How to transform and upgrade rural tourism

Although there are many bright spots and remarkable achievements in the development of rural tourism, the development and utilization of rural tourism resources are still at a low level and the management services are still relatively extensive. For example, rural tourism lacks overall planning, and tourism fragmentation is more common; The market mechanism is not active, a few local governments are unwilling to make a big fuss about tourism resources, and investors are afraid to enter because of the poor environment; Insufficient basic public services, incomplete coverage of mobile network signals, poor road conditions in a few scenic spots, unmarked or shoddy construction, insufficient public toilets and parking lots, and so on.

According to the guidance of Forward-looking Industry Research Institute, in order to solve these problems, efforts must be made to optimize supply and improve quality, so as to promote rural tourism from farmers and scenic spots to the world, from sightseeing products to "sightseeing+leisure+vacation" and from general poverty alleviation to more accurate poverty alleviation.

Adhere to planning guidance and strengthen top-level design. In view of the lack of strategic planning and top-level design of rural tourism, it is necessary to formulate the overall planning, regional planning and special planning of key scenic spots, boutique routes and traffic roads at different levels to lead the healthy development of rural tourism.