Financial management: Take Huangshan tourism as an example to analyze the investment characteristics of tourism enterprises.

Tourism investment mainly includes three categories: first, natural resources development projects, second, cultural resources development projects, and third, man-made projects. Man-made projects have no natural and cultural resources, and are man-made projects based on the market. 1. Originality of resources and marketability of products

Once the resource value is found, any tourism product must rely on the market support. How to communicate between resources and products, form products that can reflect the value of resources, and interact effectively is a very core issue of tourism investment;

2. The diversity of demand and the change of time series.

The diversity of tourism demand is very large. For example, when you are in love, take your girlfriend to travel together to observe the personality of your lover in a group, which is also a kind of tourism demand. Nowadays, many girls who travel to Lijiang alone like to go to places because of emotional problems. Tourism demand often has many levels. When we conducted market research, we found that at present, ordinary tourists have a very big feature that they choose to travel with friends or family. Tourism needs include individual needs and group needs. The need to communicate with society often plays an important role in product design and tourism process design. Especially in today's economically developed country, people's demand for tourism has also shown great changes in diversity, such as demand mode, demand structure, travel mode, travel rate, consumption mode and transportation mode choice. Therefore, when we make a plan, the market we face must have a long-term consideration and operation on the time series changes and possible differences of demand, so we must face the characteristics and changes of tourism demand among tourism investment.

3. The impact of accessibility on investment

4. Remote marketing and localized consumption

A major feature of a tourist is remote marketing, but his consumption is at the destination, so the distance between tourist source and destination, the difference between marketing purchase and consumption process also constitute the complexity of tourism management and the uniqueness of tourism marketing.

5. Service industry

There is a great difference between scenic spot management and hotel management. How the standard building object and the inherent things in the tourism project planning are finally transformed into service-related things is completely different. The difference brought by the management change of the same scenic spot is enormous.

6. High investment and sustained return

Tourism is gradually moving from the original low threshold to the high threshold, and it will be more humanized in the future tourism development. On the issue of human nature, we especially put forward a concept of entertainment. We believe that the relationship between entertainment and tourism is very huge, including our efforts to make full use of entertainment elements in the design of tourism projects. When we participate in a project as a tourism investment, it is completely different from other industries, and its characteristics such as comprehensiveness, complexity, service, capital and return on investment have great influence on the setting and arrangement of tourism investment. In this way, there is a huge difference in the business model of tourism, which is the method of leverage operation that we emphasize in the whole investment of tourism, that is, how we say that 20 million funds can leverage hundreds of millions of levers.