The Significance of New Tourism Format

The external form of business form refers to business form, but business form is formed according to demand, which is internal motivation and efficiency, while business form is external result and form.

The new tourism format is a new way for tourism enterprises to exist in the tourism market after they adapt to the changes of tourists' consumption psychology and behavior characteristics, and then change their management methods and drive organizational forms. This way of existence involves the rational utilization of resources (nature, economy, human resources and environment) and is an organic unity of form and efficiency.

The "newness" of the new tourism format is relative to the "old" or "old", that is, there are new demands and new business forms. Enterprises can adapt to the changes of new demands by adjusting the way they provide products and services. Tourism enterprises should not only meet the needs of tourists, but also pay attention to their own economic interests, but also meet the interests of stakeholders, and should not harm the interests of local society, ecology and culture, so tourism distribution that changes its management mode has emerged.

"New" is mainly reflected in three aspects:

1. New tourism service formats. Because different forms of tourism will have different consumer groups, the emergence of some new forms of tourism has created a new format for providing tourism services. Tourism enterprises use their own resources, information and professional advantages to provide tailor-made tourism service packages for enterprises. Tourism enterprises are moving from the consumption link of the industrial chain to the production link, and entering all links of social production, providing tourists with holistic, comprehensive and diversified tourism services or providing personalized services, so as to realize the integration of tourism elements, save tourists' time, improve tourism experience and improve service efficiency, and change from providing single tourism element services to providing comprehensive element services, thus achieving a win-win situation for the whole tourism element enterprise.

2. Realize industrial integration. For example, tourism e-commerce is the integration of tourism and information industry, thus achieving leap-forward development and gaining competitive advantage. Any link in the process of tourism may generate new demands, and other industries need to provide corresponding products and services. There are opportunities for the integration of tourism and other industries, which is the result of the integration of other products into the tourism industry chain. It is developed around tourism activities, which increases the value of tourism industry chain. For example, in order to better solve timeshare, tourism combines the products and management methods of real estate and hotel industry. In order to further explore new markets for tourism and increase the value of other industrial chains, tourism can also be integrated into other industrial chains. For example, medical tourism is a concrete way of integration. When the supply and demand factors interact, it will stimulate the expansion of the tourism industry boundary, thus attracting talents, capital, technology and other resources from other industries to integrate into the tourism industry. We must constantly create conditions to form a new format of industrial integration, improve the efficiency of enterprises, and enhance the competitiveness of cross-border cooperation.

3. Product innovation. Guided by tourists and relying on scientific and technological means to carry out product integration and innovation. Inject new vitality into the development of tourism, so that tourism can further penetrate into other industries, which is conducive to international competition and meet diversified international tourism needs.