An old factory building in Beijing was converted into an art street? What's that place called?

Beijing 798 Art District is located in the 718 compound of Jiuxianqiao in the northeast of Chaoyang District, Beijing. It is an art district that was gradually developed on the basis of the idle space of the original industrial buildings in the early 21st century and features contemporary art. Beijing 798 Art District has become an exhibition and display center for Chinese culture and art, and an influential cultural and creative industry gathering area at home and abroad. Edit this paragraph | Back to top Beijing 798 Art District - Introduction The mottled red brick walls, well-proportioned Industrial plants and crisscrossing pipelines bear the slogans of the times. Uniformed workers on the road contrast with fashionable and avant-garde visitors. History and reality, industry and art perfectly fit together here. This is Beijing's 798 Art District.

Beijing 798 Art Zone is located in the Dashanzi area of ??Jiuxianqiao, Chaoyang District, Beijing. It is located in the 718 compound owned by Beijing Qixing Huadian Technology Group Co., Ltd. (referred to as Qixing Group), with a total construction area of ??230,000 square meters. . It brings together many cultural and artistic elements such as galleries, design studios, art exhibition spaces, artist studios, fashion shops, restaurants and bars. As of January 2008, there were more than 400 galleries, artist personal studios, animation, film and television media, publishing, design consulting and other cultural institutions stationed in Beijing's 798 Art District, from France, Italy, the United Kingdom, the Netherlands, Belgium, Germany, Japan, Australia, South Korea, China, Taiwan, Hong Kong, China and other countries and regions. Edit this paragraph | Back to the top Beijing 798 Art District - History Beijing 798 Art District is located in the "Beijing North China Radio Equipment Factory" built with the aid of the former Democratic Republic of Germany, that is, the 718 United Factory. The 718 Joint Factory began preparations for construction in 1952, civil construction began in 1954, and production started in October 1957.

The 718 United Factory is designed and constructed by an architectural institution in Dessau, Germany. This architectural institution is in the same city as the Bauhaus school. The two are ** in terms of architectural spirit. *passable. Its main features are: focusing on meeting practical requirements; giving full play to the technical and aesthetic properties of new materials and new structures; concise modeling and flexible and diverse compositions. This school of thought later became known as the Bauhaus.

In April 1964, the superior authority canceled the organizational structure of the 718 Joint Factory and established the 706 Factory, 707 Factory, 718 Factory, 797 Factory, 798 Factory and 751 Factory. In December 2000, the original six units including Factory 700, Factory 706, Factory 707, Factory 718, Factory 797, and Factory 798 were integrated and reorganized into Beijing Qixing Huadian Technology Group Co., Ltd. In order to cooperate with the planning and transformation of the Dashanzi area, the Seven Star Group has moved some of its industries out. In order to effectively utilize the vacant factories that the industries have moved out, the Seven Star Group will rent out these idle factories. Because of the park's orderly planning, convenient transportation, unique Bauhaus architecture and other advantages, it has attracted many art institutions and artists to rent idle factories and renovate them, gradually forming a collection of galleries, art studios, Cultural companies and fashion stores are integrated into a multicultural space. Because the area where art institutions and artists first settled was located where the original 798 Factory was located, it was named Beijing 798 Art District. Edit this paragraph | Back to the top Beijing 798 Art District - Institutional settings Bars and restaurants

Personal studio

Gallery

Fashion shop

Bookstore

Art Space

Company

798 Art Center Edit this section | Back to top Beijing 798 Art District - Current status of 798 Beijing 798 Art District often holds important events The international art exhibitions, art activities and fashion events have attracted many world political dignitaries, film and television stars, and celebrities to visit 798. Since 2004, the Prime Minister of Sweden, the Prime Minister of Switzerland, the German Chancellor (Schroeder), the Austrian Chancellor, the President of the European Union (Barroso), the Princess of Belgium, Mrs. Annan, the French President’s wife Chirac, the wife of the Norwegian Prime Minister, the Crown Prince of Belgium, and the President of France (Sarkozy), International Olympic Committee President Rogge and others have visited the 798 Art Zone.

In 2003, Beijing’s 798 Art District was named one of the 22 most culturally iconic urban art centers in the world by Time Magazine. In the same year, the American "Newsweek" selected this place as the world's top 12, including Beijing, China, for the first time. One of the reasons is the existence and development of the 798 Art District, which proves Beijing's capabilities and future potential as a world capital. In 2004, Beijing was included in the annual selection of the twelve most developing cities in the world by the American Fortune magazine. One of the reasons for the selection was 798. The 798 architectural renovation plan is one of the twelve outstanding Chinese architectural exhibitions in Venice. It was the 2004 Important exhibits at the Beijing Double Decade Excellent Architecture Exhibition. Edit this paragraph | Back to top Beijing 798 Art District - The future of 798 In 2006, Beijing 798 Art District was listed as one of the first batch of cultural and creative industry clusters by Chaoyang District and Beijing Municipal Government respectively; it was rated as Zhongguancun by the Zhongguancun Management Committee Electronic City Cultural and Creative Industry Base, 798’s atmosphere as a “creative area and cultural park” is taking shape.

In order to accelerate the prosperity and development of the art district, the Chaoyang District Government and Seven Star Group *** jointly established the Beijing 798 Art District Construction and Management Office, with the purpose of "coordination, service, guidance, and management" to promote contemporary art and cultural creativity in the art district industrial development.

The Beijing 798 Art Zone Construction Management Office will further provide comprehensive services to the park through the construction of the park’s service center, exhibition center and public service platform, in accordance with the principles of “protection, development, We will effectively protect the core area and original art of the 798 Art District under the guidelines of "stability and development", strengthen the publicity and promotion of the art district, and further attract many well-known artists and art institutions at home and abroad to create exhibitions and displays for the art in the park. , trading and auction platform, promote the industrial upgrading of the park, thereby displaying the charm of the art district, building the 798 Art District brand, and building the 798 Art District into the most distinctive and influential cultural and creative industry base in Beijing and a world-famous cultural and creative industry park . Edit this paragraph | Back to top Beijing 798 Art District - Art Events The Art District has multiple art exhibitions opening on average every day. At the same time, in order to promote the concept of 798 Art District and contemporary art, it maintains the purity and academic nature of art. , work with artists to innovate, promote diversified forms of art, expand the vitality and influence of 798 Art District as a cultural and creative industry gathering area, and promote the development and prosperity of 798 Art District. Since 2006, the art district has held the "798 Art Festival" every year ".

On April 28, 2007, the "2007 Beijing 798 Art Festival", hosted by the Beijing 798 Art District Construction and Management Office and participated by many art institutions in the park, kicked off in the 798 Art District. The two-week art festival includes nearly 110 activities in 7 parts including the opening ceremony, theme exhibition, independent unit exhibition, art forum, alliance exhibition, exhibitions and activities organized by the park institutions, and closing thank you reception, attracting nearly 190,000 domestic and foreign tourists visited 798. The official website of the art festival received more than 38,000 visits in one month. As of May 8***, nearly 100 domestic and foreign news media had made relevant reports on the art festival. Report.

As one of the cultural and creative industry gathering areas, Beijing 798 Art District has gathered many celebrities in the art and cultural circles, many art institutions, and many fashion companies. The Beijing 798 Creative Culture Festival aims to promote the development of the cultural and creative industries in the 798 Art District. The 798 Art District shows the world the unique artistic atmosphere of 798 through different art forms every day. Major international brands such as Sony, Motorola, France Mixi, Italian DIOR, Omega, BMW, China Yahoo portal, etc. have all held publicity and promotion activities here. The 798 Art District brand has been formed, and it has become the first choice for fashion-advocating merchants. World-renowned artists and art institutions are welcome to participate and jointly create this event. Edit this section | Back to top Beijing 798 Art District - Center Introduction 798 Art Center is located in the internationally renowned Beijing 798 Art District. It is currently the largest zigzag-shaped factory building in the park, with a construction area of ??4,600 square meters, high space, and large column spacing. , the structure of the entire building completely retains the unique artistic style of the German Bauhaus when it was first built, highlighting its practical, simple and grand design concept. Since it was put into use, 798 Art Center has provided high-quality activities for a number of internationally renowned consumer brand events, such as HugoBoss and Mido Watch’s new product launches, Zhang Zhaoda’s “Yellow River” large-scale fashion show, Aesthetic 2008 International Fashion and Art Festival Hair Show, etc. Space; it was also the venue for the Italian Tourism Promotion Year. The "Golden Imagination" gold jewelry design competition organized by the World Gold Council also regarded 798 Art Center as its fashion landmark; movie premiere exhibition, Chinese design fashion show, China Yahoo portal and "Jeep Compass Urban Players" new car launch promotion meetings have also been successfully held here. 798 Art Center aims to provide a unique atmosphere for domestic and foreign contemporary art exhibition and exchange activities, as well as large-scale activities such as exhibitions, exchanges, public relations, gatherings, and press releases of cultural, artistic, and commercial institutions. Art and cultural activities Contemporary art exhibitions, displays, exchange activities, cultural and art lectures, multimedia art screenings, experimental drama performances, modern dance performances, avant-garde design exhibitions, large-scale cultural evening parties, etc. High-end business events fashion shows, product promotion meetings, press conferences, social gatherings, large-scale conferences, various public relations parties, large-scale concerts, etc. Edit this paragraph | Back to the top Beijing 798 Art District - Functional partition internal exhibition display area: unique gray vaulted ceiling design, with north-facing and inclined strip skylights, ensuring uniform and constant indoor lighting throughout the day; both sides of the factory building It is also equipped with a ventilation fan device to maintain good indoor air circulation at all times. The highest point of the indoor space can reach 8.6 meters and the lowest point is 4.5 meters. The spacious exhibition hall and high-structure interior design provide users with enough freedom and high space. The huge vermilion slogan on the ceiling, which has become increasingly mottled, vaguely bears witness to the passionate years of the people who worked here in the 1960s and 1970s.

Glass room work area: a square space located in the southeast corner of the exhibition area. The transparent and bright interior is fully equipped with office facilities, including network cables and power sockets. It can be used as a VIP reception area, catering area, and temporary preparation for large-scale performances. area, backstage operation area, etc., and also serves as a safe and convenient temporary storage place for art works during the exhibition move-in period.