With the introduction of the "14 th Five-Year Plan" tourism, do you expect the cultural tourism industry to come soon?

On October 20th, 65438/kloc-0, the Ministry of Culture and Tourism issued the Tenth Five-Year Plan, which defined the stages and objectives of tourism development, and gave detailed guidance on the structural reform of tourism supply side, relevant policies for inbound and outbound tourism, and industrial development planning. With the orderly promotion of specific drugs in COVID-19, many countries gradually relax the travel restrictions on tourists who are fully vaccinated, and the tourism industry will usher in an orderly recovery. Investors can actively grasp the investment opportunities in the tourism sector in 2022.

65438120, the tenth five-year plan for tourism development was released, which emphasized the following core points: the important engine of tourism economic growth, the high positioning of happiness industry for tourism, and the clear direction of policy support and encouragement; Emphasize the importance of supply-side structural reform, strengthen the vitality of market players, encourage travel agencies, be tax-free, and focus on destination scenic spots.

It is emphasized that tourism enterprises should cultivate global competitiveness and participate in international competition, which has an important guiding role for enterprises with tax-free potential to go to sea. The overall planning still focuses on domestic tourism, but both inbound tourism and outbound tourism are equally important, and the post-epidemic era has been planned and deployed in detail.

The core policy related to that capital market are as follow:

1. Entry and exit:

1) Promote inbound tourism step by step, improve the service level of tax refund for shopping departure, and expand the coverage of tax refund policy for shopping departure;

2) Develop outbound tourism steadily, support qualified domestic tourism enterprises to "go out" with China tourists, build overseas tourism reception network, strengthen international layout and participate in global competition;

3) Cooperation with Hong Kong, Macao and Taiwan: promoting tourism integration in Guangdong-Hong Kong-Macao Greater Bay Area; Support the prosperity and development of tourism in Hong Kong, and strengthen the exchange, publicity and marketing of tourists between the mainland and Hong Kong; Promote the construction of Macao World Tourism and Leisure Center;

2. Destinations and tourism products:

1) build world-class tourist attractions and resorts, and create tourist and leisure cities and blocks with distinctive cultural characteristics;

2) Optimize the tourism space/urban and rural layout;

3) the combination of culture and tourism;

4) Improve the supply system of tourism products: ice and snow, self-driving, research, cruise, etc.

At present, we are optimistic about the following main investment lines:

Recently, china tourism academy released the Report on the Development of Ice and Snow Tourism in China (2022). Stimulated by the Beijing Winter Olympics, the return of ice and snow outbound tourism, the upgrading of tourism consumption and the layout of national ice and snow facilities, it is estimated that the number of ice and snow leisure tourists in China will reach 305 million in the ice and snow season from 2026,543 to 2022, and the national ice and snow leisure tourism income is expected to reach 323.3 billion yuan. According to the data of Flying Pig, since June 5438+February, the booking volume of ice and snow theme tours across the country has maintained an average weekly growth of 46%, and various ice and snow activities have become the hottest leisure tourism projects this winter.

Companies related to the Winter Olympics and the ice and snow industry:

1) Rhine Sports: The company and Zhejiang Sports Bureau * * * set up Zhejiang Women's Ice Hockey Team and Zhejiang Women's Curling Team to provide theoretical and technical support for the construction and operation of ice hockey teams and curling teams in some areas of China, and further promote the cooperative development of the ice and snow industry;

2) Changbai Mountain: responsible for tourist passenger transport, hot spring development, hotel management, travel agency and scenic spot management of the Winter Olympics;

3) Snowman shares: ammonia refrigeration system of Winter Olympics training ground and national snowmobile sled center.

On New Year's Day holiday, the amount of duty-free shopping on outlying islands was 600 million, and the per capita consumption was nearly 10,000 yuan. According to Haikou Customs data, the amount of duty-free shopping off the island during the three-day holiday was 600 million yuan, a year-on-year increase of 9.7%; 739,000 shopping items, up 9.74% year-on-year; The per capita consumption was 9740 yuan, a year-on-year increase of 12%. In the context of repeated domestic epidemics, the tax exemption data on New Year's Day still achieved year-on-year growth. On the one hand, there is a strong demand for tourism consumption during the New Year's Day holiday. On the other hand, China Free Travel Investment Co., Ltd., Shanghai Tourism Investment Co., Ltd. and other duty-free retailers stepped up their activities to tap the consumption potential and drive the per capita consumption to increase substantially.

202 1, under the domestic epidemic situation, the total sales of duty-free shops in outlying islands reached 60.2 billion yuan, up 84% year-on-year, and the duty-free sales of lifting workers reached 50.5 billion yuan, up 83% year-on-year. Continue to be optimistic about the growth of duty-free sales during the Spring Festival.

Tax-free and hotel tourism related companies:

1) China tax exemption: the tax-free industry is closely related to relevant policies. At present, China's tax-free industry policy has been continuously liberalized, helping the tax-free industry to enter a high-speed growth period. The duty-free industry is expected to achieve strong growth under the logic of consumption reflux+policy support+continuous improvement of its own brand strength and product strength.

2) Jinjiang Hotel: The hotel chain rate in China has entered the middle and late stage, and the hotel group will enter the stage of product strength as the core competition. Jinjiang Hotel is in the middle of three-year planning, and the moat of product strength will continue to strengthen the flop ability of single weak brands, and the growth potential and performance flexibility of stores can be expected.

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This report was written by Hu Xianghui (registration number: A0740620080005), an investment consultant of Jiuzhi Investment.