Revision and upgrade of Minnan Shen Yun

Xiamen Minnan Tourism Culture Industry Co., Ltd. held a press conference for the upgraded version of "Minnan Charm" at the "Minnan Shen Yun" theater. Deputy Director of Xiamen Tourism Bureau Yang Fanggen, Vice Chairman of Xiamen Federation of Trade Unions Chen Yonghong, and Chairman of Xiamen Minnan Tourism Culture Industry Co., Ltd. Jiang Kongque attended the press conference. The press conference attracted reporters from 29 media outlets to report on the event, and representatives from 13 travel agencies were present to congratulate and learn about the upgraded version. The press conference was hosted by Wu Hongxia, General Manager of Xiamen Minnan Tourism Culture Industry Co., Ltd., and Chairman Jiang Kongque released information on the upgraded version of "Minnan Charm". He said that "The Charm of Southern Fujian", a must-see tourism and cultural drama in Xiamen, will be revised and upgraded. Since its opening, "The Charm of Southern Fujian" has attracted great attention from guests visiting Xiamen. It has performed more than 280 times and received more than 60,000 tourists from home and abroad, becoming another new business card of Xiamen tourism. During the performance of "Southern Fujian Charm", we received many suggestions from leaders at all levels, artists from various fields, and audiences from all over the country. After collecting and sorting these valuable opinions, the "Southern Fujian Charm" team decided based on its own characteristics and needs. On this basis, "Southern Fujian Charm" will be improved to further upgrade all aspects of "Southern Fujian Charm", making the content of this tourism cultural drama richer and more exciting, with stronger visual and auditory impact, and artistic attainments and means of expression. It will be raised to a higher level to give the audience a more comprehensive and deeply rooted cultural experience in southern Fujian.

This revision and upgrade of "Minnan Charm" will present four major highlights: First, the mascot is "alive" and Shi Gandang can sing. Second, Hui Nu is ever-changing, spanning time and space throughout the whole scene. Third, the interaction is lively, the stage is limited, and the joy is unlimited. The fourth is an audio-visual feast and a “mix and match” fashion show.

In his speech, Deputy Director Yang Fanggen of the Xiamen Municipal Tourism Bureau first expressed his warmest congratulations on behalf of the Xiamen Municipal Tourism Bureau for the comprehensive upgrade of "Southern Fujian Charm". He said that "The Charm of Southern Fujian", as a key product of Xiamen's cultural tourism, is the country's first large-scale tourism cultural performance that reflects the core theme of Fujian and Taiwan folk customs. It integrates the authentic Southern Fujian culture and inherits the essence of the material culture of Southern Fujian. , shoulders the important responsibility of displaying, promoting and promoting Southern Fujian culture to tourists from all over the world. It is an important window for tourists from all over the world to understand Xiamen and Southern Fujian. The revision and upgrade of "The Charm of Southern Fujian" are thanks to the unremitting efforts of the creative team. I believe that with the joint efforts of all the artists, this "most Xiamen" song and dance feast will be performed frequently and get better and better. It will not only arouse the enthusiasm of people in southern Fujian, but also win the world. Tourist recognition. I wish "Southern Fujian Charm" can continue to develop and innovate, making "Southern Fujian Charm" a must-see tourism and cultural drama for tourists at home and abroad when visiting Xiamen.