Scenic Spot Signs in Logo Design

Where are the tourists in the scenic spot, how far is it from the next scenic spot, where are the public services and so on. , should be fully considered and reflected in the 5A scenic spot identification system. The general carrier is the scenic spot guide card; Culture is another new vocabulary in 5A standard, which mainly includes two aspects: one is to improve the overall cultural level of scenic spots; The second is to create a cultural atmosphere with local characteristics.

5A scenic spot identification system also has multilingual requirements for identification characters. What should we pay special attention to before or around the four languages in order to meet the guidance needs of different tourists more comprehensively? Be careful of narrow roads and slippery roads, pay attention to fire prevention and protect the environment. And give visitors a warm reminder. Don't be blunt. The general carrier is the scenic care warning sign; The concept of "people-oriented" is the essence of 5A. Thanks to the promotion of this concept, 5A has risen to the international level, and China's tourism industry has risen to a new height.

Mainly includes the following contents:

Function division of scenic spot identification system (5A standard);

* comprehensive introduction card of scenic spots

* Attractions introduction card

* Attractions introduction board

* Attraction signs

* Tourist guide card for scenic spots

* Watch out for warning signs

* public * * * service card

Parking lot: there must be a special parking lot or dock near the entrance of the scenic spot, which is well managed and reasonably laid out, in harmony with the landscape environment and in line with the ecological concept.

Internal tour route: this is the vein of the scenic spot, which should not only have the function of use, but also be in harmony with the environment. Landscape road is an important part of garden, which plays the role of organizing space, guiding, connecting and providing rest places. Its planning and design can refer to the traditional garden road design, such as "fighting snake" and "bending", so as to pursue meaningful and implicit artistic conception and increase the spatial level of scenic spots.

Tourist service center: its information consulting service function can effectively facilitate tourists' travel. In addition, it also has the functions of publicity and display, booking, ticketing, rescue, accepting complaints, shopping and so on. Especially in the network era, the publicity and display function can completely transcend the regional concept of scenic spots and directly connect with the whole world through the network, and the application of new technologies such as 3D tour guides and virtual scenic spots can double its effect.

Scenic spot identification system: in design, besides meeting the relevant national standards, it also needs to do the following: First, combine the landscape environment; The second is to reflect the harmony between man and nature; The third is to reflect the unique humanistic care of local scenic spots; Fourth, the durability of materials.

Tourism safety planning: safety strategy in peak period: rapid response and plan formulation of unexpected events such as bad weather, sudden disasters and cable car power failure; And emergency rescue mechanism and emergency communication system. It is very distinctive in some scenic spots where natural and self-help tourists have a desire for adventure and excitement.

Hygiene: It is mainly high-standard public toilets, and the landscape should be in harmony with the environment, preferably ecological toilets, giving full consideration to special tourist groups such as the old, the young, the sick, the disabled and the pregnant. In addition, it is necessary to carry out special inspections and rectification on the safety, hygiene and epidemic prevention of food and articles in restaurants, hotels, stalls and cosmetics stores.

Tourism shopping: its design should go beyond simple shopping and pursue spiritual satisfaction. The design of shopping places should attach great importance to the creation of environment, atmosphere, service content, local characteristics and cultural themes, such as Bianbian Street in Jiuzhaigou and Sifang Street in Lijiang.

Resource protection: Tourism resources are the premise and foundation of tourism development, including natural resources (landform, hydrology, climate, biology, etc. ) and human resources (human scenery, cultural traditions, customs and habits, etc. ). Tourism development and resource protection both restrict and promote each other.

In the development process, we should pay attention to the following points:

First, highlight national and regional characteristics;

The second is the coordination of tradition, modern civilization and natural scenery;

The third is to avoid over-exploitation and give consideration to economic, ecological and social benefits.

Improve tourist transportation facilities: strengthen communication and coordination, do a good job in the maintenance of roads in Zhang Qing and scenic spots, set up special traffic signs along the roads, and at the same time, the transportation department should contact the management department of expressway to clean up billboards along expressway, Zhang Chang, to further improve the external traffic environment of scenic spots and enhance tourism accessibility; According to the standard of ecological parking lot, scientifically set up parking area, turn-back line and entrance and exit, and complete the standardization and characteristic construction of scenic parking lot; Strengthen the maintenance of tourist roads and tourist trails in scenic spots and do a good job in the construction of ecological trails; Set up a ropeway station to reserve tickets, and add a special tourist traffic line from scenic spots to urban areas to provide tourists with a safe, smooth and comfortable traffic environment.

Improve the tourist service function: focus on the construction of tourist center, speed up the construction of Yongding, Zhangguanchu and Wulingyuan according to the requirements of high standard, high starting point and standardization, and make them the external window of Zhangjiajie; In accordance with the requirements of national standards, clean up and rectify public information and graphics in scenic spots, and reasonably set up public information and graphic symbols in parking lots, entrances and exits, ticket offices, shopping places, toilets, restaurants and other places to ensure that all kinds of guiding signs meet national standards; Adhere to the principle of harmony with the surrounding environment, and increase some amusement facilities and viewing facilities for tourists; Scientifically set up service items for special people, and establish a voice tour guide system and an information consultation system.

Improve tourism safety guarantee: fully implement the safety mechanism, strengthen safety production inspection and monitoring management, ensure complete safety facilities, ensure the safety and effectiveness of protective facilities in key areas, and ensure the safety of tourists' lives and property; Combined with the construction of emergency rescue system in scenic spots, improve emergency rescue facilities, actively and effectively carry out emergency rescue and medical assistance, and effectively build a national brand of "safe scenic spots".

Strengthen environmental sanitation management: according to the requirements of "Classification and Evaluation of Tourism Toilet Quality", transform and build scenic toilets, and declare and evaluate three-star and above grades; Establish and improve the scenic spot infirmary with flexible mechanism to provide medical services for tourists, residents and workers; It is necessary to ensure that there is no "three chaos" in the scenic spot (disorderly stacking, disorderly placement and disorderly construction), and garbage disposal is in place in time; Do a good job in food safety in scenic spots to ensure that food hygiene conforms to national regulations.

Improve post and telecommunications service facilities: add postal services and commemorative services at important entrances of scenic spots and tourist distribution centers; According to the actual situation of scenic spots, improve the construction of telecommunications infrastructure and improve the communication service network of scenic spots.

Improve the function of tourism shopping: increase the development of tourism commodities and provide tourists with rich and distinctive tourism products and souvenirs; Strengthen the management of tourist shopping places and business employees, focusing on the management of quality, price, measurement, location and after-sales service. All tourist shopping places in scenic spots and urban areas shall be clearly marked, and the sale of fake and shoddy goods, feudal superstitions and yellow goods shall be prohibited to create a good tourism market environment.

Strengthen the protection of resources and environment: strengthen the environmental monitoring of scenic spots to ensure that the air, noise and water quality of scenic spots meet the national standards; Maintain and repair single buildings in scenic spots, bury pipelines and remove unsightly structures, so that the setting of buildings and pipelines is in harmony with the environment and landscape; Strengthen the greening and beautification of scenic spots, do a good job in replanting and greening, and further beautify the scenic environment.

5A scenic spots emphasize the basic concept of "people-oriented" in software, and throughout the planning, the planning of scenic spots should reflect humanization and build scenic spots with tourists as the center. Therefore, the following aspects of development are emphasized:

The construction of scenic spots embodies local characteristics and culture: in the 5A standard, special emphasis is placed on highlighting "characteristics" and "embodying culture", even the construction of toilets is no exception.

Improve the service quality of employees in scenic spots: excellent service is the core embodiment of humanization in scenic spots. Good service must be realized by good service personnel. The service personnel here are divided into scenic spot managers and tour guides. On the one hand, the planning should strictly follow the academic requirements of tourism professionals clearly stipulated in the 5A standard; On the other hand, we should train personnel on time and according to the situation in a planned way, strengthen professional ethics and establish the idea of taking tourists as the center.

Strengthen comprehensive management: do a good job in the examination and approval and implementation of the overall planning of scenic spots; Improve the tourism complaint mechanism, integrate management forces, and provide standardized and fast complaint handling services for tourists; Vigorously promote the construction of e-commerce and expand the scope of services; Actively carry out employee training; Improve the management institutions and rules and regulations of scenic spots; Do a good job of statistical analysis and market development according to the tourists; Reasonable diversion, effectively solve the problem of long queues in the peak season of scenic spots: severely crack down on extortion in leisure and entertainment places, idle people chasing customers, high kickbacks in shopping places, price reduction competition in scenic spots, forced photo taking and various acts that harm the interests of tourists; Give full play to the propaganda role of TV, newspapers and online media to enhance visibility and reputation!