How to make a video promotional video?

The video has not been moved yet, planning comes first.

After all, video is an intangible product. Clear communication in the early stage will save a lot of wasted effort.

1. Customer communication

Frequently asked questions:

1) The purpose and use of the film, and who it is mainly for;

2) What content does the video mainly reflect? Is there any point? Is there a clear theme?

3) What is the brand’s core competitive advantage?

4) Compared with competitors, what are your differences and selling points?

5) What style do you want to embody? Does it require too much creativity?

6) Has your company ever shot a promotional video before? Do you have a favorite type of sample?

7) What is your company’s corporate culture?

8) Approximate budget

2. Common video production purposes:

Brand image promotion (creation)

Road show, investment promotion< /p>

New product launch (crowdfunding)

Event press conference

City image promotion (tourism, investment promotion, project promotion)

Government achievements Report

3. Style and tone

Passioned and passionate, beautiful and artistic, sensational and heart-warming, fashionable and gorgeous, witty and humorous, humble and low-key, rich in humanity, tongue-in-cheek, ingenious, simple style , graceful school, international style, eight-part essay. . . .

4. Three principles of creation

Originality, uniqueness, simplicity

Originality. Really good works often come from original works. A good copywriter will always put his own world view, outlook on life and aesthetics into his writing, thus making the viewer happy and amazed. Of course, the so-called originality is not the kind of subversive innovation, but a new combination of old elements.

Uniqueness. That is to say, the plan written is only suitable for this brand, and it will not be suitable for other brands. A brand must have its unique core values, unique positioning, and unique image and personality. Only in this way can it stand out. Good copywriting is not about outstanding literary talent, but about making customers or viewers stand up immediately after reading it and shout: This is it.

Simplicity. Many times, the copywriting needs to be understandable by a person who has not gone to college or even has a high school diploma. But simple copywriting does not mean that it is not profound. On the contrary, it is often the simple words that can penetrate the soul the most, leaving people with lingering aftertaste after reading it, and endless aftertaste after listening to it, thus arousing consumers' excitement.