The significance of tourist trains to destination marketing

The significance of tourist trains to destination marketing is to achieve the future sustainable development of tourist destinations.

1. Relying on tourist trains, the resource advantages of the railway can be combined with the tourism economy to achieve an effect of 1+1 far greater than 2.

2. Special tourist trains can effectively cater to the travel needs of tourists during the epidemic, further promoting the expansion and improvement of consumption.

3. The railway department has launched special tourist trains through close cooperation with tourism units, which has expanded the connotation of train services, complied with the different product needs of various groups in the market, and satisfied the diversified travel needs of different tourists. .