What is the public relations strategy of Pinggu International Peach Blossom Music Festival?

Public relations marketing is a marketing method based on public relations tools and a public relations-oriented communication. The public relations marketing strategies adopted by Pinggu International Peach Blossom Music Festival mainly include: 1. Determine the theme of each Peach Blossom Music Festival. Among them, the year of 20 1 1 is "China Ancient Music, Ledong Pinggu, Pinggu Peach Blossom and Gorgeous World"; The theme of 20 12 is "Valley, China Ancient Music, Happy Valley".

Secondly, do a good job in the relationship with the media, and hold a press conference before each activity to introduce the theme, process and content of the activity to the media in detail. Because only by improving the relationship with the media can the media better introduce and recommend Pinggu International Peach Blossom Festival to readers and audiences.

This not only establishes the popularity of the Peach Blossom Festival, but also establishes the reputation of the enterprise invisibly, and greatly reduces the publicity cost. Choosing such a public relations marketing method with high affinity can stimulate consumers' consumption demand more deeply.

The theme of Pinggu International Peach Blossom Music Festival is inseparable from the ecological environment every year, because Pinggu is a green valley in JD.COM, and its beautiful environment is an important reason for attracting many tourists. Pinggu International Peach Blossom Music Festival has grasped this key in public relations marketing and created a beautiful "Xanadu" for tourists. And this feature will be released to the masses through public relations media to further highlight its own characteristics. And this has also been widely recognized by tourists. When choosing the most satisfactory project of Pinggu International Peach Blossom Music Festival (Figure 8-27), 34.5% of tourists chose "beautiful environment", which shows that the public relations marketing of Pinggu International Peach Blossom Music Festival is still successful in ecological environment.

In addition, 28.7% of tourists think that the time of Pinggu International Peach Blossom Music Festival is very suitable. Because the annual Peach Blossom Festival starts from the end of April to mid-May. During the May Day Golden Week, people can get rid of the troubles of study and work, and have no time pressure, so they can swim in the Peach Blossom Sea as they please.