How to develop leisure agriculture and rural tourism?

Establish development goals for the next five years

On July 9, 2020, the Ministry of Agriculture and Rural Affairs issued a notice on the "National Rural Industry Development Plan (2020-2025)". By 2025 In 2017, the rural industrial system will be sound and complete, the quality and efficiency of rural industries will be significantly improved, the rural employment structure will be more optimized, the level of industrial integration development will be significantly improved, farmers' income-increasing channels will continue to expand, and the endogenous driving force for rural industry development will continue to increase.

Note: [ ] is the cumulative increase.

For leisure agriculture and rural tourism, the "National Rural Industry Development Plan (2020-2025)" also laid the foundation for development in the next five years, that is, focusing on key areas, focusing on quality improvement, and creating quality projects and improve services.

In January 2020, the Ministry of Agriculture and Rural Affairs and the Office of the Central Cyber ??Security and Information Technology Commission issued a notice on the "Digital Agriculture and Rural Development Plan (2019-2025)" (hereinafter referred to as the "Digital Agriculture Plan"). In digital agriculture planning, there are four main directions for policies on leisure agriculture and rural tourism. The first is "Agricultural Tourism Internet+", which innovates and develops online business models such as shared agriculture and cloud farms; the second is "Smart Leisure Agriculture Platform", which improves the digital map of leisure agriculture and guides rural tourism demonstration counties and beautiful leisure villages (fishing villages). , farms), etc. to carry out online operations, and promote new business models such as public participatory evaluation, digital creative roaming, and immersive experience; the third is to "diversify agricultural product sales channels", encourage agricultural products to move out of villages and into cities, and promote artificial intelligence and big data Empower rural physical stores and fully open up online and offline marketing channels for agricultural products; the fourth is "digitalization of farmers' employment", building a number of farmer entrepreneurship and innovation centers to carry out online display and transaction matching of agricultural products, rural handicrafts, rural tourism, B&B catering, etc., in real time Collect, release and accurately push rural labor employment and entrepreneurship information.

In February 2020, the General Office of the Ministry of Agriculture and Rural Affairs issued a notice on the "Key Points of Rural Industry Work in 2020" to actively develop rural leisure tourism. The first is to build key counties for leisure agriculture; the second is to cultivate high-quality leisure tourism; The third is to promote high-quality leisure tourism scenic spots.