How to plan festivals when leisure agriculture is in production?

Planning festival activities for leisure agriculture:

1. Grasping the demand

In the process of creating festival activities, we should first investigate the market demand, formulate festival activities that cater to the needs of the target market, and attract tourists. For example, in the planning of Wanbaogou Military Park in Qian 'an City, Beijing Yongxian Chuangjing Planning and Design Institute has created a series of military cultural activities such as the Military Culture Festival and the Great Wall Military Culture Festival for its target population, which fully attracted the tourist groups interested in military culture and enhanced the attention of military parks.

2. Excavating culture

Festival activities are also a form of expression of culture, so if you want to do well in festival activities, you need to fully excavate the local culture, highlight the local cultural connotation and characteristics, and gain the sense of identity of tourists. For example, in the construction of the festival activities of Qishan Lake Huaxiang Tourism Resort, Beijing Yongxian Landscape Planning and Design Institute combined with local cultural characteristics to launch the "Prosperous Folk Year" and other tourism festivals, which injected elements of the times and new vitality into traditional culture.

3. Clarify the theme

The success of tourism festivals is inseparable from a distinctive and distinctive theme. The theme of tourism festivals should be fully combined with the market demand and local cultural characteristics, and the theme should be created according to its superior resources to guide the development of tourism festivals. For example, Beijing Yongxian Chuangjing Planning and Design Institute combined the local dragon mother culture with the theme of blessing in the planning and design of Lingnan Health Water Capital Project.

4. Take advantage of the current situation

Festival activities should be combined with the current popular content, and the enthusiasm of tourists should be fully mobilized, so that tourists can stay and have something to do. For example, in the Master Plan of Tourism Development in Lincheng County, Hebei Province, Beijing Yongxian Chuangjing Planning and Design Institute combined with popular health and food activities to create popular festivals such as Tiantai Mountain Temple Fair and Lincheng Summer Food Festival, which not only enriched the products of the scenic spot, but also attracted a large number of tourists to the scenic spot to participate in the activities.