How to do a good job in tourism marketing?

Everyone's hometown has unique charm and stories. Let everyone travel to Amway's hometown in an appropriate way, so that more people can understand and fall in love with this land. Specifically:

First, emotional attraction-warm advertising language.

A tender advertisement full of humanistic care most directly attracts people to experience a happy reunion trip. Wandering home, enjoying leisure time with the whole family, and expressing sincere wishes during the trip. Let the wanderers feel the preciousness of going home, enjoy the beauty of reunion, and soothe the hard work and fatigue of a year in a warm family tour.

Second, preferential attraction-a new means of promotion.

Promotional means such as reunion package, family happy package, warm discount and New Year's Eve dinner are all used in these exclusive ways, infecting wanderers with tourist souvenirs and bringing warmth to their families. Even a photo of family reunion and a signed postcard are presented, which convey the humanistic care and affection of hometown and preserve eternal happy memories. No matter where you are, you can recall a beautiful moment of reunion attractions. Promotion is not only a discount, but also allows travelers to keep those happy times.

Third, experience attraction-products and activities.

The design of tourism products and the planning of event marketing should be full of deep affection and flavor of the year. Folk performances with strong cultural flavor, flavor streets filled with new year's goods, happy ice and snow fields when looking back on childhood, family competitions and so on. Let those lost flavors and traditional customs glow again and increase the impulse of wanderers to take their families to spend.

Fourth, the service attraction-feel at home

Tourism is joyful, the picture is festive, and playing is joyful, which puts forward higher service requirements for scenic spots. It will be easier to promote people's consumption by enhancing the details of enjoying the taste of the year and the thoughtful and enthusiastic service elements. The service in place needs the support of a perfect service system. From the creation of the scene atmosphere to the all-round control of the rational allocation of personnel, every scene and service should reflect the perfect expectation for the new year. During holidays, travel agencies should make everyone feel happy and warm.

Verb (abbreviation of verb) brand attraction-comprehensive value.

Brand is the differentiated emotional association of images, products and services in consumers' minds. With the above four attractions, the initial brand appeal is established. Tourism consumption will be predicted from the satisfaction of product commemorative significance, festive degree and joyful value. Only through the comprehensive attraction of the brand can we show the experience value of tourism products and let every harmonious family celebrate the reunion time.

In a word, hometown is like a cup of strong coffee, which makes the wanderer feel "homesick every holiday"; Hometown is like a cup of light green tea. The people, events and scenery in my hometown are fresh in everyone's memory. My hometown is like a cup of sweet juice, full of all my childhood memories. Every time I think of it, there will always be a warm current in my heart.