Analysis of Cultural Tourism and Tourism Culture

(A) the relationship between tourism and culture

Tourism and culture are mutually inclusive, cooperative and unified. Tourism is a derivative of culture, and culture is the basic condition for developing tourism. In other words, culture is the soul of tourism and the main thread of the whole tourism activity. At present, the purpose of people's various tourism activities is to interpret and develop culture and promote culture through tourism activities. At the same time, tourism activities can also improve the speed of cultural communication, promote cultural development, and be more conducive to the protection and inheritance of culture.

(B) the phenomenon of confusion between the two

At present, when studying tourism culture and cultural tourism in China's tourism industry, it is particularly easy to confuse tourism culture and cultural tourism, which leads to confusion in the research process. Therefore, tourism scholars attach great importance to the study of the two. Although tourism culture is a very familiar content, its concept needs further study and exploration. However, cultural tourism only began to appear in recent years. Because there is no difference between them, the concepts and connotations of these two words are not strictly defined. Although their literal meanings are very similar, there are still great differences in their connotations, which makes it difficult for many people to distinguish them. Confusion often occurs in theory and practice. Therefore, in order to understand the difference between the two, it is necessary to combine theory with practice and give full play to its advantages and functions.

(C) the research status of the two

As far as tourism culture is concerned, China's early concept of tourism culture is one-sided and general, which externalizes tourism culture; Later, it was emphasized that the core of tourism culture was tourists and tourism activities. In the process of studying tourism culture, there is a very common phenomenon. China's tourism industry equates the culture of tourist objects with tourism culture, which is a misunderstanding of tourism culture. Most people use the concept of sum to define the new concept of tourism culture, and do not learn from the relevant research abroad, so the domestic research lags behind the international research. As far as cultural tourism is concerned, China regards cultural tourism as a type of tourism, which includes cultural colors and tourism products, folk tourism and tourists' understanding and yearning for foreign cultures. Through these understandings, we can see that there are some shortcomings in the research and understanding of cultural tourism in China at present, and there is almost no in-depth research, only staying in the development of cultural resources, and a series of systematic theoretical research has not been verified by practice. Sometimes, cultural tourism is often equated with tourism culture, and cultural tourism is regarded as the viewpoint and concept of designing products. In a broad sense, it emphasizes the cultural nature of tourism products, such as folk tourism. Obviously, such research results make cultural tourism more narrow, and there is no theoretical definition.