Procedural flow of travel planning

First of all, the collection of environmental information is the basis of tourism planning. Including analysis of tourist source markets, tourism resource status, accessibility, and tourism development status in surrounding areas.

Secondly, on the basis of collecting and processing information, tourism planners use the experience and understanding of repeated practice, introduce the experience and understanding of others, and discover some market opportunities. After further analysis of market opportunities, a series of premises are extracted from opportunities and information, and a series of hypotheses are generated from empirical knowledge. This series of premises and assumptions gradually gathered, arranged, and combined to form the project outline. The outline of the project is like a rough blank that needs further processing and improvement.

Thirdly, after further exploration, the project outline gradually became clear and concrete, forming the product concept of tourism planning. A product concept is a carefully articulated idea expressed in meaningful consumer terms. Product concept is the starting point of planning and the most essential thing of planning. Theme planning is the soul of successful planning. Only by further refining and sublimating the product concept into a visual, plotted, and even dramatic theme can it have sufficient appeal and appeal to consumers.

Not all travel plans have a product concept first and then a theme. Some start with the theme first, then generate a series of ideas, and then develop into product concepts and specific ideas. A certain tourist area starts with theme planning. Imagination is very important at this stage. After the specific concept is completed, it is also necessary to analyze the supporting systems for project implementation such as funds, infrastructure, operation and management, etc. On this basis, under the guidance of "choose the most important according to the priority, and choose the urgent according to the urgent and slow", through screening and sorting, the idea will be turned into a specific plan, so that the planning project will have a specific distribution in time and space. , that is, forming the specific implementation strategy of the project in the minds of tourism planners. This is the threshold for planning projects to become reality and put into practice.

The next step is to prepare a feasibility study report. In fact, the preparation of the feasibility report has begun from the planner's initial idea, but it only existed in the planner's mind at that time. As the idea was refined, the feasibility report began to take shape, and the content gradually became richer, until it finally became a project feasibility study report. After the project feasibility report is completed, it needs to be submitted to the tourism authority for review, and then further improved based on the information received from the review feedback to make the tourism planning plan more feasible. In this way, a formal plan can be drawn up. The planning book is the "design drawing" or "script" based on which the planning project is promoted and implemented. Therefore, a good planning book must not only have rich and detailed content, but also have a vivid and attractive way of expression, such as Attached are some tourism resource distribution maps, project spatiotemporal layout maps, customer source market maps, etc. Planning is not planning for the sake of planning, but to implement the planning project and achieve the desired results.

Therefore, if the planning only stays at the stage of the planning document, then it is just a decoration for people to watch and does not have any practical significance. A good travel plan requires operators to be able to put it into practice. It is not enough to have outstanding creativity in the plan. Its effectiveness is ultimately reflected in its implementation. Therefore, after the planning document is completed, to successfully implement the planning plan, it is necessary to obtain the approval of investors, obtain the support of the government, and obtain the cooperation and assistance of relevant departments and levels through the persuasiveness of the planner. This stage also mainly relies on the planner’s persuasiveness.