Beijing International Studies University Master of Tourism Management 2008 Postgraduate Entrance Exam Questions

1. Explanation of terms (4 points for each question, ***8 points)

1. Economic distance and cultural distance

2. Tourism location and tourism Capacity

2. Brief description questions (7 points each, ***14 points)

1. Briefly describe the characteristics of tourism resources

2. Explanation The necessity of the existence of tourism operators

3. Essay question (13 points)

Use multiple theories to analyze the existence of transnational business behavior of tourism enterprises

4 , Case analysis questions (15 points)

A few days ago, China Travel Service Group was officially merged into Hong Kong China Travel Service Group and became its wholly-owned subsidiary. "China Business News" learned yesterday that the two parties have begun to plan for substantial integration, and may integrate similar industries under both parties and establish professional companies respectively. The listing plan proposed by China Travel Service Group before the merger remains unchanged, but the specific listing method will depend on the integration situation.

China Travel Service Group executives revealed to reporters yesterday that the merger with China Travel Service Hong Kong is a win-win situation, but it cannot just be a superficial merger, there must be substantial industry integration. ?We are currently studying a specific asset integration plan, and may consider integrating similar assets under both parties, such as travel agencies, hotels, scenic area resources, etc. various sectors to open up the entire tourism industry chain. ?The senior official said that the specific plan is still under study and will be reported to the State-owned Assets Supervision and Administration Commission once determined. In addition to the general strategy, both parties are also beginning to consider future operations in detail. For example, China Travel Service Hong Kong and China National Travel Service Group have a large number of ground travel agencies in various places, but the logos of the two companies are different. China Travel Service Hong Kong has a red five-pointed star mark, while China Travel Service Hong Kong has an oval shape with text. According to insiders, unification of Chinese logos will be considered in the future, while English characters are currently consistent. As for how to unify Chinese logos, it is still under study.

The reporter learned during the interview that before being merged into China Travel Service Hong Kong, China Travel Service had been planning for a listing and had set up a special group to conduct research. When talking about China National Travel Service's listing plan after the merger of the two China Travel Service, relevant executives said that China National Travel Service's idea of ??listing has not changed, but considering that the two parties have just merged and are integrating the industrial chain, the form of listing will depend on industry integration. Depending on the outcome, it has not yet been determined whether it will be listed independently as a subsidiary of China Travel Service, or whether it will be listed as a professional company in the integrated industrial chain in the future, or in other forms.

Regarding the largest aircraft carrier-type merger in China's tourism industry, tourism and hotel industry expert Zhao Huanyan believes that the merger and integration of similar companies is the spirit proposed by the State-owned Assets Supervision and Administration Commission, which will help the industry become bigger and stronger, but administrative mergers may be slow Soon, the integration of specific assets and businesses will take some time. After all, both companies are giants in the tourism industry with huge assets under their command. ?At present, many of the relatively powerful companies in the world are specialized in operations, so if China Travel Service considers concentrating on developing business in a certain field, its advantages will be more prominent. I personally think that in terms of specific operations, if it can have state-owned equity Replacement would be better. ?Zhao Huanyan said.

China Travel Service Hong Kong has an 80-year history and has a complete tourism industry chain. It has 63 travel agencies in 12 countries and regions, and is involved in many related industries such as resort investment management, online travel services, and hotels. After the merger of China Travel Service, Hong Kong's total assets will increase from 32 billion yuan to 35 billion yuan, net assets will increase from 15 billion yuan to 17 billion yuan, and sales revenue will increase from this year's budget of 26 billion yuan to 29 billion yuan.

The above are the 2008 postgraduate examination questions for the Master of Tourism Management of Beijing International Studies University. I hope it can be helpful to everyone. In recent years, the application rate for professional master's degrees has been increasing, and some colleges and universities have professional master's degrees and The admission ratio for master's degree programs is gradually trending towards 1:1, so our opportunities are becoming more and more abundant, so come on!