History of Shanghai Tourism Festival

Shanghai Tourism Festival originated from Shanghai Huangpu Tourism Festival, and has gone through 17 years since 1990. At present, Shanghai Tourism Festival has become a fixed large-scale festival in Shanghai, with considerable popularity and influence. After years of attempts and explorations by the organizers, Shanghai Tourism Festival has nearly 100 kinds of festivals with different characteristics, involving sightseeing, leisure, entertainment, culture and sports, exhibitions, food, shopping and other categories. Over the years, Shanghai Tourism Festival insists on keeping famous products and innovating high-quality products in the design of activities. Some traditional projects loved by the masses meet the audience with good quality and quantity every year, while five or six new projects keep the tourism festival alive.

At present, the basic mode of Shanghai Tourism Festival is: grand opening parade and carnival will open the curtain of the tourism festival; A lasting and influential float parade runs through the tourism festival; Taking the International Music Fireworks Festival as the closing feast of the tourism festival will push the festival atmosphere to a new climax. A brand-new sub-column "Shanghai Shopping Festival" will be launched during this year's Shanghai Tourism Festival. At the same time, the festival projects in all districts and counties of the city are fully rolled out, showing a strong festive atmosphere. At present, Shanghai Tourism Festival has formed a festival brand with the following activities as its core.

(1) Opening Series of Shanghai Tourism Festival

The opening ceremony of the Tourism Festival, which has always been sought after by citizens and tourists, will be staged on time at Huaihai Road, a fashionable commercial street, on September 5 19: 30. Twenty floats and nearly 30 performance teams from all over the world will wander in the ocean of joy with the citizens on the brightly lit Huaihai Road.

After the opening ceremony parade, a large carnival will be held on Nanjing Road Pedestrian Street. Performing groups and DJs from overseas will bring their own national cultures and exotic customs, and create an atmosphere of passionate carnival. The general public and tourists at home and abroad will change from spectators of activities to masters of festivals, and spend a passionate night freely.

(2) Romantic and passionate float parade

Shanghai Tourism Festival float parade and float selection grand prix are widely welcomed by tourists from all over the world because of their long duration and great influence. This year's float parade will pass through ten districts in Shanghai and be performed by actors, forming a beautiful landscape under the bright night sky. This activity also emphasizes the interactive participation of the masses. Citizens and tourists can vote and participate in the selection through newspapers, text messages, online downloads and other channels. Lucky voters will also have a chance to win rich prizes.

(3) series of activities on water conditions and customs

The International Music Fireworks Festival, which has been held for seven times, has become a famous brand of Shanghai Tourism Festival. Under the beautiful night sky of Century Park, accompanied by beautiful music, fireworks ambassadors from different countries performed "Spark Culture", which brought unique beauty enjoyment to tourists. This year's International Music Fireworks Festival will be held on September 30th, 65438+1October 3rd and 65438+1October 6th. The invited foreign fireworks display teams come from the United States, southern Europe and Portugal.

Relying on the modern world architecture on the Bund, the modern Lujiazui architecture in Pudong and the two bridges, Nanpu and Yangpu, the most charming urban landscapes on both sides of the Huangpu River, this year's Shanghai Tourism Festival Pujiang float parade will continue to bring fantastic beauty to tourists. By then, nearly 20 cruise ships with lanterns will cruise the Huangpu River in formation, forming a beautiful scene of river scenery, floats and lights on both sides of the strait.

(4) Shanghai Shopping Festival series activities

A brand-new sub-column "Shanghai Shopping Festival" will be launched during this year's Shanghai Tourism Festival. The shopping festival will provide tourists with shopping fun and enjoyment through international brand display, fashion brand marketing and "China Time-honored Brand" commercial culture display. According to the organizer, the shopping festival will be divided into three stages: world customs, China feelings and sea rhyme. The perfect combination of tourism and shopping at this Shanghai Tourism Festival has shaped Shanghai's reputation as a "shopping paradise".