Fan Jing's Six-Day Tour to Zhu: How do tourist destination websites cope with the high-speed rail era?

With the opening of Wuhan-Guangzhou high-speed railway and Zhengxi high-speed railway at the end of 2009, the high-speed railway will be more and more deeply involved in people's lives in the next few years, and will surely become an important mode of transportation for tourists. So how should some tourist destination enterprises, especially online travel enterprises, deal with the arrival of high-speed rail? To this end, the editor of Power interviewed Mr. Zhu, the general manager of Zhangjiajie International Travel Service. The following is an interview record:

Tourism Editor: What changes do you think the country's construction of high-speed rail will bring in the next few years, especially the tourist destinations that the high-speed rail passes through?

Zhu: First of all, the most direct and obvious change to the tourist destination must be more convenient transportation;

Secondly, the impact on the major scenic spots around the destination: the possibility of regional management of major scenic spots has increased, such as the regional marketing of scenic spots in Zhangjiajie and Changsha;

Third, the impact on the aviation industry, high-speed rail has solved several problems of airports and flights, such as the scarcity of airport construction, only a few cities have airports, and the passenger capacity of aircraft is too small compared with high-speed rail. Promote the diversification of transportation modes in tourist destinations;

Fourth, change tourists' tourism concept: the opening of high-speed rail can change people's tourism concept. In the future, more and more people will travel, and the number of trips will increase, and tourist destinations will benefit a lot;

Fifth, the impact on tourism: high-speed rail investment is huge. In the long run, it will play a great role in stimulating China's economy and promoting China's economic development and tourism development.

Tourism Editor: For the construction and opening of high-speed rail, what adjustments should be made to the planning and design of related line products of tourist destination websites?

Zhu: I tidied it up. There are the following points:

1. The design of high-speed rail tourism products is particularly important: after the high-speed rail is opened, it is necessary to increase the design of related tourist routes that stop in cities along the high-speed rail. For example, Changsha is a station of Wuhan-Guangzhou high-speed rail, so our line will open a high-speed rail line to specially receive tourists who get off the high-speed rail in Changsha.

2. Increase the publicity of the impact of high-speed rail: In the website publicity, we should also reflect the changes and convenience brought by high-speed rail and promote people's attention to high-speed rail and surrounding attractions along the line.

3. Analysis of the transaction factors of high-speed rail passengers: Compared with the passengers who take flights, the consumption level of tourists who take high-speed rail is slightly lower. We should focus on high-quality and low-price tourism products, and price is an important factor affecting the transaction of high-speed rail passenger transport.

4. details of network marketing promotion: high-speed rail passengers generally come from big cities, such as Guangzhou and Beijing. Therefore, the marketing promotion of the website, such as Baidu's bidding promotion, can focus on the city where the high-speed rail is located.

5. The online travel market is broader: With the opening of the high-speed rail, the symptoms of hard-to-find train tickets will be alleviated, and tourists are more willing to book travel products through the Internet. The promotion of online market and the construction of website are more important.

6. Increase of short-distance tour: With the opening of high-speed rail, short-distance tour routes will be the main push routes, and one-day tour and two-day tour routes need to be increased.

7. Service details: Due to the great convenience of transportation, tourists are no longer pursuing to see all the scenic spots at once, but are more interested in seeing a single scenic spot/route. Therefore, in the design of tourist routes, we should also pursue details and perfection in order to win the hearts of high-speed rail tourists.

8. Tourism Regionalization: As a travel agency in Zhangjiajie, the introduction of scenic spots in Changsha, Shaoshan and even Changde will also become an important part of the website. Zhangjiajie, for example, used to be associated with the ancient city of Fenghuang. Now that the Shaoshan line in Changsha is introduced, Zhangjiajie will become another focus.

9. Change of travel mode