Yang Zhenzhi’s research results

Representative research results include "Urban and Rural Coordination and Rural Tourism", "Scenic Area Upgrade and Service Quality Management", "Cultural Memory of Scenery", "Tourism Resource Development and Planning", and "Original Tourism Planning" , "Tourism Resource Development", "Research on the Development of Tourism in Tibetan Areas on the Eastern Edge of the Qinghai-Tibet Plateau and its Social and Cultural Impact", and eight monographs on the scientific research travel essay "China's Back Garden", published in "Ethnic Studies", "Journal of Tourism", He has published more than 40 papers, totaling more than 1.6 million words, in influential national academic journals such as "Human Geography". Scientific research achievements have won the first and second prizes of the Provincial People's Government and the third prize of the National Ethnic Affairs Commission. He has rich experience and strong practical ability in scenic spot marketing and large-scale event planning and operation. He was a major member of the overall planning of the 2001 Domestic Tourism Fair, and directly planned, organized and implemented the "China Tourism Forum", the largest scale event in domestic history with the highest level of guests. In the process of "Chengdu Luodai Ancient Town Tourism Development Master Plan" and "Hakka Culture and Leisure Area Construction Detailed Plan", we took the lead in excavating Hakka culture, making the Hakka culture of Luodai Town known to the world, and bringing Luodai Town to the forefront. Positioned as "the first Hakka town in western China", "Luodai of the world, Hakka forever". In order to promote Luodai Town, the "Sichuan First Hakka Fire Dragon Festival" was planned, organized and implemented, bringing the Hakka Fire Dragon to the world. In September 2001, he represented the government in Hong Kong to attend the 80th anniversary celebration of the Hong Kong Chongzheng Association and the 3rd anniversary celebration of the Global Hakka and Chongzheng Association Federation. At the meeting, the Hakka culture of Luodai Town was introduced, and Hakkas around the world have since learned about it. After visiting Luodai, I learned that there are still 6 million Hakkas living in Sichuan. These activities contributed to the holding of the 20th World Hakka Conference in Chengdu and Luodai in October 2005. The meeting achieved remarkable results during the period, with the contract value of overseas Hakka investment in Longquanyi District reaching 6 billion yuan. Luodai Ancient Town also initially achieved the goals of planning and planning in 1999, and the ancient town took on a completely new look.

Due to Professor Yang Zhenzhi’s contribution to tourism planning and travel planning, he has received many interviews from Hong Kong Phoenix TV, Xinhua News Agency, "Sichuan Daily", Sichuan TV, Chengdu TV, "West China Metropolis Daily" and other media Interview reports.