of scenic spots and facilities.

four

six

Teaching of marketing theory in tourist attractions 1. The concept and characteristics of tourism scenic spot marketing.

2. The method of market segmentation and target market selection of tourist attractions.

3. Strategies and procedures for product development of tourist attractions

4. Sales channels and strategies of products in tourist attractions

5. Methods and strategies for product promotion in scenic spots 1. Understand the marketing concept and basic marketing theory of tourist attractions.

2. Master the methods of market segmentation and target market selection of tourist attractions.

3. Make clear the strategies and procedures of product development in tourist attractions.

4. Understand the sales channels and strategies of tourist attractions products.

5. Master the promotion methods and strategies of products in tourist attractions.

three

Practical project 1. case analysis

2. Investigate and analyze a nearby scenic spot or scenic spot and set its ticket price. Familiar with products, prices, sales channels and promotion combinations in scenic spot marketing.

four

seven

Theoretical teaching of service requirements of tourist attractions 1. Service content of tourist attractions

2. Service requirements and skills of tourist attractions

3. Service quality management of tourist attractions 1. Understand the service content and service quality management system of tourist attractions.

2. Master the service requirements and skills of tourist attractions.

three

Practical project 1. case analysis

2. Classroom exercises can show various service skills 2

eight

Teaching of department management theory in tourist attractions 1. Principles of departmental management of scenic spots

2. Management skills of scenic spots departments

3. Measures for the administration of various departments in scenic spots 1. Understand the management of various departments in the scenic spot.

2. Learn scenic spot management skills.

3. Master the management methods of various departments in the scenic spot.

four

Practical project 1. Case analysis and classroom discussion

2. Watch the VCD of scenic spot safety knowledge and be familiar with the management measures of scenic spot departments 2.

nine

Teaching of financial management theory in tourist attractions 1. Significance and methods of financial management in tourist attractions

2. Fund raising and investment management of tourist attractions

3. Asset management of tourist attractions

4. Cost and profit management of tourist attractions 1. Understand the significance and methods of financial management in tourist attractions.

2. Master the assets, costs, profits, taxes and other contents in financial management.

three

Practical project 1. case analysis

2. Discuss the ways and methods of increasing income and reducing expenditure in scenic spots 3.

Study Time Together (54) Theory Teaching 30

Practice teaching 24

Explanation of teaching method of verb (abbreviation of verb)

1. Take a variety of teaching forms, briefly review the contents of the last class before each class, and make a summary at the end of each class.

2. Pay attention to simple explanation in teaching, highlight key points and have an intuitive image. When explaining knowledge, we should adopt a problem-based approach to expand the content of knowledge, so as to realize the interaction between teachers and students.

3. Take various forms of teaching and cite as many examples as possible to make students have a more perceptual understanding of the management of tourist attractions.

4. This course focuses on lectures, supplemented by appropriate classroom discussions and extracurricular exercises, so as to consolidate the knowledge students have learned and cultivate their comprehensive analysis ability.

Six, assessment methods and scoring methods

The assessment is carried out by combining the usual assessment with the final assessment, mainly to assess the students' mastery of the basic knowledge of this course and their ability to analyze and solve practical problems. Calculation of grade:

1. Open-book exam (basic knowledge and basic theory), accounting for 40% of the total score;

2. Class performance and attendance account for 20% of the total score;

3. The amount of homework completed accounts for 10% of the total score.

4. Training accounts for 30%

Seven, teaching materials and reference books

Teaching materials:

Service and Management of Tourist Attractions, edited by Pinoye, published by Dongbei University of Finance and Economics Press in March 2003.

Reference book:

1. Management of Tourist Attractions, edited by Wang Kunxin, published by Dongbei University of Finance and Economics Press in March 2003.

2. Scenic Area Management, written by Zhang Lingyun, published by Tourism Education Press in September 2003.

3. Protection and management of scenic spots, edited by Cui, published by China Tourism Press in September, 20001year.