How does China National Travel Service carry out tangible display?

China International Travel Service’s strategy for tangible display is as follows.

1. In order to increase the attractiveness of products, tourism companies effectively materialize their service features and display them to make the products easier for tourists to grasp and perceive. All tangible carriers and facilities involved in the tourism environment, tourism information and tourism results can be classified into the category of tangible display. For example, text, pictures, travel maps, promotional videos, etc.

2. Among tangible evidence, tangible service product information refers to displaying the characteristics of tourism service products through text, pictures, and images. Tangible service commitments include tourism companies displaying product content, service standards, and service delivery methods to consumers in text form. Service personnel can use their external image and service attitude to show and convey the connotative quality of service products to consumers.

3. Connect with market demand, enrich product series and levels, and fully sort out and refine various tourism market segments. This is a necessary guarantee for tourism product design to become attractive and connect with tourists. Differences in age, knowledge, identity, etc. of tourists as well as differences in their geographical environment, culture, society, psychological and behavioral characteristics have formed multi-layered and diversified needs.