How to build and promote intangible cultural heritage projects?

All tourism projects should have attractions, attractions and core values, that is, characteristics. Non-legacy just gives a business card, but to turn it into a boiling point in the market, we must first design a good tourism brand, find a correct positioning, tap cultural values, and integrate tradition into modernity; Secondly, we should make it scene and experience, highlight our own cultural genes, and develop a cultural IP if necessary to make her younger and more personalized, such as Taobao in the Forbidden City. Thirdly, establish a media matrix, conduct content marketing, spread wonderful stories, and accumulate fans and communities; There is also the development of theme tourism festivals, combining tourism with local characteristics; Finally, planning tourism products and routes and integrating them into online and offline tourism channels.

In a word, intangible tourism planning is a systematic project, which needs careful and feasible planning.