Is Tik Tok suitable as a publicity platform for the new government media?

I think Tik Tok can certainly be used as a new media platform for government affairs. In recent years, the online government service experience is getting better and better, and there are countless "circle powders". Since the music short video software "Tik Tok" swept the country, it has attracted more and more government accounts and become a new stage for some new government media to publicize the government image and spread positive energy. Since the beginning of this year, many government agencies have chosen to set up accounts in Tik Tok as an important propaganda position, and major cities have also taken Tik Tok as an important platform for tourism promotion.

The new media of government affairs need not keep a straight face, and it will be better to promote it with platforms and methods that the audience likes. For example, on May 3 this year, the Anti-Terrorism Special Police Corps of Beijing Public Security Bureau officially settled in Tik Tok, opened the account "Beijing Special Police", and released a 36-second short video with the game "Eating Chicken" as the soundtrack. The scenes of sniper shooting and actual combat drills by special police officers made their debut in Tik Tok. Video has a strong powder absorption. As of May 28th, the video has received 836 1 10,000 likes, 18 1 10,000 comments,10.5 million reposts and 3.57 million fans. The comments are all "explosions", "Beijing public security" and "really handsome and really enjoyable".

If it is narrow to simply define the new government media as a propaganda platform, then it should be regarded as an extension of Internet social services, and the services that can be carried out through the mobile terminal should be introduced and related in time, so that the people can participate in it, express their opinions, make suggestions, and get timely feedback from the government to form a whole, thus making the new government media an indispensable necessity for the people. In recent years, with the continuous emergence of new media software and the rapid innovation of new media technology, the innovative power of new media has changed from Jiugongge, H5 and small animation in the early years to the popular "Tik Tok" short video this year. Rich and innovative communication methods have narrowed the distance between government work and the people.

However, although the short video format of "Tik Tok" is good, whether it can be applied and how the format can serve the content are issues that new government media should always consider. If it is not used well, it will have negative effects. Unsafe factors from the Internet and information technology fields emerge one after another, and the security protection of online government services and the security protection of user information are also the top priorities. But there is no doubt that the emergence of new means and new ways is based on the change of ideas and full consideration of audience needs. It is not necessary to try new things, but to strengthen the applicability, make the best use of the situation, and let the means serve the purpose.