National Rural Tourism Key Town Standards

It is rich in cultural and tourism resources, and its natural ecology and traditional culture are well protected.

1. Rich cultural and tourism resources. It has high ornamental and recreational value and has certain historical, cultural or scientific value. The rural tourism development theme has a clear positioning, with natural or cultural core attractions for rural tourism, prominent features, and strong appeal.

2. The natural ecology and traditional culture are well protected. The natural ecology, pastoral scenery, traditional villages, historical culture, ethnic culture and other resources are well protected, strict planning and construction control are maintained, the original texture of the traditional villages is maintained, the traditional spatial pattern is continued, and cultural excavation and inheritance are emphasized, and the architectural style has regional characteristics. , national characteristics.

3. Rural B&Bs are developing well. We can rely on local natural and cultural resource endowments to develop characteristic rural B&Bs, focus on creative design, and highlight regional cultural characteristics. B&B products can meet the needs of tourists in terms of special catering, cultural experience, leisure and entertainment, etc., and the comprehensive driving effect is obvious.

4. The tourism product system is mature and of high quality. It has developed mature tourism products with unique styles such as country B&Bs, sightseeing vacations, farming experiences, local food or cultural and creative products. It can combine local culture and tourism resource conditions to creatively develop tourism products, explore cultural connotations, fully embody the core socialist values, and be highly participatory, interactive and experiential.

5. The infrastructure and public services are relatively complete. The accessibility is good, the transportation facilities are complete, the tour routes in the village are reasonably laid out and smooth, and the signage system is relatively complete. There are tourist service facilities such as information consultation, smart tourism, tourism complaints, publicity and display, tourist recreation, and convenience services. The public toilets in the village are reasonably laid out, the number can meet the needs, the signs are eye-catching and beautiful, and the environment is clean and hygienic. Rural society has a high degree of civilization, farmers have a good spiritual outlook, and the village appearance is clean and hygienic.

6. Getting rich through employment brings obvious benefits.