Tourism group analysis; Analysis of tourist groups.

Once a tourist complains, the tour guide should immediately take the form of individual contact. It is better to invite tourists to stay away from the tour group. Then, listen to the contents of tourists' complaints calmly and without any emotion, take notes carefully, analyze the nature of tourists' complaints, find out the core problems, and finally give tourists a patient explanation.

When tourists complain about the tourist reception unit, the tour guide should do a good job of coordination, and both parties should properly solve it. If tourists complain about the tour guide, the tour guide should think calmly and rationally about what the problem is. How can we eliminate tourists' complaints about themselves? Judging from the actual situation, the only way is to redouble our efforts and focus on solving tourist complaints. If tourists complain unreasonably, tour guides should also take measures to correct them; If it's nothing, just encourage it and serve the tourists with enthusiasm as always. 10 1 becquerel. If some complaints are really difficult to solve, the tour guide should record the situation realistically, and ask the tourists and relevant personnel to sign and keep the documents properly so that they can report to the travel agency after returning and provide information basis for solving the complaints.

2. Individual analysis

The Beijing-Shenzhen seafood market allows individual customers to enter. Because the main real people in the seafood market here are class people. The seafood here is very fresh, and it is directly transported from the port terminal to the Beijing-Shenzhen seafood market. You can't buy anything, the longer the better. I don't remember. The above is my answer to your question, I hope it will help you.

3. Analysis of tourist characteristics

The reception features of tourist destinations include scenic guides and accommodation arrangements. Ensure the safety of tourists. Provide meals.

4. Classification of tour groups

Hello, tour groups generally ask tourists over 25 to consider their spending power.

Tourists over the age of 25 generally work independently, and those who have income can only spend money with group tours.

Now the competition among tour groups is too fierce, and the sales task of tour guides is also very heavy. If most tourists are under the age of 25, there will be no sales at the destination.

5. Analysis report of tour group

In the first quarter of this year, the total number of tourists in Guilin was 18 149700, which was 159.22% higher than that in 2020 and returned to 71.61%in the same period of 20 19. The total tourism consumption reached 23.276 billion yuan, an increase of 65.438+025.97% compared with 2020, and recovered to 6405 in the same period of 2065.438+09.

6. Tourism audience analysis

From the background, of course, people can only rely on one or two industries to ensure the foundation of material life, in order to talk about spiritual life; From the perspective of travel agencies, the basic survival of travel agencies is to provide high-quality services to the audience, that is, to tourists.

: 7. Analysis of tourist population

1. Beginners: the pursuit of safety, novelty and uniqueness. Tourists will be very excited when they first arrive at a place, but they will be at a loss and feel insecure because of unfamiliar places, language barriers and different environments. At this stage, tourists' psychology of seeking safety is very prominent and even rises to the main demand. At the same time, tourists' attention and interest have shifted from their daily lives to their destinations, and they are full of curiosity about everything. They want to see, ask and know everything. Some things that are common to local people may be new to tourists. At this time, the tour guide should organize more relaxed and pleasant sightseeing activities, seriously answer the questions that tourists ask that are childish and ridiculous to the tour guide, and meet the psychological needs of tourists for novelty and novelty.

2. Personality exposure stage: laziness, pursuit of perfection. With the development of tourism activities and the increase of contacts, members of tour groups, tourists and tour guides become more and more familiar, and tourists begin to feel relaxed and happy. At this time, a gentle and relaxed mentality will emerge, and the personality of tourists will be exposed. Their psychological characteristics are as follows: laziness. The weaknesses of tourists are increasingly exposed, such as poor concept of time, weak group concept, lax sightseeing activities, and contradictions among tour group members are gradually emerging. Perfect psychology. When people spend money to travel, they often idealize tourism activities, hoping that everything in tourism activities is beautiful and ideal, which leads to excessive demands on life and psychology. At this stage, tourists ask more extensive and in-depth questions, and some tourists will ask some unfriendly and provocative questions. The tour guide's work at this stage is the most arduous and error-prone. This stage can best test the tour guide's organizational ability and ability to deal with problems independently, and it is also an important test of his tour guide skills and psychological quality.

3. Pre-departure stage: Busy with personal affairs

8. Analysis of tourist audience groups

JLL, Jones Lang LaSalle, first put forward the concept of urban leisure customers through research. Defined as purchasing power evaluation (PPP) as an indicator to measure the level of consumption, the average daily consumption (PPP) of this group is between 20 and 50 dollars. They have high consumption level, good education level and pursuit of quality of life, and are the main customers of cultural tourism consumption.

9. How to write the tour group analysis?

Tourism market segmentation is carried out according to certain standards. According to the tourists' subdivision personality, travel motivation, lifestyle and other factors, it belongs to psychological subdivision.

1. What is tourism market segmentation?

Market segmentation is a process of dividing a large market into several small markets and grouping consumers who have the same or similar needs, values, purchasing mentality and purchasing methods in a certain respect.

Segmentation of tourism market refers to the characteristics and demands of an enterprise's activity process of dividing the whole market into two or more tourist groups with similar demand characteristics according to the differences of tourists. After market segmentation, every tourist group with similar demand characteristics is a segmented market.

Second, the method of tourism market segmentation

Market segmentation is based on the different needs of tourists. From the specific situation of tourism, the different needs of tourists can be manifested in many aspects. According to the general principles of marketing, the tourism market can be subdivided into four aspects: tourist humanistic factors, geographical factors, psychological factors and behavioral factors.

Third, the role of tourism market segmentation.

1. Basis for tourism enterprises to measure market opportunities and enterprise strength.

2. The basis for tourism enterprises to enter and exit market segments

3. The basis for tourism enterprises to determine their business objectives and marketing strategies.

4. The basis for tourism enterprises to determine the priority and importance of market development

10. Analysis chart of tour groups

Recently, with the rise and popularity of big data technology, one tool is to calculate the characteristics of consumers: age, gender, consumption habits and so on. Through various data (such as apps installed on mobile phones).

Consumer portrait is a technology in the eyes of a subversive technical person. Through data analysis of tourism consumption data and comprehensive portraits of tourists, we can comprehensively interpret the characteristic consumption of tourists, analyze the development trend of tourism consumption, provide strategic guidance for the supply-side reform of the tourism industry, provide data support for quantitative policy effects, and provide accurate marketing services for tourists.

Let me share my humble opinion:

1. According to the analysis of target customers, the common decision-making drivers of individual tailor-made tourist customers are: not bad money (if the customized products are good, the customer unit price and profit can be higher). Usually busy with work (so I don't have time to make strategies and I don't know my destination); Do not know the destination (mainly language); Take great pains (for various reasons) Compared with the common standardized tourism products on the market, both fragmented free travel products and packaged and integrated package tour products have been covered.

2. From the perspective of customer acquisition and relationship maintenance of this target group, it is very difficult to acquire and maintain customers unless it penetrates into other social groups with high-frequency interaction or consumption. For example, the interaction and consumption frequency between high-end beauty centers and customers (high-end consumer women) is high, so even if it is difficult to get customers, the relationship maintenance is relatively simple. It is relatively easy for large enterprises or high-end chambers of commerce supported by the government to acquire and maintain customers, but customized tourism of this nature is already similar to the business model of customized tourism of enterprises.

3. In terms of customized products, the target customer groups will pursue novelty, and the subtle needs of each route are different. Therefore, it will be a great challenge to deal with destination product information, procurement and integration. And the chain of customized products is longer every time.

Generally speaking, like many other industries, non-standard supply corresponds to non-standard demand, and the efficiency is relatively low. In this way, the relationship between supply and demand of energy is due to the intermediary's role in opening up information asymmetry and integrating resources, so it should get a higher profit rate, but the transaction volume will not be very large. In the future, it is still necessary to rely on AI and big data to improve the docking efficiency of non-standard supply and demand. This description applies to any industry, not just tourism.