How to do car sales skills?

For sales representatives, it is undoubtedly necessary to sell scientific knowledge. Sales without knowledge can only be regarded as speculation and can't really expe

For sales representatives, it is undoubtedly necessary to sell scientific knowledge. Sales without knowledge can only be regarded as speculation and can't really experience the fun of sales. The following is the relevant content I have compiled for you, hoping to help readers.

: automobile sales speech skills

In the process of automobile sales, salespeople will always encounter various problems from customers, and their automobile sales skills have become the dominant factor in the success of the transaction in many cases. The skills of automobile sales speech can reflect a person's adaptability and sales ability, so people who do automobile sales must first practice their own automobile sales speech. Experts summed up a set of automobile sales skills that skillfully dealt with customers from seven common problems of customers.

Customer's first question: How much is this car?

This is a very direct question, but in car sales, the salesperson must never simply answer how much it will cost to complete. The salesman's answer: "Hello, sir/madam, the price positioning of our car is more humanized, and it is configured according to the actual situation of customers, so the price will be different." Then give quotations for different configurations according to the customer's situation, and don't quote the lowest price to the customer at the beginning. Because after you quoted a low price, even if the configuration is no better, customers are not willing to pay a high price.

Customer's second question: How much discount can you get?

This problem must not show the low price given by the company at once. One of the skills of car sales is to grind your mouth with customers. Sales staff can tell customers that our price is very favorable, and there are many discounts and gifts at this price. The sales price is directly related to the commission income of companies and individuals. Giving gifts is better than giving them to customers easily.

The customer asked the third question: Is there anything else to send?

Anyone who does car sales knows that the company has a lot of attached products to give to customers, but they are not given casually. Try not to give extra gifts when you can convince customers, because gifts also cost money, and giving gifts is equivalent to reducing your commission. In car sales, you can tell customers that we have given you a lot of gifts. If we send them at this price, we will lose money, and it is difficult to explain to the company. When you meet a customer who insists on giving something, you must tell the customer that I helped you apply to your superiors, so that the customer feels that this gift is really valuable and that you helped him.

Customer's fourth question: Why is it so much more expensive than the online price?

This question is a good question to answer in automobile sales speech, and the automobile salesman must first affirm the customer when answering. It can be said: well, our price is a little higher than that on the internet, but you also know that everything on the internet is virtual, and you dare not buy a car directly on the internet, right? Moreover, the configuration and service of our price are not available online, so the configuration and after-sales service of this price are not expensive.

Customer's fifth question: Come on, what's the lowest price?

The customer talks about this, which shows that he really wants to buy this car, and the car sales talk just can't make the customer happy. We should explain the advantages of this price to our customers. If the customer insists on which price to buy, it can be reduced in additional gifts and after-sales service.

Customer's sixth question: when can the car be reduced in price?

At this time, the customer is in the wait-and-see stage, that is, he really wants the car but just thinks the price is not suitable. The salesperson must not just go back to the customer's time or do it without knowing it, but seize the advantage that he wants this car and attack the customer again. In car sales, it can be said that this car is very popular in the market, and it is difficult to reduce the price in the near future. Besides, the extra gifts we give on the basis of this price are equivalent to a lot less.

Customer's seventh question: Well, I'll go back and think about it.

Smart car salesmen know that the customer is hinting at the salesman that he wants the car, and the salesman must not let the customer leave like this. Automobile sales skills can capture the customer's psychology: "Do you have any other concerns?" I can help you answer any questions. "Help the customer to analyze from the customer's point of view and dispel all his concerns.

The success of a transaction is the most direct evidence of the quality of automobile sales speech. Excellent automobile sales speech always revolves around customers. Answer all customers' questions and meet customers' needs in automobile sales to the maximum extent. Sometimes the success of car sales lies not in how much talent you have, but in whether the salesman's car sales skills cater to customers.

: sales mentality

1, positive attitude

First of all, we need to have a positive attitude. A positive attitude is to expand the good and correct aspects and put them into it at the first time. A country, an enterprise, of course, has many good aspects, but also many unsatisfactory places, which need us to treat with a positive attitude. Corruption criminals still exist, but we must see that the state has vigorously rectified them; There are many unreasonable management in enterprises, but we should see the change of enterprise management mode. Maybe you have encountered many difficulties in sales, but we should see a blue sky after overcoming these difficulties. At the same time, we should invest in the right and good things at the first time. Only by investing in the first time will you arouse your enthusiasm. Only by investing in the first time will the difficulties become smaller in front of you, and the good places will shine in front of you.

Positive people are like the sun. They glow everywhere they go. Negative people are like the moon, and the fifteenth day of the first lunar month is different. Some dark phenomena,

When a difficulty appears in front of you, if you pay attention to this gloom and this difficulty, you will be depressed, but if you pay more attention to this gloomy change and the elimination of this difficulty, you will feel that your heart is full of sunshine and strength. At the same time, a positive attitude not only fills you with the sunshine of struggle, but also brings sunshine to people around you.

Step 2 have a positive attitude

What is initiative? Initiative is "no one tells you that you are doing the right thing". In the era of fierce competition, passive beatings take the initiative to occupy the dominant position. Our career, our life, is not arranged by heaven, but we actively strive for it. In the enterprise, there are many things that may not be arranged for you to do, and there are many job vacancies. If you take the initiative, you not only exercise yourself, but also accumulate strength for yourself to win such a position. However, if you need others to tell you everything, you are already very backward, and such a position is also crowded with active people.

Initiative is to give yourself more opportunities, exercise yourself and realize your own value. Society and enterprises can only provide you with props, but you need to build the stage and rehearse the performance yourself. What wonderful programs you can perform and what ratings you have are up to you.

3, empty cup mentality

No one is perfect. Everyone has his own shortcomings, where he is relatively weak. Maybe you already know everything about an industry, maybe you have rich skills, but for new enterprises, new distributors and new customers, you are still you, and you are nothing special. You need to rearrange your wisdom with an empty cup mentality and absorb the excellent things that are correct with others now. Enterprises have their own culture, development ideas and management methods. As long as it is correct and reasonable, we must understand and feel it. Integrate yourself into the enterprise and the team, otherwise, you will always be an outsider in the enterprise.

4. Win-win mentality

Some people do beheading, but no one does business at a loss. This is a business rule.

You must handle the relationship between you and the enterprise, the relationship between the enterprise and the merchant, and the relationship between the enterprise and the consumer with a win-win attitude. You can't harm the interests of the enterprise for your own benefit. How can there be a small family without everyone? Enterprises are first and foremost profit centers. Enterprises have no interests, of course you have no interests. Similarly, we can't break the win-win rule between enterprises and businesses. As long as one party's interests are damaged, it will definitely give up such cooperation. Consumers meet their own needs, enterprises realize their own product value, which is also a win-win situation, and any party's interests will pay a price if they are damaged.

5. An inclusive attitude

As a salesperson, you will come into contact with all kinds of dealers and all kinds of consumers. This dealer has such a hobby and that consumer has such a demand. We provide services to customers and meet their needs, which requires us to learn to be tolerant, tolerant of other people's different preferences, and tolerant of other people's picky. Your colleagues may have different preferences and styles from yours, so you should tolerate them.